An All Time Environmental Low? Objectifying Women | Nature Conservancy Partners with Sports Illustrated
“The corporate greenie Nature Conservancy takes greenwash to an all-time low. Quite unprecedented even for an “enviro” outfit that partnered with Dow Chemical.” – Tin Alvarez, Ecological Activist, EcoJustice Pilipinas
Beaches, Babes, and Conservation: What’s Wrong With That?
by Keith Goetzman
The Nature Conservancy is taking a new stripped-down approach to environmental protection: The green group is teaming up with the Sports Illustrated swimsuit issue and online luxury retailer Gilt to raise money for beach preservation in an unholy mashup of sex, commerce, marketing, publishing, and environmentalism.
Why the green tie-in? “Because everyone benefits from pristine tropical beaches. Especially when they’re occupied by gorgeous women in bathing suits.” That’s according to promotional prose about the partnership on the Gilt website, in an announcement that is no longer posted. (Though you can still buy a $1,000 ticket to a New York launch party where you can hang out with the swimsuit supermodels.) →