Green Veneer | WWF Helps Industry More than Environment

By Jens Glüsing and Nils Klawitter

Spiegel

“Some people consider it outrageous that Spanish King Juan Carlos, who enjoys hunting big game, is the honorary president of WWF Spain. Here, a 2006 photo of Juan Carlos (right) during a hunting trip in Botswana.”

The WWF is the most powerful environmental organization in the world and campaigns internationally on issues such as saving tigers and rain forests. But a closer look at its work leads to a sobering conclusion: Many of its activities benefit industry more than the environment or endangered species.

Want to protect the rainforest? All it takes is €5 ($6.30) to get started. Save the gorillas? Three euros and you’re in. You can even do your part for nature with only 50 cents — as long as you entrust it to the World Wide Fund for Nature (WWF), which is still known by its original name of the World Wildlife Fund in the United States and Canada.

Last year, the WWF, together with German retail group Rewe, sold almost 2 million collectors’ albums. In only six weeks, the program raised €875,088 ($1.1 million), which Rewe turned over to the WWF.

The WWF has promised to do a lot of good things with the money, like spending it on forests, gorillas, water, the climate — and, of course, the animal the environmental protection group uses as its emblem, the giant panda.

Governments also entrust a lot of money to the organization. Over the years, the WWF has received a total of $120 million from the United States Agency for International Development (USAID). For a long time, German government ministries were so generous to the organization that the WWF even decided, in the 1990s, to limit the amount of government funding it could receive. The organization was anxious not to be seen as merely an extension of government environmental protection agencies.

Illusion of Aid

But can the WWF truly protect nature against human beings? Or do the organization’s attractive posters merely offer the illusion of help? Fifty years after the organization was founded, there are growing doubts as to the independence of the WWF and its business model, which involves partnering with industry to protect nature.

The WWF, whose international headquarters are located in Gland, Switzerland, is seen as the world’s most powerful conservation organization. It is active in more than 100 countries, where it enjoys close connections to the rich and the powerful. Its trademark panda emblem appears on Danone yoghurt cups and the clothing of jetsetters like Princess Charlene of Monaco. Companies pay seven-figure fees for the privilege of using the logo. The WWF counts 430,000 members in Germany alone, and millions of people give their savings to the organization. The question is how sustainably this money is actually being invested.

SPIEGEL traveled around South America and the Indonesian island of Sumatra to address this question. In Brazil, an agricultural industry executive talked about the first shipload of sustainable soybeans, certified in accordance with WWF standards, to reach Rotterdam last year, amid a flurry of PR hype. The executive had to admit, however, that he wasn’t entirely sure where the shipment had come from. In Sumatra, members of a tribal group reported how troops hired by WWF partner Wilmar had destroyed their houses, because they had stood in the way of unfettered palm oil production. →

DEFINITELY THE WRONG KIND OF GREEN : Convention on Biodiversity GREENWASH

Partnership between Airbus and the Secretariat of the Convention on Biodiversity

Announcement: http://www.airbus.com/en/presscentre/pressreleases/pressreleases_items/2010_03_05_biodiversity_year_flag_a380.html

Not that this comes as a surprise to citizens and organizations that have witnessed the sell out of the Convention on Biodiversity over the past years. The Convention on Biodiversity even produced a joint report with Shell in 2007: Report: http://www.cbd.int/doc/business/cbd-guide-oli-gas-en.pdf

Oh, and by the way, at the last World Conservation Congress, the general assembly of International Union for Conservation of Nature (IUCN), many participants proudly walked around with buttons stating “Nature is our Business”.

This is not a joke – IUCN itself offered business courses for its members during the congress on how to better “market” nature conservation.

It gets worse

Some former IUCN-staff are now promoting the adoption of a “green development mechanism” at the upcoming Conference of the Parties. http://gdm.earthmind.net/default.htm

There also is an active “Business and Biodiversity Initiative” which is promoting, amongst others, biodiversity offsets. You can read this report:

http://www.globalforestcoalition.org/img/userpics/File/LifeAsCommerce/Casestudy-Life-as-Commerce-in-Paraguay.pdf to understand how this is working out in Paraguay.

It can be easily summarized as:

You can continue to burn forests for soy plantation expansion as long as you give a donation to WWF (which has conveniently included the possibility for these offsets in the criteria for “responsible” soy). Needless to say, some Paraguayan IUCN members (especially the chair of the IUCN Commission for Environmental Law, who is director of a Paraguayan NGO) are actively trying to incorporate these payment for environmental services schemes into national REDD strategies.

After all, it’s the money they love…. (innovative financial mechanisms they call that in CBD slang)…

Thank you to Global Forest Coalition (An integral NGO) for insights and links. | http://www.globalforestcoalition.org

Airbus gets a crafty upgrade by flying the flag for biodiversity

A380 airliner to feature official logo for UN, despite aviation being a major source of emissions that threaten biodiversity

• Fred Pearce
• guardian.co.uk, Thursday 18 March 2010 14.51 GMT
• Article history

In this hand out image provided by Airbus, the Airbus A380, the world’s largest passenger plane, takes its maiden flight over south-western France Photograph: H. GOUSSE/AP

Who do you think might just have been granted the right to display the official logo of the United Nations International Year of Biodiversity? A conservation body, perhaps. Or a new brand of organic food?

Well, no. It’s an aircraft manufacturer, actually. The world’s largest aircraft manufacturer: Airbus Industries. The European company that is doing more than anyone else, Boeing included, to increase the number of flights we take, and thus the airline industry‘s contribution to climate change.

During 2010, the logo will appear on the side of Airbus’s latest airliner, the A380, on scheduled services with the world’s airlines. The largest passenger aircraft is specially designed for those long-haul flights across oceans and from Europe to the far east, where a single flight can more than double your annual CO2 emissions.

Airbus has won this green accolade by dint of hard cash. Airbus is helping fund a cherished project of the secretariat of the UN Convention on Biodiversity to educate young people across the world about the virtues of biodiversity, called the Green Wave Initiative. Airbus did not respond to questions from the Guardian about how much money is involved in the partnership, but the UN Environment Programme has described it as a “huge gesture of support“.

The Green Wave is a neat idea. To mark the International Day of Biodiversity on 22 May, young people will be asked to plant a tree at 10am local time wherever they are in the world. Thus they will create a “green wave” that will spread from east to west round the planet.

But it is an even neater idea for Airbus, the current trailblazer for an industry whose year-on-year carbon dioxide emissions are rising faster than any other. At a time when climate change is widely recognised by ecologists as a leading cause of species loss around the world, Airbus’s adoption of a green mantle courtesy of a major UN conservation organisation might seem, well, ironic.

Airbus has increased its cuddlability quotient by partnering with National Geographic on the green wave project. National Geographic is an organisation with a sky-high green image. The duo got a special thank you from UN secretary-general Ban ki-Moon when they announceed the partnership last June.

Airbus has an answer to those who accuse it of greenwash. The company says that it is “pioneering greener flight”. And it is undoubtedly true that the Airbus A380 superjumbo has got its emissions down, thanks to lighter materials and smarter flying technology.

Airbus says it will reduce emissions to less than 75 grams of CO2 for every passenger kilometre. But that will not apply if its wide open spaces are filled with extra business and first-class seats as many purchasing airlines promise. Look out for Singapore Airline’s super-first class on the A380, with private suites, double beds and wardrobes and wide-screen TVs.

But even if Airbus achieves those low figures per passenger-kilometre in real operation, the big problem is that passenger-kilometres are going up far faster than aircraft efficiency is improving.

Emissions from the airline industry continue to rise by about 3% a year, taking up an ever greater share of total global man-made emissions. So a little humility might be in order from the world’s most prolific manufacturer of new planes. But, no.

Announcing the adoption of the logo this month, Airbus’s senior vice-president for public affairs and communications, Rainer Ohler baldly claimed that the aviation industry had “already reduced aircraft emissions by 70% in the last 40 years.”

You don’t need to be a statistician to spot the trick here. Not so much “hide the decline” as “hide the increase”. Ohler meant airlines had cut emissions per passenger-kilometre by 70% since the days before jumbo jets. But, to be clear, aircraft emissions are soaring. In Britain, for instance, they have risen since 1970 by between four- and five-fold.

They will continue to soar, while the likes of Airbus continues to fill the skies with chunks of flying metal the size of a football pitch. And whatever logo they put on the side of their planes, species will continue to go extinct as a result.

http://www.guardian.co.uk/environment/2010/mar/18/un-year-of-biodiversity-airbus

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