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Upworthy Reveals Audience Behavior, Begins “Collaborations” With Brands, NGOs

Unilever will be first commercial brand in new program, underwriting curated content around building a brighter future for children

Digital Journal

April 1, 2014

NEW YORK, PRNewswire

WKOG admin: Aside from embracing misogyny, more recently, Unilever, with Kellogg’s, General Mills, Coca-Cola, Pepsi, Kraft, and other corporate entities  funneled big money into defeating Prop 37. Now, Unilever, one of the largest consumer products corporations in the world, is looking to  employ “effective story-telling” to help Unilever “engage with people more meaningfully” in order to “create a better future for children.” (We can assume this is the same children unwittingly being fed genetically modified “foods”). (More on Unilever here.)

It is critical to note that one of the two co-founders of Upworthy is Avaaz co-founder Eli Pariser, as well as president/chairman of MoveOn.org’s board. ["Prior to position of chair, Pariser served as the Executive Director of MoveOn.org. Pariser has worked directly with former Vice President Al Gore on drafting MoveOn-sponsored speeches and assisted in fundraising for John Kerry’s presidential campaign. In December 2003 Pariser worked with Jonathan Soros, son of George Soros, on a MoveOn.org campaign. On December 9, 2004, one month after Kerry’s defeat, Pariser declared that MoveOn had effectively taken control of the Democratic Party." Source]

220 Members of FAWU, employed by Unilever`s Food Solutions and Tea Factory divisions in Pietermaritzburg have embarked on strike on Friday, 17 January 2014 as a result of a dispute between the company and the union. – See more at: http://www.cosatu.org.za/show.php?ID=8359#sthash.mLmo2iH9.dpuf
220 Members of FAWU, employed by Unilever`s Food Solutions and Tea Factory divisions in Pietermaritzburg have embarked on strike on Friday, 17 January 2014 as a result of a dispute between the company and the union. – See more at: http://www.cosatu.org.za/show.php?ID=8359#sthash.mLmo2iH9.dpuf
220 Members of FAWU, employed by Unilever`s Food Solutions and Tea Factory divisions in Pietermaritzburg have embarked on strike on Friday, 17 January 2014 as a result of a dispute between the company and the union. – See more at: http://www.cosatu.org.za/show.php?ID=8359#sthash.mLmo2iH9.dpuf

Fergie Teams up with Unilever on Universal Children's Day

Utilizing celebrities: Effective behavioral change and indoctrination of children into corporate culture.

The average Upworthy post generates 42x as many Facebook interactions as the average post from a top 50 U.S. media site. Promoted brand content on Upworthy.com performs at 73x the average. These and other first-time insights into the highly engaged Upworthy audience will be shared later today at the Ad Age Digital Conference here. The company will also announce its initial revenue approach, and that Unilever will become the first commercial brand to join a new “Upworthy Collaborations” advertising and sponsorship program.

Upworthy lands Unilever as first brand customer #aadigital

Today, Upworthy has one of the most engaged audiences on the Web:

  • The average piece of Upworthy content drives more than 75,000 Facebook likes per post, some 12x more than BuzzFeed, according to engagement data from Newswhip.
  • In 2013, the average unique Upworthy.com visitor spent 11.44 hours with the company’s curated content. Currently, the site is registering more than 5 million “attention minutes” per day.
  • Unique monthly visitors to the site now consistently top 50 million.
  • And 78% of Americans on Facebook have either Liked Upworthy or have a friend who has.

“Billions of sharing actions take place in our network, and Upworthy consistently ranks number one across many of our social metrics, from shares-per-post to percentage of incoming traffic from social networks,” said Sachin Kamdar, CEO of Parse.ly, a provider of content analytics solutions for publishers, whose clients include Conde Nast, Fox News, Atlantic Media, and The Cheezburger Network.

“Upworthy attracts a huge community of highly influential, socially conscious citizens — people who share our goal of building a better future for children,” said Marc Mathieu, Unilever Senior Vice President, Global Marketing. “Our partnership will include work for several of our brands, and we are looking forward to seeing how effective story-telling can help us engage with people more meaningfully.”

Unilever Marketing Vice President Kathy O’Brien will join Upworthy co-founders Eli Pariser and Peter Koechley on stage at Ad Age Digital to discuss the companies’ partnership to promote the core values of Unilever’s Project Sunlight. The program aims to engage people in more sustainable behaviors that will create a better future for children. Upworthy will curate content from across the web, highlighting stories of leaders working toward a more sustainable world, and will work with Unilever agency partner Mindshare to promote the best Project Sunlight content.

“Unilever’s leadership in moving to improve child welfare and contribute to a more sustainable world made them a strong fit for this program,” said Upworthy’s Pariser. “The heart of Project Sunlight matches several of the top topics our audience voted to see more of in 2014. We look forward to working together to bring more attention to young people who are making the world more sustainable.”

First Three Types of Upworthy Collaborations

Participation in the Upworthy Collaborations program will extend to brands, nongovernmental organizations (NGOs), and foundations. It will take three initial forms:

  • Promoted Posts — Here, participants create content and pay Upworthy to present and distribute it on Upworthy.com and Upworthy social channels. Pilots of this approach in 2013 included one with Skype.
  • Sponsored Curation — Here, participants underwrite Upworthy’s curation costs on a given topic. In this category, Upworthy retains full editorial control of both the selection and presentation of the content. Pilots of this approach in 2013 included All 7 Billion with The Gates Foundation.
  • Content Consultation — Here, Upworthy will work with participants to advise on content selection, packaging, and distribution strategies with a focus on testing and optimization to draw shared insights as a relationship evolves.

The program blends these elements with additional reader-engagement tactics to build always-on content partnerships, fueled by shared learning, organic optimization, and true relationship building with the Upworthy community.

Reception to the paid-content pilots in 2013 was positive, with strong performance of the individual posts and praise from the Upworthy community for how clearly the content was marked.

Upworthy Collaborations launches amid continued strong performance from the two-year-old company:

 

  • Upworthy’s core community of subscribers now tops 7 million, comprising nearly 6 million Facebook fans, 1.6 million email subscribers, and more than 350,000 Twitter followers. All receive Upworthy.com content daily and form the core of a massive sharing community.

 

 

Upworthy brings massive amounts of attention to things that matter in the world. Every day, curators unearth and spotlight awesome, important content using a proprietary approach that combines deep social science, strong voice, and a passionate community. Co-founders Eli Pariser and Peter Koechley have raised $12 million in initial financing from a group that included prominent venture capital firm Spark Capital, the Knight Foundation, and leading individual investors such as Facebook co-founder Chris Hughes, Reddit co-founder Alexis Ohanian, and BuzzFeed co-founder John Johnson. Each month, more than 50 million people experience Upworthy content. Learn more at http://www.upworthy.com.

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SOURCE Upworthy

 

Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III

The Art of Annihilation

Part II | Section III of an investigative report by Cory Morningstar

September 16, 2013

 Avaaz Investigative Report Series [Links]|Further Reading: Part I | Section I | Part I | Section II | Part I | Section III | Part II | Section I | Part II | Section II

+++Note from the author: The bulk of research for this investigative report was conducted from 2012 to March of 2013. New alliances/affiliations that have since materialized may or may not be reflected at this time.

President+Obama+Attends+Rally+Rep+Tom+Perriello+ZltyIh24ELSl

Image: U.S. President Barack Obama with Avaaz co-founder and former U.S. Representative Tom Perriello.

Introduction | By Jay Taber at Intercontinental Cry:

In his seminal study Science of Coercion, Christopher Simpson observed that communication might be understood as both the conduit for and the actual substance of human culture and consciousness. As Simpson noted, psychological warfare is the application of mass communication to modern social conflict.

In the U.S. Army War College manual on psychological warfare, the stated objective is to destroy the will and ability of the enemy to fight by depriving them of the support of allies and neutrals. Some of the methods used in the manual are sowing dissension, distrust, fear and hopelessness.

In the decades since these publications were first published, a new form of psywar has emerged in the form of false hope. With unlimited funding and organizational support from foundations like Ford, Rockefeller, Gates and Soros, U.S. Government propaganda now has a vast new army of non-profits that, along with corporate media and academia, serve as both a third wing of mass consciousness and a fifth column for destabilization campaigns worldwide.

As Cory Morningstar captures The Simulacrum in her multi-part series on the non-profit industrial complex, domesticating the populace is a fait accompli, and the only question remaining is what will happen if and when capitalist activism is seen for what it is. By following the money from aristocratic derivatives to embodiments of false hope like Avaaz, MoveOn, and Change, Morningstar steps through the looking glass to expose how NGOs have become a key tool of global dominance using social media as a means of social manipulation.

When the smoke generated by phony progressives clears, all that is left is an industrial wasteland of false hope and real threats. When the betrayals of NGOs like Amnesty International and Human Rights Watch are known, we can finally begin to exercise our responsibilities. Until then, programs like Democracy Now remain little more than adult versions of Sesame Street for the toy Che brigades.

[The article above, titled "Through the Looking Glass," was published by Intercontinental Cry on September 11, 2012. Jay Taber is an associate scholar of the Center for World Indigenous Studies, an author, a correspondent to Fourth World Eye, and a contributing editor of Fourth World Journal. Since 1994, he has served as the administrative director of Public Good Project.]

At the helm of the non-profit industrial complex are the NGOs that make up the Soros network. At the helm of this matrix, we find the organization Avaaz residing over the complex, with key players replicating their ideologies throughout the global matrix. Avaaz has morphed into the quintessential gatekeeper of the oligarchy. This particular segment of this investigative report will focus on requisite information about and intrinsic alliances of the key people who co-founded and comprise Avaaz, as well as many key sister/partner organizations and affiliates of Avaaz; the founders; Res Publica, GetUp and MoveOn, and the new up and coming Purpose, Globalhood, and SumOfUs. The next segment, part III of this investigation, will delve into the newly emerging trend of corporate media/NGO partnerships in which Avaaz could be considered the test-model for the imperialist/capitalist powers that be.[Further reading: Part I, Section III]

Res Publica

faithfulamerica

Avaaz was founded by Res Publica, described as a global civic advocacy group, and Moveon.org, “an online community that has pioneered internet advocacy in the United States.” The Service Employees International Union and GetUp.org.au were also publicly recognized as founding partners of Avaaz: “Avaaz.org also enjoys the partnership and support of leading activist organizations from around the world, including the Service Employees International Union, a founding partner of Avaaz, GetUp.org.au, and many others.” [Further reading on the formation of Avaaz can be found in Part II, Section I of this investigative report.]

In the public realm, Res Publica is said to be comprised primarily of an affiliation of three key individuals; Tom Perriello, a pro-war (former) U.S. Representative who describes himself as a social entrepreneur; Ricken Patel, consultant to many of the most powerful entities on Earth and the long-time associate of Perriello; and Tom Pravda, a member of the UK Diplomatic Service who serves as a consultant to the U.S. State Department.

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