“Bombs Away!” by Anxious223 Chris Dixon. Creative Commons license.
About a year ago Conservation International was pilloried by a couple of British videographers posing as executives of the arms maker Lockheed Martin. They bamboozled a C.I. official in London into a meeting where she outlined several ways the nonprofit could “partner” with the arms maker under terms that looked a lot like greenwashing. You can watch the video here and judge for yourself if C.I. did anything wrong.
I had a few issues with the “exposé;” chiefly that C.I. already had dealings with B2 bomber maker Northrop Grumman, whose chairman and CEO Wes Bush is a member of its board of directors. And another big group, The Nature Conservancy, was already in the pay of Lockheed. These existing relationships undermined the shock value the scamsters were going for.
Still, you’d think the critique, or at least the bad press coverage it generated, would inspire reflection about the reputational damage some corporate deals can bring down on a nonprofit organization. More specifically, is a company that makes weapons of war an appropriate partner for a group whose mission is saving the Earth’s biodiversity? Well, if those questions were raised, they didn’t lead to change.
C.I. has just cranked up its P.R. machine in service of a new partnership with Northrop, “a unique and innovative professional development program for public middle and high school science teachers.”
In a nutshell: The Northrop Grumman Foundation will pay for 16 teachers from four U.S. public school systems to visit CI’s Tropical Ecology Assessment and Monitoring Network’s Volcan Barva site inside La Selva Biological Station and Braulio Carrillo National Park in Costa Rica.
“We believe that supporting professional development opportunities for teachers will have the greatest impact on engaging students in the science, technology, engineering and mathematics fields. We expect this program will help cultivate the next generation of environmental stewards,” said Sandy Andelman, vice president at Conservation International in a press release the two partners issued April 19.
Whoa! That statement requires a reality check. According to the U.S. Department of Education, there are 3.6 million K to 12 grade teachers in the United States spread across 14,000 public school districts. The group selected for this program doesn’t even come close to representing 1 percent of the teachers in the country.
While they will surely have a rewarding time and may even return home to inspire their students, the scale of the program is too small to have the impact Andelman claims. Like so many of these corporate-conservationist joint ventures they are more symbolic than substantive. →