Archives

Avaaz

Upworthy Reveals Audience Behavior, Begins “Collaborations” With Brands, NGOs

Unilever will be first commercial brand in new program, underwriting curated content around building a brighter future for children

Digital Journal

April 1, 2014

NEW YORK, PRNewswire

WKOG admin: Aside from embracing misogyny, more recently, Unilever, with Kellogg’s, General Mills, Coca-Cola, Pepsi, Kraft, and other corporate entities  funneled big money into defeating Prop 37. Now, Unilever, one of the largest consumer products corporations in the world, is looking to  employ “effective story-telling” to help Unilever “engage with people more meaningfully” in order to “create a better future for children.” (We can assume this is the same children unwittingly being fed genetically modified “foods”). (More on Unilever here.)

It is critical to note that one of the two co-founders of Upworthy is Avaaz co-founder Eli Pariser, as well as president/chairman of MoveOn.org’s board. ["Prior to position of chair, Pariser served as the Executive Director of MoveOn.org. Pariser has worked directly with former Vice President Al Gore on drafting MoveOn-sponsored speeches and assisted in fundraising for John Kerry’s presidential campaign. In December 2003 Pariser worked with Jonathan Soros, son of George Soros, on a MoveOn.org campaign. On December 9, 2004, one month after Kerry’s defeat, Pariser declared that MoveOn had effectively taken control of the Democratic Party." Source]

220 Members of FAWU, employed by Unilever`s Food Solutions and Tea Factory divisions in Pietermaritzburg have embarked on strike on Friday, 17 January 2014 as a result of a dispute between the company and the union. – See more at: http://www.cosatu.org.za/show.php?ID=8359#sthash.mLmo2iH9.dpuf
220 Members of FAWU, employed by Unilever`s Food Solutions and Tea Factory divisions in Pietermaritzburg have embarked on strike on Friday, 17 January 2014 as a result of a dispute between the company and the union. – See more at: http://www.cosatu.org.za/show.php?ID=8359#sthash.mLmo2iH9.dpuf
220 Members of FAWU, employed by Unilever`s Food Solutions and Tea Factory divisions in Pietermaritzburg have embarked on strike on Friday, 17 January 2014 as a result of a dispute between the company and the union. – See more at: http://www.cosatu.org.za/show.php?ID=8359#sthash.mLmo2iH9.dpuf

Fergie Teams up with Unilever on Universal Children's Day

Utilizing celebrities: Effective behavioral change and indoctrination of children into corporate culture.

The average Upworthy post generates 42x as many Facebook interactions as the average post from a top 50 U.S. media site. Promoted brand content on Upworthy.com performs at 73x the average. These and other first-time insights into the highly engaged Upworthy audience will be shared later today at the Ad Age Digital Conference here. The company will also announce its initial revenue approach, and that Unilever will become the first commercial brand to join a new “Upworthy Collaborations” advertising and sponsorship program.

Upworthy lands Unilever as first brand customer #aadigital

Today, Upworthy has one of the most engaged audiences on the Web:

  • The average piece of Upworthy content drives more than 75,000 Facebook likes per post, some 12x more than BuzzFeed, according to engagement data from Newswhip.
  • In 2013, the average unique Upworthy.com visitor spent 11.44 hours with the company’s curated content. Currently, the site is registering more than 5 million “attention minutes” per day.
  • Unique monthly visitors to the site now consistently top 50 million.
  • And 78% of Americans on Facebook have either Liked Upworthy or have a friend who has.

“Billions of sharing actions take place in our network, and Upworthy consistently ranks number one across many of our social metrics, from shares-per-post to percentage of incoming traffic from social networks,” said Sachin Kamdar, CEO of Parse.ly, a provider of content analytics solutions for publishers, whose clients include Conde Nast, Fox News, Atlantic Media, and The Cheezburger Network.

“Upworthy attracts a huge community of highly influential, socially conscious citizens — people who share our goal of building a better future for children,” said Marc Mathieu, Unilever Senior Vice President, Global Marketing. “Our partnership will include work for several of our brands, and we are looking forward to seeing how effective story-telling can help us engage with people more meaningfully.”

Unilever Marketing Vice President Kathy O’Brien will join Upworthy co-founders Eli Pariser and Peter Koechley on stage at Ad Age Digital to discuss the companies’ partnership to promote the core values of Unilever’s Project Sunlight. The program aims to engage people in more sustainable behaviors that will create a better future for children. Upworthy will curate content from across the web, highlighting stories of leaders working toward a more sustainable world, and will work with Unilever agency partner Mindshare to promote the best Project Sunlight content.

“Unilever’s leadership in moving to improve child welfare and contribute to a more sustainable world made them a strong fit for this program,” said Upworthy’s Pariser. “The heart of Project Sunlight matches several of the top topics our audience voted to see more of in 2014. We look forward to working together to bring more attention to young people who are making the world more sustainable.”

First Three Types of Upworthy Collaborations

Participation in the Upworthy Collaborations program will extend to brands, nongovernmental organizations (NGOs), and foundations. It will take three initial forms:

  • Promoted Posts — Here, participants create content and pay Upworthy to present and distribute it on Upworthy.com and Upworthy social channels. Pilots of this approach in 2013 included one with Skype.
  • Sponsored Curation — Here, participants underwrite Upworthy’s curation costs on a given topic. In this category, Upworthy retains full editorial control of both the selection and presentation of the content. Pilots of this approach in 2013 included All 7 Billion with The Gates Foundation.
  • Content Consultation — Here, Upworthy will work with participants to advise on content selection, packaging, and distribution strategies with a focus on testing and optimization to draw shared insights as a relationship evolves.

The program blends these elements with additional reader-engagement tactics to build always-on content partnerships, fueled by shared learning, organic optimization, and true relationship building with the Upworthy community.

Reception to the paid-content pilots in 2013 was positive, with strong performance of the individual posts and praise from the Upworthy community for how clearly the content was marked.

Upworthy Collaborations launches amid continued strong performance from the two-year-old company:

 

  • Upworthy’s core community of subscribers now tops 7 million, comprising nearly 6 million Facebook fans, 1.6 million email subscribers, and more than 350,000 Twitter followers. All receive Upworthy.com content daily and form the core of a massive sharing community.

 

 

Upworthy brings massive amounts of attention to things that matter in the world. Every day, curators unearth and spotlight awesome, important content using a proprietary approach that combines deep social science, strong voice, and a passionate community. Co-founders Eli Pariser and Peter Koechley have raised $12 million in initial financing from a group that included prominent venture capital firm Spark Capital, the Knight Foundation, and leading individual investors such as Facebook co-founder Chris Hughes, Reddit co-founder Alexis Ohanian, and BuzzFeed co-founder John Johnson. Each month, more than 50 million people experience Upworthy content. Learn more at http://www.upworthy.com.

Logo - http://photos.prnewswire.com/prnh/20140401/AQ95317LOGO

SOURCE Upworthy

 

Welcome to the Brave New World – Brought to You by Avaaz

TomPerrielloAvaazBanner2007

In the image above, Tom Perriello, an Avaaz co-founder, can be seen arranging Avaaz banners. On the Avaaz Flickr account one can find images with the credit as follows: “Tom Perriello, www.AVAAZ.org, The World in Action, t...@avaaz.org, (M) +1-434-825-0745 [Source][2007]

President Obama Attends Rally For Rep. Tom Perriello

Image: U.S. President Barack Obama with Avaaz co-founder and (former) U.S. Representative Tom Perriello. “Perriello is a former U.S. Representative (represented the 5th District of Virginia from 2008 to 2010) and a founding member of the House Majority Leader’s National Security Working Group.” [Further reading: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept, 24, 2012]

“Perriello has had a long relationship with Soros’ Open Society-funded Human Rights Watch and the International Crisis Group, which continue to this day. Amnesty International is also financed by the Soros Open Society Institute. All of these organizations have been instrumental in opening up the doors for foreign invasion into Libya and now Syria.” [Further reading: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept, 24, 2012]

101029_obama_tom_va_ap_605

Like his co-founders, Ricken Patel and Tom Pravda, Perriello’s career within the realm of ruling class agencies/administrations, etc. has been extensive. To name just two:  United Nations: Special Adviser to the International War Crimes Prosecutor and the U.S. State Department. [Further reading: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept, 24, 2012]

article-1325585-0BD4E0AE000005DC-3_468x307

“Avaaz’s stance on both Libya (now annihilated) and Syria currently is in smooth synchronicity with the positions within the U.S. administration, such as those vocalized by the likes of war criminals like Hillary Clinton (of “We came. We saw. He died. Laughter…” fame). The ugly iron fist of war is gently being spoon-fed to the public by way of a very dark velvet glove – that being Avaaz.” [Further reading: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept, 24, 2012]

Barack+Obama+President+Obama+Attends+Rally+QAtVkTAkUEwx

Above: A picture worth a thousand words. In May 2009, 60 Congress members voted against dumping another $97 billion into the wars on Iraq and Afghanistan. Perriello voted for it. [Source] On 10 March 2010, 65 Congress members voted to end the war on Afghanistan. Perriello voted in favour of keeping it going. [Source] Perriello’s steadfast support of defense bills and war is well-documented [view voting record]. Yet, in spite of these pro-war positions, the liberal left and their so called “progressive media” continued to shine a glowing light on Perriello and frame him as a stand-out progressive as you will see below. [Further reading: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept, 24, 2012][Photo: Getty Images]

Perriello1

Congressman Tom Perriello with war criminal, General David Petraeus (far left). Under this Flickr photo the caption reads: “Passing the Baton, United States Institute of Peace” [2009] [Photo: Jon-Phillip Sheridan | Source] [In July, 2011, "General David Petraeus was approved as CIA Director by both the Senate Intelligence Committee and then the full Senate, whose vote was an astounding 94-0, astounding because this is a man who was deeply implicated in war crimes, including torture." Source]

Obama&Perriello

“Perriello’s view of Israel borders on fantasy. He views Israel as one of the most “dramatic and exciting creations of the international community” in the 20th century and believes that a permanent moral and strategic relationship exists between the U.S. and Israel.” [Further reading: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept, 24, 2012]

Tom Perriello at the Avaaz.org Holiday Party 2007 2

Image: Tom Perriello attending an intimate Avaaz party in New York City. Source: Flickr.

TomPerrielloAvaaz-RightofCentre

In the image above, Perriello can be seen just right of center holding the red, orange and black flag. [Source: Flickr][2006]

Published by Counterpunch

September 13, 2013

by Cory Morningstar

Year 2013: A Brave New World

Neil Postman, social critic, compares the worlds of Nineteen Eighty-Four and Brave New World in the foreword of his 1985 book, Amusing Ourselves to Death. He observes:

“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egotism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny ‘failed to take into account man’s almost infinite appetite for distractions.’ In1984, people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure. In short, Orwell feared that what we fear will ruin us. Huxley feared that our desire will ruin us.”

On Sept 1, 2013, in the article Deja Vu | War Against Syria: Built on a Lie, Roxanne Amico observes:

“It’s all familiar… Notice that nonstop ‘breaking news’ on all the media outlets? How easily the current puppet in the belly of the beast of industrial capitalism dances to the tunes played by the corporate shareholders pulling their [purse-] strings. Note how every single day, sometimes more than once a day, some new piece of ‘news’ is brought to the public for all of us to swallow, just as Aldous Huxley predicted, when he said, ‘There will be in the next generation or so a pharmacological method of making people love their servitude and producing dictatorship without tears, so to speak, producing a kind of painless concentration camp for entire societies so that people will in fact have their liberties taken away from them but will rather enjoy it.”

Aldous Huxley (1894 –1963) has proven to be quite prophetic in his predictions of the future. There is in fact a “pharmacological method of making people love their servitude” precisely because of what Huxley prophesized: “They will be distracted from any desire to rebel by propaganda or brainwashing, or brainwashing enhanced by pharmacological methods. And this seems to be the final revolution.” Of course, the pharmacological method Huxley spoke of does not constrain itself to pharmacological agents alone. Today we can expand the pharmacological method and use of terrorism that Huxley spoke of, to the stealthy, steady-state psychological warfare waged against the public psyche bymainstream media (MSM) in tandem with the non-profit industrial complex.

As an unparalleled set of multiple crises of the most epic proportions looks down upon as – right before it crushes us – it appears that this may very well be the “final revolution” Huxley spoke of, from manufactured, faux revolutions, that are embraced and celebrated by the Western left, to the oncoming climate holocaust, which we collectively “address” by not addressing it, convincing ourselves that we need not discuss the very root cause of our accelerating crisis: the industrialized, capitalist economic system.

We do apologize for the mess, we are currently undergoing some necessary maintenance. Our articles and information will still be available though not as you would normally expect it to look. Thank you for your patience and have a wonderful day.