While First Peoples Worldwide and other special helpers labor overtime to share the gospel with Indigenous NGOs and to convert Indigenous governing authorities, the corporate social responsibility theme needs to be promoted with confidence. As a sign of its devotion as unrivaled CSR evangelical, FPW chumminess on Twitter is especially heartwarming. This summer, when FPW shared its Proud to be Indigenous campaign bromides on list serves during the UN Permanent Forum on Indigenous Issues, I felt an uplifting spirit unfulfilled since the I’d Like to Buy the World a Coke TV sing-along ads of my impressionable youth.
As part of this merciful enlightenment no doubt enjoyed by so many, the CSR theme — brought to us by benevolences like Shell Oil — generously saturates the infosphere, until even the most cynical and hardened souls among us erupt into fits of neoliberal ecstasy. As the World Bank and Wall Street lay loving hands on this righteous revival, Indigenous missionaries like First Peoples Worldwide’s Rebecca Adamson could go into convulsions of holy rapture.
