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Part IV: 350.org’s Friends on Wall Street: The “Climate Wealth Opportunists” – Marketing a Fallacy

By Cory Morningstar

April 23, 2014

[Part I of this series, McKibben's Divestment Tour – Brought to You by Wall Street, can be found here] [Part II | Part III]

 

 ”Of all our studies, it is history that is best qualified to reward our research.” — Malcolm X

 

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Prologue:A Coup d’étatof Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that while anti-REDD climate activists, organizations (legitimate grassroots groups do exist) and self-proclaimed environmentalists – who consider themselves progressive – speak out against the commodification of nature’s natural resources, they also simultaneously promote the divestment campaign. The irony comes from the fact that the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests (via REDD), water, etc. (environmental “markets“). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.”Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.               

Beyond shelling out billions of (tax-exempt) dollars (i.e., investments) to those most accommodating in the non-profit industrial complex, via foundations, the corporations need not lift a finger; the feat is being carried out by both the legitimate and the faux environmentalists in tandem with an unsuspecting public (a public with almost no comprehension of 1. the magnitude of our ecological crisis, 2. the root causes of the planetary crisis, or 3. the non-profit industrial complex as an instrument of hegemony).

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – a fait accompli extraordinaire of unparalleled scale, with unparalleled repercussions for humanity and all life.    

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is, all corporations on the planet (thus, all investments on the planet) do and will continue to require massive amounts of energies (including fossil fuels) to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system. 

The windmills and solar panels serve as the beautiful (marketing) imagery, yet they are somewhat illusory – the veneer for the commodification of the commons that is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.

The purpose of this investigative series is to illustrate (indeed, prove) this premise.

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Marketing a Fallacy

 

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It is imperative to understand that the “solutions” being proposed in response to our unparalleled planetary ecological crisis will be only those that have the ability to enhance profits or build brand value, thus increasing revenues/profits. Yet, the fallacy of such “solutions” cannot be understated. The industrialized capitalist system is dependent upon growth. Infinite growth on a finite planet is not possible – a 5-year-old child can understand this fact because it is simple common sense (i.e., he or she would not wish to keep growing forever). Growth is dependent upon destruction of the natural world and exploitation of the world’s most vulnerable people. Violence is inherently built into the system. The idea that a “green economy” under the capitalist system will somehow slow down our accelerating multiple ecological crises and climate change is a delusional fallacy of epic proportion. Ceres allows corporations to continue this delusion and constructs a paradigm that conditions a culture to believe the fallacy.

FLASHBACK | “Cause-Related Marketing”: Why Social Change and Corporate Profits Don’t Mix

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PRWatch

July 14, 2006

by Inger Stole 

In the 1980s, a new form of marketing was born: Cause-Related Marketing (CRM), a hybrid of product advertising and corporate public relations. CRM aims to link corporate identities with nonprofit organizations and good causes. As a tax-deductible expense for business, this form of brand leveraging seeks to connect with the consuming public beyond the traditional point of purchase and to form long-lasting and emotional ties with consumers. However, what might seem like a fair exchange between corporations in search of goodwill and non-profits in search of funds also raises a range of troubling social, political and ethical questions.

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