Just Say No to 350

 

[Jay Taber is an associate scholar of the Center for World Indigenous Studies, a correspondent to Forum for Global Exchange, and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and activists engaged in defending democracy. As a consultant, he has assisted indigenous peoples in the European Court of Human Rights and at the United Nations. Email: tbarj [at] yahoo.com Website: www.jaytaber.com]

Distorting Reality

Public Good Project

April 25, 2015

By Jay Taber

 

[Jay Taber is an associate scholar of the Center for World Indigenous Studies, a correspondent to Forum for Global Exchange, and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and activists engaged in defending democracy. As a consultant, he has assisted indigenous peoples in the European Court of Human Rights and at the United Nations.]

Avaaz: Mercenaries as Missionaries

Public Good

Mar 4, 2015

by Jay Taber

Peace Bomb by Brian Stauffer

Wall Street NGOs, like the oil tycoon front group 350, pose a formidable challenge to indigenous peoples survival. By co-opting climate activists and deceiving them into supporting Wall Street’s agenda, NGOs like 350 and Avaaz undermine indigenous sovereignty and human rights.

As reported by Cory Morningstar in 350: Agent Saboteur, this Trojan horse — created by the Clinton Foundation and Rockefeller Brothers Fund, and fueled by Warren Buffett’s NoVo — hijacked the climate change movement from the outset. As noted in Social Capitalists: Wall Street’s Progressive Partners, the fraud is exposed by following the money.

In Avaaz: the World’s Most Powerful NGO, social engineering by the Democratic Party (MoveOn, 1Sky, Avaaz, Ceres, Purpose, 350) is shown to include both short and long cons, that consolidate Wall Street control of institutions, markets and NGOs. These mercenaries as missionaries, in turn, shape global society, using foundations as intermediaries.

 

[As an associate scholar of the Center for World Indigenous Studies and a contributing editor of Fourth World Journal, Jay Taber has assisted indigenous peoples seeking justice at the European Court of Human Rights and the United Nations. Since 1994, he has served as creative director at Public Good Project.]

Social Capitalists: Wall Street’s Progressive Partners

Intercontinental Cry

February 24, 2015

by Jay Taber

 

One Hoax after Another

After successfully bewitching the greens into falling for college campus fossil fuel divestment in the US — which helped Wall Street consolidate its fossil fuel control — Wall Street is now cooking up an international carbon copy of this hoax to capitalize on the euphoria of climate campaigns.

The Divest-Invest Shell Game — like the REDD carbon market fiasco — requires suspension of disbelief, and determined engagement in wishful thinking.

BDS against Israel, and formerly against South Africa, used the three-part formula of Boycott Divestment Sanction. Divestment, as used by 350, omits boycott and sanction, and limits divestment to meaningless, symbolic acts.

All this divestment does is make once publicly-held shares available on Wall Street, which allows trading houses like Goldman Sachs to further consolidate their control of the industry.When it comes to the 350 agenda, they leave out the boycott of fossil fuels, and the sanction of fossil fuel corporations, and instead press for divestment by institutions like colleges and universities. All this divestment does is make once publicly-held shares available on Wall Street, which allows trading houses like Goldman Sachs to further consolidate their control of the industry.

BDS, when applied against apartheid states by other states and international institutions, includes cutting off access to finance, as well as penalties for crimes against humanity. What makes 350 so devious, is that they hijack public emotions using phony “divestment” as a disorganizing tool to redirect activism away from effective work.

The mystique of mass hypnosis, embodied in the Charms of Naomi, examines the social engineering of climate activism organized by 350, as well as the seductive energy tales that lead gullible progressives into supporting one hoax after another.

In McKibben’s Divestment Tour — Brought to You by Wall Street, acclaimed investigative reporter Cory Morningstar continues her series of reports on the non-profit industrial complex, with a focus on social capitalists like The Clinton Foundation and the Rockefeller Brothers Fund that created 1Sky–the forerunner of 350. With support from CERES, they help the fossil fuel industry avoid boycott and sanction by owning NGOs and directing their climate agenda.

CERES, Tides and 350*

Coalition for Environmentally Responsible Economies (CERES) is a partner of the World Business Council for Sustainable Development (WBCSD). CERES funders are associated with Goldman Sachs, JPMorgan Chase, Citigroup, Morgan Stanley and Bank of America.

WBCSD is part of a Wall Street strategy to dislodge the United Nations Center on Transnational Corporations, and prevent enforceable rules governing the operations of multinational corporations.

One third of the CERES network companies are in the Fortune 500. Since 2001, CERES has received millions from Wall Street corporations and foundations.

CERES president Mindy Lubber promotes “sustainable capitalism” at Forbes. Bill McKibben (founder of 350) was an esteemed guest of CERES conferences in 2007 and 2013.

1Sky, which merged with 350 in 2011, was created by the Clinton Foundation and the Rockefeller Brothers Fund. Betsy Taylor of 1Sky/350 is on the CERES board of directors.

In 2012, Bill McKibben and Peter Buffett (oil train tycoon Warren Buffet’s son) headlined the Strategies for a New Economy conference. Between 2003 and 2011, NoVo (Buffet’s foundation) donated $26 million to Tides Foundation, which in turn funds CERES and 350.

Suzanne Nossel, former Deputy Assistant Secretary of State under Hillary Clinton, is on the Tides Center board of directors.

 The New Economy

Presaging the new economy of progressives like 350’s Naomi Klein, CERES’ Mindy Lubber and Avaaz’ Ricken Patel, was the 2004 Progressive Democrats of America campaign and the appointment of self-described Reaganite U.S. Senator Barack Obama, as keynote speaker at the 2006 Democratic National Convention.

As America’s nervous breakdown intensified, progressives produced such horrors as the 2006 bill, introduced by U.S. Senator Diane Feinstein (D) San Francisco, to make activism against corporations illegal. With the 2010 U.S. Department of Homeland Security arrests of anti-war and environmental activists, for the crime of showing documentary films criticizing the arms and energy industries, Feinstein was in seventh heaven.

In 2012, as federal prosecutors and law enforcement escalated harassment of #Occupy activists attempting to influence U.S. policy, the defense of civil and human rights moved from the courts to the streets. Neoliberals like Hillary Clinton, Diane Feinstein, and Barack Obama — committed to state-sponsored violence for the benefit of Wall Street — exercised fascism through aggression, surveillance, and repression of dissent.

Illogic of the Climateers

Cults — religious or secular — involve dissemination of core beliefs by their agents. Whether priests or public relations provocateurs, these agents are the vectors by which recruiting and indoctrination are accomplished.Cults — religious or secular — involve dissemination of core beliefs by their agents. Whether priests or public relations provocateurs, these agents are the vectors by which recruiting and indoctrination are accomplished. In order to maintain the cult, ideological doctrine — when founded on nonsense — become mantras that prevent critical thought.

The illogic of the climateers cult — of which Naomi Klein is the primary prophet — finds fertile ground in the political illiteracy of privileged first world progressives–fallen prey to institutional propaganda and market advertising. The hoax is made possible by a combination of hopelessness, magical thinking, and media consolidation.

In a world where warmongers are given the Nobel Peace Prize, and revolutions are won by throngs in blue taking selfies while eating pizza provided by Wall Street, anything is possible. Anything, that is, except social change.

In a culture of imbeciles, secular cults flourish according to the amount of Wall Street derivatives flowing through foundations into the non-profit industrial complex. After that, it’s a simple matter of echoing mantras on YouTube and TV talk shows.

The art of social engineering, while dependent on high finance, also requires a politically illiterate audience. In a society like the United States, the charms of Naomi are amplified by progressive ignorance, and sustained by imperial civil society.

Simulating an Orwellian ministry of truth, the magic of Naomi — funded by Wall Street — becomes revolutionary in ways envisioned in the novel 1984. As a maverick in her own mind, Klein has become the progressives’ Sarah Palin.

Progressive self-delusion, from hope and change to this changes everything, is grounded in hysteria. The climateers Kool-Aid keeps reality at bay.

The Invisible Environment

Image Courtesy of Mark Gould

In his 1985 book Amusing Ourselves to Death, Neil Postman — American media theorist, humanist and cultural critic — noted that “new technology can never substitute for human values.”

Even our most heartfelt emotions and concerns have been hijacked by the amusement industry, penetrating so deeply into our collective psyche, that we have become social robots.In American society today, our social amusements have come to occupy not only our pastimes, but everything about our lives, politics, values and beliefs. Even our most heartfelt emotions and concerns have been hijacked by the amusement industry, penetrating so deeply into our collective psyche, that we have become social robots.

Capitalizing on this corrosion of civil society, Wall Street marketing agencies like Purpose and Avaaz — sponsors of campaigns to support “humanitarian war” and the “new economy” — have designed and exploited an advertising niche to make money from this social pathology.

While American faith about the truth in advertising might suffer as a result of these amusements, the deaths that result take place mostly in the Third and Fourth World. As Americans are herded into waving signs and marching around Manhattan wearing the color blue, millions around the world are dying from starvation, disease and murder resulting from American consumerism.

As a professor of Culture and Communication, Postman taught a course called Communication: the Invisible Environment. While he was concerned primarily with the decline in the ability of mass communications to share serious ideas, Postman was aware that the turning of complex ideas into superficial images — that become a form of entertainment — leads to a society where information is a commodity, bought and sold for entertainment, or to enhance one’s status. In contemporary society, mediated by technology, individuals will literally believe anything.

Seductive Energy Tales

“The seductive tales of wind turbines, solar cells, and biofuels foster the impression that with a few technical upgrades, we might just sustain our current energy trajectories without consequence…Like most fairy tales, this productivist parable contains a tiny bit of truth. And a whole lot of fantasy.”Demanding an end to fossil fuels has its allure, but when we examine the alternatives, things don’t look quite so cheery. As Ozzie Zehner reports from the Center for Science, Technology, Medicine and Society at University of California, Berkeley, “The seductive tales of wind turbines, solar cells, and biofuels foster the impression that with a few technical upgrades, we might just sustain our current energy trajectories without consequence…Like most fairy tales, this productivist parable contains a tiny bit of truth. And a whole lot of fantasy.”

As Zehner notes in Green Illusions, “Emerging research on the side effects and limitations of solar cells, wind turbines, biofuels, electric cars and other alternative energy strategies will likely transform conventional wisdom about what’s green, and what’s not.” Since renewable energy doesn’t scale to meet our current (let alone future) demands, that leaves fossil fuels and nuclear energy–or reduced demand.

Perhaps our only hope is that the coming plague from the collapse of global public health will reduce the human population sufficiently to give us a fresh start at screwing up. Of course, last time that happened, things didn’t work out so well. Still, 14th Century thought leaders had to contend with economic panic and religious hysteria, unlike our progressive 21st Century leaders.

New Age Ghost Dance

The inheritors of the Standard Oil fortune (Rockefeller Brothers) would not be funding 350 were they not thus disempowering their naive followers. As Agent Saboteur, 350 has already proven its value to Wall Street.

Enchanting as the chimera of clean energy might be, it doesn’t scale to meet energy demand, and its use by marketing agencies like Avaaz, Purpose and 350 is to perpetuate the misbelief that Wall Street — which caused all our social and environmental problems — is our only hope for salvation. Sort of a New Age Ghost Dance.

Divest-Invest Shell Game

One of the recurring scenes in the iconic comic strip Charlie Brown is the one where his sister Lucy holds the ball for Charlie to kick, promising not to move the ball at the last second, thereby causing Charlie to tumble backward when she always does. Humiliated time after time by Lucy’s sadistic antics, Charlie — trusting soul that he is — never fails to fall for Lucy’s promise, that this time she won’t pull the same trick as before.

I thought of Charlie Brown and Lucy reading the announcement of “major commitments” on the eve of the UN Summit on Climate Change. Having moved the ball at Poznan, Copenhagen, Cancun and Durban — thus causing progressive greens to take a tumble — the UN, Wall Street, and big international NGOs (BINGOs) are now asking recently enraptured climateers to give them another chance to prove themselves trustworthy.

When they begin swooning over oil tycoon heirs as their new heroes, the greens demonstrate their boundless capacity for self-delusion. When they begin swooning over oil tycoon heirs as their new heroes, the greens demonstrate their boundless capacity for self-delusion. As we saw with the enchanting Charms of Naomi, the mystique of mass hypnosis is a simple matter of the prescribed art of social engineering. Having captivated a gullible audience, in a state of ecstasy after their euphoric march in blue, makes beguiling the credulous child’s play.

 

Till the End of Time

Social engineering by Avaaz, Purpose and 350 over the years has been exclusively focused on increasing market share for themselves. This, in turn, keeps Wall Street foundation funds flowing into their coffers. Market share, acquired through advertising (i.e. branding), has been demonstrated by these cults and PR firms to be designed to deceive consumers into believing they are making a difference when they are not.Market share, acquired through advertising (i.e. branding), has been demonstrated by these cults and PR firms to be designed to deceive consumers into believing they are making a difference when they are not.

As with other Wall Street-backed political campaigns, Avaaz, Purpose and 350 engage in false advertising, more commonly known as fraud. Like earlier campaigns, promoting supposedly green products or projects that turned out to be bogus (i.e. Keystone XL, clean energy, and fossil fuel divestment), the new economy form of Free-Market environmentalism only benefits Wall Street and its stable of NGOs–not the environment.

This marketing sophistry is particularly appealing to over-consumers in countries like the US, who do not want to make any sacrifices, preferring to be sold fantasies about magical capitalist-friendly solutions, in which all lethal downsides and toxic side effects are strategically concealed from them. Indeed, part of the magical thinking — sold by Avaaz, Purpose and 350 — is that progressives have inside knowledge about this clever stratagem, while the ignorant masses are tricked into being green without knowing it.

The same idiots who bought into biofuel — whose plantations cause mass starvation and displacement of indigenous peoples — now reflexively participate in promoting Wall Street’s agenda as something new.The arrogance of progressives, along with unlimited funds from Wall Street, is what makes this advertising effective. The same people who were conned into buying electric cars that use environmentally-destructive methods to obtain rare earth minerals in their fabrication, are now oblivious to the new economy shell game. The same idiots who bought into biofuel — whose plantations cause mass starvation and displacement of indigenous peoples — now reflexively participate in promoting Wall Street’s agenda as something new.

The fact there is no substance to the empty promotions by new economy celebrities like Naomi Klein is perhaps what progressives find most enticing. Without any actual plan — other than advertising — there is nothing to debate. In that way, their imbecility is secure from attack, free to follow pipe dreams and pied pipers till the end of time.

*Excerpts from the McKibben’s Divestment Tour: Brought to You by Wall Street series by Cory Morningstar

 

[Jay Taber is an associate scholar of the Center for World Indigenous Studies, a correspondent to Forum for Global Exchange, and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and activists engaged in defending democracy. As a consultant, he has assisted indigenous peoples in the European Court of Human Rights and at the United Nations. Email: tbarj [at] yahoo.com Website: www.jaytaber.com]

Greenwashing Wall Street: CERES, Tides and 350

A Culture of Imbeciles

February 7, 2015

 

 

 

Social Capitalists: One Hoax After Another

A Culture of Imbeciles

February 9, 2015

The New Economy

A Culture of Imbeciles

January 14, 2015

McKibben’s Divestment Tour – Brought to You by Wall Street [Part VIII of an Investigative Report] [The “Social Capitalists”]

The Art of Annihilation

January 9, 2015

Part eight of an investigative series by Cory Morningstar

Divestment Investigative Report Series [Further Reading]: Part I • Part II • Part III • Part IV • Part V • Part VI • Part VII • Part VIII • Part IX • Part X • Part XI • Part XII • Part XIII

“Of all our studies, it is history that is best qualified to reward our research.” — Malcolm X

 

Prologue: A Coup d’État of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

1. the magnitude of our ecological crisis
2. the root causes of the planetary crisis, or
3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.

+++

 

Ceres: “The Social Capitalists”

The Clinton Foundation, along with the Rockefeller Brothers Fund, was an integral participant in the creation of 1Sky. 1Sky (which officially merged with 350.org in 2011) was, in fact, an incubator project of the Rockefeller fund at its inception. Like 1Sky, Ceres would also receive accolades from the Clinton administration:

“It is immensely gratifying that our unique skills and leadership are being noticed. Our project with Yale and Marsh was saluted this fall by former President Clinton at the Clinton Global Initiative and this month Ceres received a prestigious Social Capitalist Award from Fast Company magazine. We also were honored to receive a 2006 Skoll Award for Social Entrepreneurship.” [Source: 2006 Ceres annual report]

Note that in 2009 (as disclosed in the SKOLL FUND CO SILICON VALLEY COMMUNITY FOUNDATION 990) the Skoll Foundation awarded Ceres with a $2,000,000 grant for the “Skoll Awards for Social Entrepreneurship.”

Ceres Key Partnership: The World Climate Summit

“The World Climate Summit provides a unique opportunity to build collaboration among investors, businesses and governments on the steps needed to enable the necessary flows of private capital to achieve a low-carbon global economy.” — Mindy Lubber, President, Ceres and Director, Investor Network on Climate Risk.

Ceres’s INCR is a founding industry partner of The World Climate Summit (WCS) (2010) [1], now operating under the auspices of World Climate Ltd, a private company registered in England and Wales (No. 07186968) [Doha: World Climate Summit 2012 | 2012 Partners] WCS founding partners include the planet’s most powerful corporations and institutions with access to more than 60 industry associations, 100 chambers of commerce, 2,500 corporations, and more than 530 investors representing more than $64 trillion in assets under management. [See screenshot below: UNEP FI Soft Launch: Conference in Cancun]

[Video: Climate Solutions – World Climate Summit 2013 – COP19 – Interview with Ursula Mathar – BMW]

Ceres Key Partnership: The United Nations

Since 2003, Ceres, the United Nations and the United Nations Fund for International Partnerships has hosted a bi-annual Investor Summit (on climate risk & energy “solutions”). The Investor Summit convenes over 520 global investors controlling tens of trillions of dollars in assets from four continents “who understand that climate change creates enormous economic risks and also know that it represents one of the great financial opportunities of our time.” [Source]

World Business Council for Sustainable Development

“Another major policy planning group emerged in the mid-1990s with an increased focus on environmental issues, called the World Business Council for Sustainable Development (WBCSD), which ‘instantly became the pre-eminent business voice on the environment’ with a 1997 membership of 123 top corporate executives, tasked with bringing the ‘voice’ of big business to the process of international efforts to address environmental concerns (and thus, to secure their own interests).” [Source: “Global Power Project, Part 2: Identifying the Institutions of Control”] Sourcewatch states: WBCSD was officially “formed in January 1995 through a merger between the Business Council for Sustainable Development (BCSD) in Geneva and the World Industry Council for the Environment (WICE) in Paris,” both of which were founded by billionaire industrialist Stephan Schmidheiny and Maurice Strong. “According to critics, this group was part of a strategy to dislodge the United Nations Center on Transnational Corporations as it moved towards enforceable rules governing the operations of multinational corporations.” [Source: Taking Strong Action For Capitalist-Led Environmental Destruction]

WBCSD’s corporate partnerships are extensive. Major WBCSD water partnerships include but are not limited to: Ceres, AquaFed, the international federation of private water operators, CEO Water Mandate, GEMI , International Water Association, IPIECA, the global oil and gas industry association for environmental and social issues, Stockholm International Water Institute, UN Water and World Resources Institute.

“WBCSD collaborated with Ceres to develop a publicly available framework to help investors understand how water-intensive companies are positioned to manage water-related risks and opportunities.”

The WBCSD governance is comprised of individuals representing Unilever (chairman), ACCIONA, Toshiba, Royal Dutch Shell (vice chairmen). Members includes representatives of Toyota, Infosys, Lafarge France, Fibria Brazil and China Petrochemical Corporation (Sinopec). Stephan Schmidheiny serves as honorary chairman.

In 2012 Schmidheiny, heir, former executive and key shareholder in construction firm Eternit, was found guilty of negligent behavior in exposing Eternit’s workers and citizens to asbestos that resulted in over 3,000 asbestos-related deaths blamed on contamination. The guilty verdict resulted in a 16-year prison sentence. Schmidheiny failed to present himself in court during the two-year long trial and was not present for the verdict. In 2013 a third appeal upheld the conviction. The court increased the prison term to 18 years from the 16-year prison term handed down by a lower court in 2012 and awarded victims €88 million in damages. Again Schmidheiny appealed. On November 20, 2014 the Italian Supreme Court acquitted the convicted Schmidheiny and overturned his 18-year prison sentence stating the evidence in the case was out of date. His acquittal has set a precedent for other corporations whose CEOs are currently being held responsible for environmental and health damages.

“With this verdict, money and power won again. Eternit’s flagrant disregard for public health and the environment is reprehensible and criminal.” — Linda Reinstein, President of the US-based Asbestos Disease Awareness Organisation

Watch: Background: Looking back at the Eternit case:

http://www.swissinfo.ch/eng/embedded/looking-back-at-the-eternit-case/41124758

In an October 2014 interview with Joppe Cramwinckel (WBCSD) in response to the question “In Europe there has recently been a strong campaign for public water supply: what is your position? Do you think it is right to privatize the management of a resource like water? If so why?”

WBCSD makes it clear the shared intent on the commoditization of Earth’s natural resources (by both corporations and the non-profit industrial complex (NPIC) under the guise of corporate responsibility via careful linguistics:

“We don’t have an opinion about privatizing water services, that is a choice individual countries have to make. We do believe however that a key approach to improve water management is ‘water valuation’ coupled with charging the ‘full cost’ of using water through better pricing policies. Government regulations may also enforce, or at least encourage, valuation of water. In addition, growing stakeholder and supply chain demands are likely to grow as perceptions evolve in relation to growing sustainability awareness. This whole movement towards better understanding and pricing the true value of water will have significant implications for all businesses – both in terms of risks and opportunities.”

WBCSD Members:

Higher Fuel Economy Standards = More Growth

In February 2008, Ceres and the United Nations Foundation brought together 450 global investors managing $22 trillion in assets to a 3rd Investor Summit on Climate Risk. [2][3] One of the highlights that came from this summit was a joint Citi/INCR research report (2007) that highlighted the growth opportunities for U.S. automakers based on higher fuel economy standards.

“In July Ceres, along with a dozen other nonprofit partners, was an invited guest at the White House ceremony where President Obama announced stronger fuel-efficiency and greenhouse gas emissions standards for new cars and trucks. Increasing fleet average fuel economy standards to 54.5 miles per gallon for cars and light-duty trucks by model year 2025 will make a significant difference for the environment and our economy.” (2010-2011 annual report)

Obama announces in 2008 that stronger fuel-efficiency that will come into effect in 2025? Seventeen years into the future? Who cares!? To add insult to injury, consider that in 1908, the gas efficiency of a Ford Model T was 25 MPG, while in 2008, 100 years later, the EPA average of fuel efficiency on all cars was 21 MPG. Further, the EPA figure was inflated, as “most drivers achieve only about 75 percent of the [EPA mileage] figures.”

Ceres – Teeming with Religious Entities

“However, to read last week that the head of the Catholic Church, His Holiness the Pope, has cautioned mankind against greed while urging world leaders to tackle the problem of climate change was so surprising that I was sure I was reading a parody of events.… Large investments with everyone from the Rothschilds of America, Britain and France to some of the most powerful multinational corporations like Shell and General Motors, the Catholic Church has and still does benefit from a free market global economy that is solely motivated by profit. — Left Foot Forward, November 28, 2014

If 350.org really wants divestment he should start with the Catholic Church. [May 31, 2011: Catholic Church has billions invested in BPI, Philex, San Miguel.] To suggest that 350.org target religious entities about divestment first and foremost is not without reason. The fact is that 350.org’s “friends on Wall Street” (Ceres) are actually teeming with wealthy religious organizations. Ceres faith-based coalition members include religious organizations such as Evangelical Lutheran Church in America, National Ministries, American Baptist Churches, Presbyterian Church (USA) and United Methodist Church, Board of Pension and Health Benefits (2003). Ceres’s faith-based board of directors includes representation from The United Methodist Church, Mission Responsibility Through Investment, Presbyterian Church (USA) and many others. [View all religious affiliations 2001-2010: 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010]

“Among our most valuable coalition members is the United Methodist Church General Board of Pension and Health Benefits, one of the nation’s largest denominational pension funds representing 74,000 clergy and lay members with over $14 billion in assets.” [CERES 2008 Annual Report]

Surely the churches need no convincing by 350.org nor any other NGO on the virtues of morality and ethics … so why is it they have not already divested from fossil fuels? The investments held by the Catholic Church demonstrate that religious entities are just as guilty of rapacious greed and racism as the corporation itself, which is easily defined as having the very same characteristics of a full-blown psychopath.

350.org, McKibben, Ceres, Nike and Friends | Ego Uber Alles

Bill McKibben (founder and former chair of 350.org) has been an esteemed guest of Ceres conferences in 2007, and again in 2013.

An example of 350.org’s delusional idea of environmentalism from its inception is the continuous accolades for corporate social responsibility (as if there were such a thing) such as the “greening” of Nike. This is the same Nike that exploits sweatshop workers in Southeast Asia (April 20, 2011):

“Today from 12-1pm EST, ClimateCounts.org, Ceres.org and 350.org are supporting the Bard Center for Environmental Policy’s Campus to Corporation (C2C) campaign by tweeting during Bard’s open dialogue with Sarah Severn, Stakeholder Mobilization Director of Sustainable Business and Innovation at Nike Inc.

 

“For the third year in a row Nike topped the ClimateCounts.org scorecard and last year made headlines by resigning from the U.S. Chamber of Commerce Board over climate disputes.

 

“In December of 2010 at the release of the latest ClimateCounts.org scores, Wood Turner, ClimateCounts.org Executive Director, noted that, ‘There’s an emerging top tier of innovative companies leading on climate.’ Turner went on to state that ‘Climate action may have bogged down in Washington, but these companies know they can build successful businesses while tackling the climate crisis.’

 

“ClimateCounts.org and partners will be encouraging climate-conscious consumers to join the open dialogue today and tweet using the #Nike hashtag to learn more about the climate action Nike is taking.”

March 8, 2012:

” …according to War on Want, an anti-poverty charity accusing the sportswear giants of exploiting their workers in Bangladesh. In Race to the Bottom, a report released on Monday, the organization documents evidence of illegal work hours, dismal wages, sexual harassment, and physical violence in six factories contracted by Adidas, Nike, or Puma.”

In stark contrast to 350.org et al, the UK Feminista group took to the streets when it observed such exploitation:

“The group is asking people to stand in solidarity with the women producing Nike’s sportswear for the 2012 Olympics who are systematically being denied their rights. New research released by War on Want shows that Bangladeshi garment workers, 85% of whom are women, are being cheated of their maternity rights, face sexual harassment, and receive poverty pay.”

Yet this should be of little surprise. The NPIC is patriarchal; those at the helm could care less that women suffer the most under the industrialized global capitalist system. Those exploited the most, and in particular women, will suffer the most as climate impacts intensify. There is a reason 350.org no longer uses the term “climate justice.” The reality is that climate and justice will not and cannot coincide under the current economic system, as violence and exploitation are inherently built into the system.

Capitalism Doesn’t Care if Anyone Divests

“At Ceres, we understand that capitalism and sustainability are deeply and increasingly interrelated. Whether it’s energy and water needs, workplace conditions or nutrition, businesses must pay attention. These issues pose risks that must be managed proactively. They present opportunities that must be leveraged immediately.” – Ceres Annual Report 2005 & Beyond, Ceres, 2006

 

“The essence of capitalism is to turn nature into commodities and commodities into capital. The live green earth is transformed into dead gold bricks, with luxury items for the few and toxic slag heaps for the many. The glittering mansion overlooks a vast sprawl of shanty towns, wherein a desperate, demoralized humanity is kept in line with drugs, television, and armed force.” ? Against Empire

 

All money, like water, will flow somewhere. Meaning that at the end of the day even (“direct”) divestment from fossil fuels (asked to take place within a 5-year time frame) will only change the flow of investments. Examples include divesting from traditional fossil fuels to investing in the exploitation/drilling of “green” methane hydrates, rapid expansion of bio-fuels and other dangerous false solutions. The divestment campaign is of no threat to the fossil fuel industry at large because it has and will continue to expand into all the niche markets under the paradigm of the illusory “new economy.”

Campaigns of Distraction

Fossil fuel corporations will continue to rake in billions of dollars in revenues and profit. Investment funds understand that these stocks are secure. No risk. The notion of a carbon bubble in this respect … essentially referring to fossil fuels that cannot be burned – is laughable. Who is going to say no to the consumption of these fossil fuels because they are no longer part of our “carbon budget” – the U.S. military perhaps? We have not stopped on our own since climate talks began in 1979 (February 12-23, 1979 in Geneva); meaning, we’ve had 35 years to stop, and instead, only massively accelerated our consumption – an imperative under our suicidal economic system simply because the system would collapse with perpetual/infinite growth. One would be delusional to believe that we will in the future, on our own accord, make any meaningful attempt to address our consumption fetish – even as resources disappear at an accelerated rate. In the United States of Megalomania, and beyond, new generations are indoctrinated by design to be super-consumers – almost from the moment they can walk. The system demands it. Today, like deadly cancer cells, the western culture is permeating most all other cultures on our finite planet. Why would an investment firm (or their stockholders) believe that continued investment in fossil fuels would place their investments at risk when the American anthem “we will not apologize for our way of life” has become the empty dream to aspire to around the globe? The fossil fuel it takes to run an industrialized global economy built upon (and dependent upon) planned obsolescence is absolutely massive. Americans cannot even begin to comprehend the amount of fossil fuel necessary to allow such consumption to continue.

There is a reason such discussion and comments, such as the one which appears below, are highlighted on the Ceres website:

“Now, some people’s response is to demand that we end all coal production now – they say “End Coal.” Never mind that such a thing is simply not going to happen – there is no substitute now for metallurgical coal and if we stopped burning coal this afternoon and cut the power in the U.S. grid by 50 percent, as Mayor Bloomberg advocates, he’d be reading handwritten memos by candlelight this evening.”

We can cry “stop the Keystone XL!” and “Save the planet!” and “Action on climate change!” all we want. Yet, until we are willing to completely and collectively starve the corporate-machine that hums beneath our capitalist system, we remain chained to our demise. This includes but is in no way limited to: the most minimal amount of community-owned/cooperative energy (as clean and safe as possible) to meet only our most very basic needs; local and regenerative plant-based agriculture based on permaculture principles; trade/cooperative banking, etc. etc. etc. Yet, here there is a critical distinction that must be made.

Is “community-owned/cooperative energy (as clean and safe as possible) to meet only our most very basic needs” better than what we have at present? Yes. It would be difficult to argue otherwise. And yet, the question that arises is this: why are we looking (through tunnel vision) at (a global proliferation of) renewable energy infrastructure (the creation, transporting of and maintenance of, all dependent on fossil fuels) when the very societies (predominantly Euro-American) marketing/advocating the 100% renewable energy campaigns (via NGOs), the same societies creating 50% of all global greenhouse gas emissions, have not even succeeded, let alone even attempted, to cut our current consumption/emissions by at least half? (50% being a starting point only). After all, renewable energy infrastructure on a global scale is further ecological destruction (on a massive scale) to a planet in which planetary boundaries, feedbacks and tipping points have already being crossed.

Massively cutting our energy consumption for essentials such as heat will be very difficult if not impossible. Virtual zero carbon emissions would appear to be no easy feat. But deep and immediate cuts in emissions would be achievable simply by the eradication of, or even the collective rejection of, energy-intensive products, flying [critical][4] and energy-intensive food sources. Think no more “Black Friday.” Think the relinquishing of air conditioners, personal automobiles, fast food, flying, gadgets and everything else we believe we need, but which are in reality, for the most part, no more than short-sighted wants.

Considering that a massive amount of all energy is unnecessarily wasted (over 40% in the U.S.) while over 50% of all global greenhouse gas emissions are from industrialized factory farming, this could perhaps be achieved – but the fact is that we have not done so. Industrialized factory farming is perhaps the most taboo subject (along with the lethal military-industrial complex) among the liberal left and in particular the NPIC, much to the detriment of our children and billions of other sentient beings. Also not spoken of is the multitude of health benefits (let alone the immense environmental benefits) of a collective transition to a plant-based diet. We don’t talk about it despite a frightening epidemic of childhood diabetes (due to obesity) in America. One in three children born today in the U.S. is expected to develop diabetes in her/his lifetime, with black and Hispanic children having the highest risk.] Of course, such a transition (which requires no legislation) will never be championed by the NPIC simply because 1) it costs people nothing (therefore there is no profit to be made), 2) it threatens corporate power (leaving factory farming a reprehensible act of the past), and finally, 3) such a transition would leave the pharmaceutical industrial complex in the cold. Why prevent disease when we can “treat” it, further lining the pockets of big pharma? What foundations would fund such nonsense? The same foundations financing the national campaign to cut your consumption by 50%: none. Another barrier is the fact that 350.org et al, as well as the NPIC as a whole, understand their target audience well. Middle class, privileged, predominantly white. The NPIC employs and depends upon multi-million-dollar marketing companies to poll reactions – more importantly, reactions to specific language and phrases – prior to launching any campaign. They don’t “lead” with progressive/radical ideologies – they cater to corporate-driven and celebrated individualism. In other words, they give the people what the people want to hear. And to suggest to the American populace that it would be in their best interest to not eat dead animals three times a day or to consume/purchase only what is vitally necessary is to risk being nailed to a stake and burned alive.

One must question how it is at all sensible to believe the solution is “green” energy, when there have been zero attempts to curb our consumption to date. More is simply more. It is a fact that as all new “renewable” energies have come online, the end result has been more energy consumed. Perhaps one could argue for (or even believe) in “100% energy for 100% of the people” if we had achieved massive cuts in our emissions/consumption to date or even if such a process was now being taken on with war-time mobilization efforts. But they have not and are not. No doubt one will argue that once the renewable infrastructure is in place, we will de-commission all the fossil fuel plants. Yet what evidence is there that at any time we (the 1% creating 50% of the GHG emissions) will give up any energy – or anything at all? If we haven’t by now, and we certainly haven’t, why would the future be any different? The illusion of a future that runs on “clean,” “renewable” energy (by 2050) is allowing us to ignore (and continue) our rapacious consumption today. The “100% renewable” campaign serves the same purpose as the carbon “budget” (30 more years to “safely” burn) and the zero emissions by 2050 “goal.” The carefully constructed phrases, marketed and normalized by the tentacles of empire, deliberately serve the illusion that we can keep consuming, keep burning, keep killing, keep growing, as per usual. Today’s emergency is kept locked away in the future. It is easy to promise zero in 2050 when by this time the Earth will likely be uninhabitable, with little to no life, human or otherwise.

The slogan that appeared for the “People’s Climate March” – “100% energy for the 100%” – is nothing but a phrase that serves to alleviate guilt. A sign/phrase based on reality would read “100% energy for the 1-3%” (the 1% being anyone who can afford to get on an airplane). Most all “renewable” energies will flow to the very same people who have always had the energy since the beginning of the industrial revolution: the empire states, the Annex I states, the privileged few. As an example, the October 29, 2014 article “Solar Power Plant in Africa to Supply Europe” states that “by 2018, a large solar power plant in the Tunisian part of the Sahara desert may start sending power to energy-hungry Western Europe.” This is nothing new. This is the norm. This is imperialism – the highest stage of capitalism. Beautiful Africa, the most resource-rich continent on Earth, ravaged and terrorized for her abundant wealth, her people purposely impoverished by colonial and imperial states. Consider that nearly 97% of the people on the planet that are without access to electricity live in sub-Saharan Africa and developing Asia – and then ask yourself why African solar is being transported to Europe, part of the 1% that already creates 50% of the GHG emissions.

It’s not what we need to add to “the existing” that should be our initial effort. Our initial effort/focus should be on what we can live without. An extraordinarily massive amount LESS. The relinquishing of what we don’t need is far more important than using what little remains of Earth’s natural resources to create additional infrastructure. The planet has already been raped and pillaged to the max. Climate science aside, humans are rapidly exhausting all Earth’s natural resources. July 7, 2002: “Earth’s population will be forced to colonise two planets within 50 years if natural resources continue to be exploited at the current rate, according to a report out this week… In a damning condemnation of Western society’s high consumption levels, it adds that the extra planets (the equivalent size of Earth) will be required by the year 2050 as existing resources are exhausted. The report, based on scientific data from across the world, reveals that more than a third of the natural world has been destroyed by humans over the past three decades.” October, 2010: “…our demand on natural resources has doubled since 1966 and we’re using the equivalent of 1.5 planets to support our activities. If we continue living beyond the Earth’s limits, by 2030 we’ll need the equivalent of two planets’ productive capacity to meet our annual demands.” Is it any surprise we would rather focus all of our energies on how much more/what more we need in order to be “sustainable” (an oxymoron if there ever was one), rather than focus on what we can cut out of our lives in an attempt to be sustainable … starting today. Not because it will save us, but simply because it is the right thing to do. The fact that we do not do so and will not do so reveals much about our western societies and ourselves… perhaps more than we can bear to look at. Is this critical? Consider the response by Administrator of NASA, Charles Bolden speaking at the Humans to Mars summit: “If this species is to survive indefinitely we need to become a multi-planet species. We need to go to Mars, and Mars is a stepping stone to other solar systems.” (Note that the quest to place greenhouses on and colonize Mars is well underway.)

A transition from our suicidal economic system to a system in which knowledge, dignity, courage and compassion serve as our shared foundation is paramount. We must start somewhere. Even if the beginning of such a transition is shared collectively in ideology alone, this would represent a true turning point toward a society grounded in humility and decency with purpose.

Until we do, we remain modern day slaves numbly intoxicated with 21^st century soma. Our actions speak louder than words, “likes” and clicks.

Illustration by Katharina Rot via social media. Attached were the words from a daughter to her father: “love this daddy” to which the father replied: “[Y]our girl will do this someday.”

The only way to stop an uncaged monster hurtling us towards oblivion faster than the speed of light is to starve it. This requires the participation of the masses – led by those at the margins. Together, we must starve the monster to the best of our ability, until it loses strength. At this point, when the system is weak and on its knees, in a valiant and united effort, we must do everything in our power to destroy it, shifting the existing power structures back to where they belong: with the people.

 

Good for people – bad for Wall Street.

 

 

+++++++++++++

 

Next: Part IX

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Counterpunch, Political Context, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can follow her on twitter @elleprovocateur]

 

EndNotes:

[1] Established in 2010, the World Climate Summit (WCS) worked with three categories of partners: Founding, Industry and Media Partners. “WCS is building the most comprehensive coalition of companies, investment, government, industry and media partners to come to the Summit during UNFCCC COP 16.” WCS founding partners are TIME, CNN International, Financial Times, Wall Street Journal Europe, Dow Jones, The Prince of Wales Corporate Leaders Group [a  TckTckTck partner that is no longer made public on the tcktcktck.org website], The Climate Group [a Rockefeller NGO], UN Global Compact, Bright Green, United Nations Environment Programme Finance Initiative (UNEP FI), Carbon Disclosure Project (CDP), The World Bank, The International Finance Corporation (IFC), the Club of Beijing, ICLEI – Local Governments for Sustainability, Sir Richard Branson’s Carbon War Room, and the support of the Mexican Government’s Trade and Investment Promotion Agency, ProMexico. The World Climate Summit held access to more than 60 industry associations, 100 chambers of commerce, 2,500 corporations, and more than 530 investors representing more than $64 trillion of assets under management.

[2] “Ceres’ investor and NGO partners are already channeling the Roadmap into concrete action, including dozens of face-to-face meetings with companies. Our recent UN climate summit brought together investors who manage $22 trillion, many of whom called on the U.S. and other countries to move quickly to reduce global carbon emissions.” (2009-2010 annual report)

[3] INCR brought together 450 investors representing $22 trillion at the United Nations for the fourth Investor Summit on Climate Risk in 2010 – a fifth Ceres-sponsored Investor Summit is coming to the U.N. in January 2012. (2010-2011 annual report)

[4] Particulates, not CO2, are perhaps the greatest contributor to the melting of the Arctic. Mark Jacobson, professor of civil and environmental engineering in Stanford’s Atmosphere and Energy Program, believes that soot is the primary cause of melting arctic ice, stating that “[C]ontrolling soot may be the only way to significantly slow Arctic warming over the next two decades.” In a study published in 2012 Jacobson led a team of scientists to calculate the monetary cost to reroute the flights around the Arctic circle. The study found rerouting would increase costs by approx. one hundred million dollars a year in higher fuel and operating costs (47 to 55 times less than the global warming costs to the U.S. alone which would occur without doing so). The result of rerouting would be the reduction of the jet fuel emissions of black carbon by approx. 83% in the Arctic Circle. This would not only delay the loss of the Arctic sea ice but also reduce warming worldwide on a global average by 2%. [Source]

“Air traffic is the biggest source of pollution in the Arctic. Ever since cross-polar flights became commonplace in the late 1990s, flights crossing the Arctic Circle have risen steadily, surpassing 50,000 in 2010. While cross-polar flights account for only a tiny percent of total global emissions from aviation, the standard cruising altitude for commercial planes in the Arctic is the stratosphere, an extremely stable layer of the atmosphere. Black carbon and other emissions get trapped in this layer and as a result remain in the atmosphere longer, causing far more damage than emissions from flights at lower latitudes, scientists say. The research team gathered emissions data from 40,399 cross-polar flights in 2006 and used computer simulations to compare what would happen over the next 22 years if those flights skirted the Arctic rather than following their current routes.” [2012 New York Times]

 

 

McKibben’s Divestment Tour – Brought to You by Wall Street [Part VII of an Investigative Report] [The Wolves of Wall Street]

The Art of Annihilation

December 18, 2014

Part seven of an investigative series by Cory Morningstar

Divestment Investigative Report Series [Further Reading]: Part I • Part II • Part III • Part IV • Part V • Part VI • Part VII • Part VIII • Part IX • Part X • Part XI • Part XII • Part XIII

 

 Image courtesy of Mark Gould

“Of all our studies, it is history that is best qualified to reward our research.” — Malcolm X

Prologue: A Coup d’État of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

1. the magnitude of our ecological crisis
2. the root causes of the planetary crisis, or
3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.

+++

 

Monetizing Natural Capital | Ecosystem Services

You may recognize Mindy Lubber’s name (President of 350.org partner, Ceres) from the Think Progress blog (excellent climate science source, funded in large part by Rockefeller) where she is referred to as “an expert on water scarcity” among the liberal left. Therefore, it should be of little surprise to anyone that a key focus of Ceres appears to be meticulously and cautiously preparing the ground for mass privatization (what Ceres refers to as “monetizing natural capital” or “ecosystem services”) of water in the United States (and beyond). [Restoring Flows, Financing the Next Generation of Water Systems, A Strategy for Coalition Building. Authors: Ceres and American Rovers, DOCUMENT]

“Unlike market development in Europe and Australia, the private sector has had a relatively small role in providing water infrastructure services in the United States. While some communities have entered into a variety of arrangements to ‘privatize’ their water services, there is a wide range of potential roles that private entities may play in the water market that fall short of being an outright full-service provider.” [Emphasis added]

 

Under “Needs and Opportunities” within the report: “Develop alternate model business plans for providers, including public, private and public:private partnerships.”

Preparing a populace – one that strongly opposes water privatization – for water privatization requires calculated language and schemes to keep the public at bay. Schemes that “fall short of being an outright full-service provider,” if outright privatization in its most pure form is not an option, are an imperative for “success.”

As president of Ceres, Lubber is well compensated for the task at hand with an annual salary from the Ceres non-profit of $193,025, with an additional $32,190 in “other compensation for the organization and other related organizations.” [Source: Form 990, 2012].

With Ceres receiving 60% of its revenues from foundation grants in the 2012 fiscal year ($5,233,360) with membership fees ($1,843,052) providing 22% of the revenues [2012 annual report] (conference fees, sponsorship, and individual family and “foundation family” account for the remainder to the tune of $8,316,636), the Ceres non-profit is in a position to pay flush salaries.

+++

The monetization of Earth’s remaining natural resources (or “natural capital,” the carefully applied term that acts as a patina masking the true intent) sounds as though it is far too vile of an idea to ever be accepted by society. Yet, the elite establishment – with the non-profit industrial complex as their pimps of pathological ideologies – have every intent of seeing the commodification of Earth’s remaining natural resources transform into capital, for complete corporate capture in the not-so-distant future.

Consider the behavioural change experiment that took place on September 21, 2014 (branded as “The People’s Climate March”).

The People’s Climate March in New York City was a mobilization campaign created by Avaaz and 350.org, with 350.org at the forefront. Perhaps never in history have we witnessed 300,000 to 400,000 citizens (whose rights and freedoms are being systematically dismantled every day by a corporate-state that liberal elites continue to prop up) joining hands with their oppressors – literally marching with their oppressors in the streets both knowingly and willingly. This must be considered a benchmark in history by those who study behavioural change – a feat perhaps unmatched since 1929 when Edward Bernays brilliantly transformed cigarettes into “freedom torches” as the symbol of emancipated women for the tobacco industry.

[Video (running time: 2:52). Excerpt from the movie “The War You Don’t See” by John Pilger. Bernays, a pioneer of modern propaganda, persuaded woman to embrace smoking as a symbol of women’s liberation.]

The Road to Riches | Monetization of Earth’s Remaining Natural Resources

The following excerpts are extracted from the article This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe published on Wrong Kind of Green (September 12, 2014). It serves as an introduction to the PR firm Purpose (Inc.) – as a glimpse into a behavioural change/economics think-tank.

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy.”

 

“Purpose was born out of some of the most successful experiments in mass digital participation. Our principals are co-founders of Avaaz, the world’s largest online political movement with more than nine million members operating in 14 languages, and the creators of Australia’s GetUp!, an internationally recognized social movement phenomenon with more members than all the country’s political parties combined….” [Source]

Avaaz and GetUp co-founders Jeremy Heimans (CEO) and David Madden are also founders of the New York consulting firm, Purpose Inc. Avaaz co-founder James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.

Image courtesy of Mark Gould

The expertise behind both Avaaz and Purpose is in behavioural change. Where the employment of behavioural change infused by Avaaz is on display, the double-breasted, for-profit Purpose, with its non-profit arm, sells their expertise to further the interest of hegemony and capital. Whether it be a glossy campaign to help facilitate yet another illegal “humanitarian intervention” led by the empire’s U.S. militarism (an oxymoron if there ever was one), or the creation of a new global “green” economy, Purpose is the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

 “We’ve been talking in a broader way about the future of consumer activism, of organizing people not as citizens but as consumers.” — Jeremy Heimans, when asked how he was going to use the $100,000 he received from the Ford Foundation

Purpose (with its co-founders), a favourite of high-finance websites such as The Economist and Forbes, sell their consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), the Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012 it raised $3m from investors. Ford Foundation, which has given Purpose’s non-profit arm a grant, “reckons it is shaping up to be ‘one of the blue-chip social organisations of the future.'” [Source] Purpose, like many other foundations such as Rockefeller (who initially incubated 1Sky, which merged with 350.org in 2011) also serves as an “incubator of social movements.” [Further reading on Purpose]

Make no mistake, the Yale (Avaaz co-founder and former U.S. Representative Tom Perriello) and Harvard graduates that comprise the Avaaz boys (many having been groomed by McKinsey and Company) are considered “the dream team” by the globe’s most powerful capitalists, including at the United Nations and the World Bank.

Heimans, the Avaaz front man of Purpose, is a darling of the high-finance corporate world. “In 2011, Jeremy received the Ford Foundation’s 75th anniversary Visionaries Award. The World Economic Forum at Davos has named him a Young Global Leader, and the World e-Government Forum has named Jeremy and Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.” [Source]

Heimans, like his co-founders at Avaaz, has close relationships with those at the helm of the push toward the illusory green economy, including Kumi Naidoo of Greenpeace and Richard Branson, who has founded the B Team, of which Heimans serves as a “team member.” [Further reading on the B Team can be found in an upcoming segment of this investigative report.] Note that Avaaz and 350.org were the first two NGOs signed on to the 2009 Havas Advertising campaign TckTckTck. TckTckTck succeeded in successfully undermining the radical emissions reductions required, put forward by the State of Bolivia and the G77 at COP15. More recently Avaaz, 350.org and Greenpeace joined hands to form the NGO SumOfUs. [Further reading: SumOfUs are Corporate Whores | Some Of Us Are Not]

Like so many other left “progressives” jumping on board the “socially responsible investment” industry, Heimans is no exception, serving on the advisory board of Leap Frog Investments. [Source] On September 29, 2012 a media release announced “The Vital Few” – a new social media platform for The Asset Owners Disclosure Project, an online forum to link individuals who are concerned about their pension fund investments directed towards the fossil fuel industry. The release included statements from both Kelly Rigg (TckTckTck) and Heimans. “Supported by the head of the global trade union movement and other key civil society groups the platform, called ‘The Vital Few’ will allow pension fund members to drive transparency and accountability in a $60 trillion industry that has become the largest pool of investment capital in the world…. The Vital Few initiative, by starting with the issue of climate risk, is a milestone in helping restore genuine ownership to capitalism.”

The Strategy of “Changing Everything”

In the video published on November 21, 2012, filmed during a lecture on Purpose’s innovative model of “movement entrepreneurship,” Heimans discloses that the “demand for the green economy is in a rut.” He states:

“…how else could movement building and mass participation help transform society? And that’s what we’re working on at Purpose. We’re thinking at Purpose not just how you build political movements but now what are some of the insights from that, that can be used to do things like scale demand for the green economy? Right? Demand for the green economy is in a rut. There isn’t large-scale demand it. What if we tried to build a movement around that and organize people in a systematic way….”

In this Tedx talk (published September 7, 2012) the goal, and the campaign to achieve the goal, are made clear: kill “green” marketing (including the key term “green economy”) in order to push forward the green economy – without saying as much.

Heimans states:

 “…Well, the results of our research really have two main conclusions I want to share with you today, and the first is a little startling and it may create a little bit of a disequilibrium… and that is that I think we need to kill the language and imagery and green in order to have any real shot at scaling sustainable consumption. Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

Hence – you have the new terminology agreed upon and already being employed by both the foundations and the non-profit-industrial complex: The “new economy.”

Heimans continues:

“So they like the idea of green, it’s kind of a value they are happy to cloak themselves in, you know it’s a brand value, but the reality is market share just isn’t there because as soon as it’s even slightly difficult they’re out the door. So what do we do? So here’s some things that I think we can do that might up-end this situation and as I said, it does require starting with killing green as a friend. We can’t lead with green, because most of the green products that are out there start by knocking on the front door and hitting you on the head and saying, you know, ‘We’re green, do the right thing.’ We need a radically different approach to the way we introduce this issue to consumers. We need to put green aside.”

Heimans summarizes the methodology.

“… the answer we think is to get behind the businesses that are at this intersection of mass participation where you can get lots of people in a network, you can grow market share very quickly of the new forms of businesses that are green, but don’t knock on the door and announce themselves as green. If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger, we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”

As an example of Purpose’s work to build acquiescence and a normalization of the green new economy, we can look at Purpose’s work for Audi. The task at hand is how to take the human right of access to clean water and turn it into a commodity market that a public will embrace: “[Purpose Inc.] helps them to build mass movements to support their favourite causes. Audi, for example, wants to design and promote machines to dispense clean water in India, a market where it hopes to burnish its car brand.” Media is utilized to present the water ATM as an affordable benefit for the disenfranchised, underprivileged and poor: “The perception that rural people won’t pay for quality services is wrong, says Shah. ‘They want to be part of modern society. After a water ATM is set up, 15-20% of the people immediately start buying water. They like to claim “we have a water ATM.”‘” The idea of clean fresh water for all, as a human right rather than an “affordable” commodity, will quickly disappear as fast as the drinking fountains one used to find in our communities not that long ago. (One may wish to note that today, we find corporations writing many of their own articles for media, who in turn present them as journalism. Round and round we go.)

“Purpose also hopes to develop a business promoting ‘new economy’ products such as solar energy. It will recommend to its members that they buy solar power from such-and-such a provider. In return, it will charge a referral fee.” — The Economist, The business of campaigning, Profit with Purpose, January 26, 2013

We can assume this business model will be employed across the board. Purpose tells the story that entices the purchase, Purpose mobilizes the movements building on the foundation of the story, and Purpose receives their referral fee in the mail.

+++Further reading on behavioural change: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

Ignoring the Obvious – The Only Number that Matters Has Always Been Zero

Ceres: “60-90% reduction in GHG emissions from 1990 levels is needed by 2050 to avoid worst case scenarios for global warming” [Source: CERES 2007-2008 Annual Report]

 

Ceres: “Companies will reduce GHG emissions by 25% from their 2005 baseline by 2020, by improving energy efficiency of operations by at least 50%, reducing electricity demand by at least 15% and obtaining at least 30% of energy from renewable sources.… The Ceres Roadmap expectations are aligned with the scientific targets recommended by the Intergovernmental Panel on Climate Change (IPCC) that call for the U.S. to achieve reductions of 80 percent below 1990 baseline levels by 2050. —The Ceres Roadmap for Sustainability current webpage [Source]

 

Reality: “There must be radical reductions of emissions starting from now. In our view, by 2017 we should cut, developed countries must cut by 52%, 65% by 2020, 80% by 2030, well above 100 [percent] by 2050. And this is very important because the more you defer action the more you condemn millions of people to immeasurable suffering. So the idea that you start from 4% today and you achieve 80 or 50 in 2050 simply means that you do not care about the lives of those who will be devastated in this period, until you pick up the pace.” — Lumumba Di-Aping, chief negotiator of the G77, COP15, Source

On May 9, 2013, concentrations of the greenhouse gas carbon dioxide in the global atmosphere exceeded 400 parts per million (ppm) for the first time in human history, the highest since the Pliocene. (The daily average for May 9, 2013 was 400.03 ppm)

It is slightly ironic that 350.org succeeded so brilliantly in the complete pacification of a global civil society by promoting 350 ppm as a “safe operating limit for humanity.” Thus, the message so skillfully projected/orchestrated in tandem with media, that global citizens were not/are not in any immediate danger, provided the means to further destroy our shared environment in order to allow the very economic structure systemically destroying all life on Earth to continue unabashed. The message that can be summarized as “continue as you were” was (and continues to be) in stark contrast to the message laid out to humanity in 1988.

At the Changing Atmosphere conference in 1988, in Toronto, Canada, scientists, politicians and non-governmental organizations (NGOs) acknowledged the following:

“The stabilizing of the atmospheric concentrations of CO2 is an imperative goal. It is currently estimated to require reductions of more than 50 per cent from present [*1988] emission levels. Energy research and development budgets must be massively directed to energy options which would eliminate or greatly reduce CO2 emissions and to studies undertaken to further refine the target reductions.” [*In 1988 the average CO2 atmospheric concentration was 351.56 ppm.]

They warned that:

“Humanity is conducting an unintended, uncontrolled, globally pervasive experiment, whose ultimate consequences are second only to global nuclear war.”

Yet the non-profit industrial complex (in which both 350.org and its partner Ceres play leading roles) would have us believe that 25 years (over a quarter of a century) later, with atmospheric carbon emissions having exceeded 400 ppm, with planetary boundaries being surpassed, irreversible feedbacks having been set into motion, disappearing Arctic sea ice, ocean acidification, mass species eradication/extinctions, and hundreds of thousands of climate-related deaths each and every passing year, we can still afford to keep burning fossil fuels under the guise of “clean” energy and so-called carbon “budgets.”

“350 ppm is a death sentence.… The safe level of CO2 for SIDS (Small Island Developing States) is around 260 parts per million.… CO2 buildup must be reversed, not allowed to increase or even be stabilized at 350 ppm, which would amount to a death sentence for coral reefs, small island developing states, and billions of people living along low lying coastlines.” — Scientific & Technical Briefing to the Association of Small Island States (AOSIS), United Nations Climate Change Conference Copenhagen, Denmark, December 7-18, 2009 [1]

The NPIC Stop the KXL (Keystone XL pipeline extension) campaign qualifies as a brilliant and strategic, albeit suicidal, Trojan horse. Simultaneously, the campaign led by 350.org paved the way for our collective denialism to be embraced and embellished. For the past five years this multi-million-dollar campaign was relentless in the quest to ensure it was perceived as the key most important struggle in our climate struggle. Who can forget James Hansen referring to the KXL project as “the fuse to the largest carbon bomb on the planet” and “game over” for the climate? All while dialogue on consumption/growth fetish, industrialized capitalism, militarism, Fukushima/nuclear, transition to a plant-based diet, rapidly destabilizing methane hydrates (literal carbon bombs) and Warren Buffett’s newfound rail dynasty now transporting the same tar sands oil via bomb trains, was nowhere to be found. The focus on a single pipeline granted the American populace full permission to ignore the urgent need to connect the dots, as the window for any possible climate mitigation finally closed. Keep the economy growing was the underlying message. The chosen discourse, that of 350 ppm as our global target (the maximum / uppermost limit) was and remains an excellent way to avoid facing the fact that only by achieving virtual zero carbon emissions can the planet even begin to cool (cooling that would not even begin for centuries, if not thousands of years, after zero was achieved). Not to worry, once atmospheric CO2 reaches unfathomable numbers and the “target” of 350 ppm begins to sound ridiculous, 350.org et al will simply move on to the 400.org campaign. It’s already established and waiting in the virtual wings. [http://400.350.org/]

Above screenshot: 400.org campaign. It’s already established and waiting in the virtual wings. [http://400.350.org/]

Chalk up the bizarre fact that there appears to be no anger by the public whatsoever in response to this highly-financed recklessness and disregard for life. This is no doubt due to a lifetime of obedience, passivity, subservience and indoctrination – much of it hammered home, drilled into the ever more vacant minds, by the non-profit industrial complex itself. That being said, people will get mad as hell when the grocery store shelves go empty. Of course, that will be far too late.

“Even more disturbing is new research from Ballantyne, Axford et al. which says that during the Pliocene epoch, when CO2 levels were ~400 ppm, Arctic surface temperatures were 15-20°C warmer than today’s surface temperatures. They suggest that much of the surface warming likely was due to ice-free conditions in the Arctic.” [Source] Today, the Arctic sea ice is declining at an unprecedented speed. “Very soon we may experience the iconic moment when, one day in the summer, we look at satellite images and see no sea-ice coverage in the Arctic, just open water” (McKie, 2012).

+++

To clarify, only by achieving virtual zero carbon emissions can the planet even begin to cool. [“In fact, only in the case of essentially complete elimination of emissions can the atmospheric concentration of CO2 ultimately be stabilised at a constant level.” [http://www.ipcc.ch/publications_and_data/ar4/wg1/en/faq-10-3.html]

The concept of the “carbon budget” (legitimized by the Carbon Tracker et al reports, Bill McKibben (350.org) and the liberal left at large) is nothing more than a crafted mechanism that serves the reckless illusion that global society can continue to “safely burn” fossil fuels for many more decades. Ignore the fact that a “release of up to 50 Gt of predicted amount of hydrate storage [is] highly possible for abrupt release at any time”. [N. Shakhova, I. Semiletov, A. Salyuk, D. Kosmach, 2008] No, the mounting climate emergency is not today. Rather, it’s only a problem that we can put off dealing with until 30 years from now. (The so-called carbon budget will be discussed further in this report).

Apathy is slowly consuming the last vestiges of our humanity – we are slowly drowning in a sea of indifference.

Today, more than 25 years after the Changing Atmosphere conference in 1988, CO2 emissions have reached an all-time high. As corporate profits and corporate power have soared – so have emissions. The global community must acknowledge that the industrialized capitalist economic system cannot ensure our survival – it can only ensure our certain demise.

Ignoring the Fact that the Oligarchs Finance the “Movements”

The following excerpts [Further reading: Keystone XL: The Art of NGO Discourse – Part 1V | Buffett Acquires the Non-Profit Industrial Complex] serve as an example of how the oligarchs fund the movements.

During the last four years, Americans have been coerced into focusing on a single, symbolic campaign to Stop the Keystone XL Pipeline. This campaign was funded in large part by the Tides Foundation, which distributes the funds (from other foundations) to qualifying NGOs and groups. The number one funder of the Tides Foundation leading up to and during this time period was none other than the NoVo Foundation, founded on monies provided by Warren Buffett. [“NoVo was created in 2006 after Warren Buffett pledged to donate 350,000 shares of Berkshire Hathaway Inc. stock to the foundation.”] It is maintained by Warren Buffett’s son, Peter Buffett (co-chair) and partner Jennifer Buffett (president and co-chair).

“Anonymity is very important to most of the people we work with.” — Drummond Pike, Founder of Tides

Drummond Pike founded Tides Foundation in 1976 [2]; the Tides Center in 1996 [3], the Advocacy Fund in 1994, Groundspring.org in 1999; Tides Inc. in 2003 [4], Tides Shared Spaces/Tides Two Rivers Foundation in 2004; and the Tides Network in 2006. [5]

By 2010, the combined cash flow of Tides regularly exceeded $200 million per year. Pike served as Chief Executive Officer of all Tides organizations until November 2010. [Source] Pike received an annual base compensation of $240,000 (2010) according to the 2010 Tides Foundation 990.

More recently, Pike was named a Principal with Equilibrium Capital (a private equity impact investing firm based in Portland – the very kind promoted by 350.org’s divestment campaign. (“Distribution and Sales: We raise and scale institutional-quality capital”) According to Tides, Pike is also volunteering time with Paladin Partners, LLC. Paladin Partners provides financial plans, consulting services, and investment services.

Pike currently serves on the Board of Directors of Working Assets, which he co-founded with Michael Kieschnick and Laura Scher. CREDO Mobile is a division of Working Assets. Prior to co-founding Credo Mobile (formerly known as Working Assets Wireless), Kieschnick served at the U.S. Environmental Protection Agency. Kieschnick also served as an economic advisor to Gov. Jerry Brown of California (1980–1982), and helped create several “socially responsible” investment (SRI) funds [Wikipedia], again, the same SRI funds promoted by the 350.org divestment campaign.

Photo: REVEL 2011 Awardee Naomi Klein with Michael Kieschnick. Michael Kieschnick is a co-founder (with Drummond Pike of Tides) and president of Credo Mobile. Image: Rainforest Action Network via Flickr. Rainforest Action Network’s ultra white and ultra elite annual benefit REVEL event. [6]

The Tides Foundation could be described as a priceless, magical, money-funneling machine of epic proportion for the oligarchs. It receives money from donors and then distributes these funds to the recipients of their choice. In this way, donors can strategically fund specific campaigns or specific organizations without ever disclosing their identities. These transactions are called “Anonymous Donor Advised Funds” or simply “Donor Advised Funds.” (Many such transactions are documented in the information that follows. The NoVo Foundation grants to Tides – both Tides Foundation and the Tides Center).

The Tides Foundation focuses on fundraising and grant-making, while the Tides Center operates as a fiscal sponsor (“to promote and support emerging social change and educational programs”), enticing novice NGOs with the shelter of Tides’ own charitable tax-exempt status, and other desirable/coveted benefits.

The far-right website, Activist Cash, is perceptive in their following observation:

“Tides does two things better than any other foundation or charity in the U.S. today: it routinely obscures the sources of its tax-exempt millions, and makes it difficult (if not impossible) to discern how the funds are actually being used…. In practice, ‘Tides’ behaves less like a philanthropy than a money-laundering enterprise… taking money from other foundations and spending it as the donor requires. Called donor-advised giving, this pass-through funding vehicle provides public-relations insulation for the money’s original donors. By using Tides to funnel its capital, a large public charity can indirectly fund a project with which it would prefer not to be directly identified in public…. In many cases, even the eventual recipient of the funding has no idea how Tides got it in the first place.

This fits the Buffett to NoVo to Tides to 350.org et al transactions – to a T.

As the following information will demonstrate, money (in the form of Warren Buffett’s Berkshire Hathaway stock) was funnelled from Warren Buffett, to the Buffett family’s NoVo Foundation, to Tides, and finally to selected NGOs who led the Stop the Keystone XL campaign, which played a key role in Warren Buffett achieving his 21^st century rail empire, thus brilliantly demonstrating the need for covert funding of highly financed “movements.”

Of course, these are not real movements but merely highly financed campaigns presented as “grassroots” movements. The sources of the funding (the wealthy elite, corporations, unions, other foundations, etc.) are “giving” the funds for specific reasons, campaigns and purposes – as the Buffett-NoVo-Tides transaction so clearly demonstrates. Thus, philanthropy should not be considered unbridled generosity, rather it should be considered strategic, long-term investment and tax evasion under the cloak of good will. Further, without an insider and/or documents, it’s almost impossible to follow the money, which is exactly why foundations are so imperative to the oligarchs that finance them to the tune of billions of dollars every year.

In 2010, the Keystone XL pipeline was pushed to the forefront by the non-profit industrial complex, in tandem with both mainstream and so-called progressive media, to become the main focus of the anti-tar sands campaign and indeed, the climate movement as a whole. While it deliberately and strategically captured the full attention of the populace, billionaire Warren Buffett, financial advisor to Barrack Obama, quietly built his 21^st century rail dynasty and started shipping tar sands oil by rail with absolutely no dissent or interference. All eyes were on one single pipeline, which was, for the most part, already built.

In keeping with reality, perhaps it is necessary to outline the fact that Tides, recipient of millions of dollars (approximately $26 million since 2004) via the Buffett family’s NoVo Foundation, in turn, also channels hundreds of thousands of dollars into Ceres, with grants spiking up to and during the peak years of the Keystone XL campaign (years 2009, 1010 and 2011). (As disclosed previously, in 2010, Tides granted $150,000 to Ceres, with $100,000 of these funds specifically earmarked for a “tar sands campaign.” [Tides 990, 2010] As well, in 2008 Ceres received $50,000 from Wallace Global, also designated for a tar sands campaign.) [TIDES FUNDS TO CERES (LIST OF GRANTEES): 2011, $120,000 | 2010, $150,000 | 2009, $100,000 | 2006, $17,500 | 2004, $25,000.00]

It is of interest to note that Suzanne Nossel, former Executive Director of Amnesty International USA and trusted instrument of American hegemony, serves on Tides Board of Directors. On October 1, 2012, in the article “Amnesty Coup,” author Jay Taber writes: “As an experienced advocate for neoliberal coercion to achieve American hegemony, she has taken an aggressive pro-war stance over the last decade, including the US invasion of Iraq and the NATO bombing of Libya.”

All while:

“Gary D. Schwartz joins NoVo after fifteen years of service at Tides. He was the founder of the Tides’ New York office and served in many different capacities during his tenure there including Interim CEO before departing in 2014.” [Source]

The interlocking directorate contagion continues to thrive in the non-profit industrial complex.

 

Next: Part VIII

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Counterpunch, Political Context, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can follow her on twitter @elleprovocateur]

 

McKibben’s Divestment Tour – Brought to You by Wall Street [Part VI of an Investigative Report] [A Glimpse of Truth in a Sea of Liars]

The Art of Annihilation

September 9, 2014

Part six of an investigative series by Cory Morningstar

Divestment Investigative Report Series [Further Reading]: Part I • Part II • Part III • Part IV • Part V • Part VI • Part VII • Part VIII • Part IX • Part X • Part XI • Part XII • Part XIII

 

“Of all our studies, it is history that is best qualified to reward our research.” — Malcolm X

 

Prologue: A Coup d’état of Nature – Led by the Non-Profit Industrial Complex

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

1. the magnitude of our ecological crisis
2. the root causes of the planetary crisis, or
3. the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.

+++

 

Revolving Doors | Interlocking Directorate

Prior to her role of Ceres President, Mindy Lubber held various high level positions in government, financial services and the not-for-profit sector. In 1995 Lubber worked for the U.S. Environmental Protection Agency (EPA) as a senior policy advisor. In 2000 Lubber was named regional administrator under President Bill Clinton. Lubber was the founder, president and CEO of Green Century Capital Management and served as president of the National Environmental Law Center.

The Ceres well-oiled revolving doors glide seamlessly and effortlessly. Green “progressives” who share the Ceres climbing ladder include Betsy Taylor of 1Sky/350.org, Nina Berger of 350.org and many more on the Ceres Board of Directors (as discussed prior, within this report).

Betsy Taylor (Ceres Board Member 2002-2009) is president of Breakthrough Strategies and Solutions. Taylor was a key player in the creation of Rockefeller’s incubator project, 1Sky, which officially merged with 350.org in 2011. Taylor continues to serve on the Board of Directors of 1Sky/350.org. As president of the Center for a New American Dream from 2002-2007, Taylor was present on the Ceres board of directors from 2002-2009, serving as chair in 2005 and 2006.

Nina Birger (Ceres Associate, Foundations, Development) interned with 350.org Massachusetts. Birger joined Ceres in 2012 as an Associate in Development. Somewhat ironically, in this role, Birger writes foundation reports and proposals, manages grants, and oversees foundation relationships.

The Earth Day Network global advisory committee is an excellent example of how America’s disturbing preoccupation and obsession with celebrity worship can easily cloud and make irrelevant what constitutes legitimate environmentalism. This particular global advisory committee includes individuals such as Bill McKibben, Ceres Mindy Lubber, Shaquille O’Neal, Leonardo DiCaprio, Martin Scorsese and many other US-manufactured and falsely glorified “celebrities.”

The professional “activists” are mostly all one big clique going back decades. For example, Taylor was doling out foundation funding decades ago. Obedient foot soldiers like Taylor rise to a level where they both receive funding and distribute it. They are the “strategists” trusted by funders to chart a course, to spend money and to anoint others to receive it. As a second example, McKibben has long had a deep friendship and camaraderie with Harriet Barlow, who doles out money for Adam Hochschild (HKH Foundation) and has done so for the last four decades. HKH Foundation grants funds to 1Sky/350.org. As a third example, Donald K. Ross started the PIRGs for Ralph Nader. Since the 1960’s, Nader has fought harder for consumer advocacy/protection than perhaps any other single person in America. Today, Ross has his own businesses in PR and online organizing. He was the chair of Greenpeace when the organization was under the direction of John Passacantando. During this time, Ross distributed many, many millions in Rockefeller money, etc.

One can best describe the liberal funding and professional activist circles as interlocking social and business circles. Those found within this circuit go back decades, working together in a myriad of ways. It’s very similar to a country club. The concept is known as an interlocking directorate, defined as the linkages among corporations created by individuals who sit on two or more corporate boards.

Obama Throws McKibben a Bone for Good Behaviour & Obedience

Christopher Gregory/The New York Times

On July 8, 2013, the New York Times published an article titled Old Tactic in New Climate Campaign. The article centred on a lecture by President Obama who had spoken about climate change at Georgetown University on June 25, 2013. Within this advertisement article, the New York Time’s intent of highlighting the divestment campaign is no more subtle than a Marlboro cigarette ad promoting the commodified essence of cool. The portrayal of Obama as a noble president and leader delivering “crypto-radical” covert messages is beyond nauseating:

“It was a single word tucked into a presidential speech. It went by so fast that most Americans probably never heard it, much less took the time to wonder what it meant. But to certain young ears, the word had the shock value of a rifle shot. The reference occurred late in President Obama‘s climate speech at Georgetown University two weeks ago, in the middle of this peroration: “Convince those in power to reduce our carbon pollution. Push your own communities to adopt smarter practices. Invest. Divest. Remind folks there’s no contradiction between a sound environment and strong economic growth.” That injunction to “divest” was, pretty clearly, a signal to the thousands of college students who have been manning the barricades for nearly a year now, urging their colleges to rid their endowments of stock in fossil-fuel companies as a way of forcing climate change higher on the national political agenda.

“‘The president of the United States knows we exist, and he likes what we’re doing,’ Marissa Solomon of the University of Michigan wrote soon after. Other students recounted leaping to their feet or nearly falling off their chairs when the president uttered the word. Chris Hayes, the host of a program on MSNBC who is young enough and smart enough to have caught the reference instantly, said on Twitter that “‘invest, divest’ is the most crypto-radical line the president has ever uttered.”

“Maybe it should come as no great surprise, though. Divestment as a tactic for social change holds a fond place in Barack Obama’s memory. Mr. Obama’s first foray into politics, as a student at Occidental College in the early 1980s, was in support of demands that the trustees divest from the stocks of companies doing business in South Africa under apartheid. In what he later called a piece of street theater, he was dragged off stage by two white students dressed up as oppressive Afrikaners. (He transferred to Columbia in 1981.) The White House is not elaborating on what the president meant at Georgetown by “divest,” but the smoke signals seem to suggest that he sees direct parallels between the movement of the 1980s and the one today…. Indeed, one way to read Mr. Obama’s speech is as a plea for help. He knows that if he is to get serious climate policies on the books before his term ends in 2017, he needs a mass political movement pushing for stronger action. No broad movement has materialized in the United States; 350.org and its student activists are the closest thing so far, which may be why Mr. Obama gazes fondly in their direction.”

Money simply can’t buy this type of false advertising and false hope that preys upon and manipulates the naïve. It is critical to understand that the divestment campaign is not a grassroots campaign. Rather, it is a choice vehicle to usher in and make palatable the illusory green economy (now being marketed/branded as the “new economy”), at a global scale: designed by Wall Street, made in the USA.

Illusory Green Economy = Guilt Free Consumerism

Over and over again we can observe Ceres member organizations and Ceres Board of Directors members working together in united cohesiveness to “normalize” and promote the illusory green economy with “progressive” media echoing the repetitive messaging through the chambers. Consider the following:

“Consider this post a love letter of sorts. Last week I was at the Ceres conference where environmentalists, investors and corporations meet to discuss ways to work together to protect the environment…But before all that, back to my new love … Step It Up 2007 which was all the talk at Ceres.” — May 4, 2007

“Credit Card Charges Include Carbon Offset ‘Reward’ For $1,000 Spent, About 1 Ton of Carbon…Brighter Planet touts its environmental credibility. Its advisory board includes Mindy Lubber, president of Ceres; Bill McKibben, prominent environmental author and activist; and Gus Speth, dean of the Yale Forestry School and co-founder of the World Resources Institute and the National Resources Defense Council.” — Nov 29, 2007 [Note that all the aforementioned orgs are represented on Ceres Board of Directors with both McKibben and Speth affiliated with 350.org (founder of 350.org and US advisory council respectively).]

 

“British news website BusinessGreen reports the group, which includes high profile campaigners such as 350.org’s Bill McKibben, Mindy Lubber of sustainable investment group Ceres, and Friends of the Earth’s Erich Pica, praises Mr Obama’s assertion during the election campaign that ‘climate change is not a hoax.'” – Jan 9, 2013 [Note that Friends of the Earth has also been a key org. and are represented on Ceres Board of Directors]

Round and round we go. On the “Distinguished Advisory Board” of the Better Future Project, we can again find both McKibben and Massie with other “prestigious progressives” such as Junko Yoda, Managing Director, Shellingford Ltd.; former Asia Regional Treasurer, Deutsche Bank; former Vice President, Goldman Sachs.

Ceres “Principles”

“Corporate social responsibility remains businessmen’s preferred response to threats to corporate power.” — Neil Mitchell, The Generous Corporation: A Political Analysis of Economic Power (Yale University Press, 1989), pp.143-4

Ceres created a high-gloss veneer of legitimacy by creating “principles” to establish a said environmental ethic with criteria by which investors and others can assess the environmental performance of corporations. Corporations that endorse the Ceres principles pledge to go voluntarily beyond existing legislation. The small print, that the general populace is not meant to read, is as follows:

“The terms may and might in Principles one and eight are not meant to encompass every imaginable consequence, no matter how remote. Rather, these Principles obligate endorsers to behave as prudent persons who are not governed by conflicting interests and who possess a strong commitment to environmental excellence and to human health and safety. These Principles are not intended to create new legal liabilities, expand existing rights or obligations, waive legal defenses, or otherwise affect the legal position of any endorsing company, and are not intended to be used against an endorser in any legal proceeding for any purpose.”

Yet, in reality, the endorsers are “governed by conflicting interests” and any set of principles, no matter how much better, moral or safer they allow us to feel, will not make this fact any less so.

The “Ceres Principles” are comprised of the following: 1) PROTECTION OF THE BIOSPHERE, 2) SUSTAINABLE USE OF NATURAL RESOURCES, 3) REDUCTION AND DISPOSAL OF WASTES, 4) ENERGY CONSERVATION, 5) RISK REDUCTION, 6) SAFE PRODUCTS AND SERVICES, 7) ENVIRONMENTAL RESTORATION, 8) INFORMING THE PUBLIC, 9) MANAGEMENT COMMITMENT and 10) AUDITS AND REPORTS. [1]

Twenty-six Years Later: How to Measure the “Success” of the Valdez/Ceres Principles

 

Above graphs: Monthly mean atmospheric carbon dioxide at Mauna Loa Observatory, Hawaii [2] The red line represents the summer (lower, because all the greenery of the Northern Hemisphere’s summer takes up/absorbs so much CO2) and winter (higher, because the leaves are gone in the NH’s winter) CO2 levels. The black line represents the mean between the two. Note that even in such a short timeframe, one can observe the trend of exponential growth in CO2 concentrations (note: not emissions).

It is a bitter irony that the year 1987 would be the last time industrial civilization witnessed CO2 concentrations below 350 ppm (at Mauna Loa Observatory). The irony arises from the fact that Ceres was founded in 1989. Only in a world gone mad could an organization continue to boast success, voluntarily led by the world’s most powerful and destructive corporations, while simultaneously, emissions have been increasing faster than ever witnessed before. The fact is, the more “successful” Ceres has become, the more emissions and concentrations have continued to soar.

Global emissions have skyrocketed to an increase of approximately 40% since 1992. The BP oil spill has decimated the Gulf of Mexico. The Fukushima disaster (of which the media black-out continues) has contaminated the oceans with radiation. One could spend years citing incidents and facts that tell us unequivocally that these “principles,” launched 24 years ago, have not done a damn thing to protect Earth or life. As we sit on the precipice of complete ecological collapse and the probable eradication of our species, one can safely say in no uncertain terms that these principles have been an unprecedented EPIC FAIL. The “promise” to reduce, and where possible, eliminate the use, manufacture or sale of products and services that cause environmental damage or health or safety hazards and promised disclosure of “potential environmental, health or safety hazards posed by our operations” is enough to make one put a gun to their own temple.

The only area where “success” has been achieved is in risk reduction – risk reduction for the corporation, that is. Exemption of liability is expanding for the corporate model with the pharmaceutical industry leading the way. In stark contrast, the environmental, health and safety risks to communities and the families within them have never been greater. The corporatocracy ensures that the corporation, defined by law as a legal person, is fully protected, as the living and breathing citizen and all other life forms/living systems are further exploited and decimated. All the “sustainability” reporting in the world will not make this fact any less so.

In the 1992 William & Mary Environmental Law and Policy Review, Why Corporations Should Adopt the Valdez Principles, the many corporate advantages are outlined with refreshing clarity:

“There are four main advantages to a corporation that agrees to adopt the Valdez Principles. First is the positive publicity that substantially could help a corporation’s image in the eyes of its shareholders and consumers in this age of ‘green consumerism.’

 

“Second, corporations will experience reduced costs associated with waste hauling fees, coupled with potential revenues generated by recycling in accordance with the Principles.

 

“Third, corporations that voluntarily strengthen their environmental standards may avoid financially devastating environmental disasters.

 

“The fourth advantage to corporations adopting the Valdez Principles is favorable investment in that corporation by CERES members.

 

“Another factor that may encourage corporations to sign on to the Valdez Principles is the political, economic and media clout of the sponsor. Among CERES members are some of the country’s most influential environmental groups such as the National Wildlife Federation, the Sierra Club, and the National Audubon Society, which collectively claim ten million members. [Emphasis added]

 

“Potential lost profits from boycotts, possible loss of investment money, and the public relations nightmare of dealing with negative publicity generated by CERES are problems that a company could avoid by voluntarily signing on to the Valdez Principles.

 

“Consumers often use the projected environmental image of a company to make decisions on what products to buy. This is the concept of ‘green consumerism.’ While some downplay this phenomenon as merely an attempt by the marketing industry to use a novel approach to sell the same products found on store shelves for years, a recent survey discovered that a large majority of consumers polled would be willing to pay more for products they viewed as environmentally responsible.”

As an example of how these principles created a discourse that allowed corporations to continue to “sustainably” plunder and “ethically” exploit, under a luminous green patina, we need to look no further than the second advantage as outlined above: “corporations will experience reduced costs associated with waste hauling fees, coupled with potential revenues generated by recycling in accordance with the Principles.” It is not by accident that for decades the global citizenry, with a focus on children via the standard educational curriculum, has focused on the “three R’s.” We all know them by heart: Reduce, Reuse, Recycle. The obvious word, which one can safely assume was purposely excluded, was/is “Rethink.”

The fact is, to nourish critical thinking in our youth would be to severely jeopardize today’s corporate capture in the future. Conditioned to accept a status quo “solution” like recycling, almost everyone has neglected to critically examine the root cause – which is the production of the waste in the first place. Not spoken of are real solutions such as cradle to cradle life cycle analysis and zero waste/zero emissions (ZERI) concept principles, coupled with legislation, principled and radical conservation, and ethical intelligence that would demand that we achieve zero waste. Rather, we are told to recycle. If we comply, we are as celebrated eco-citizens. Yet, even if 100% of all private households in the US recycled 100% of their solid waste, this would add up to a mere 1% of all the solid waste produced in the US. [3]

It is worth repeating this last fact: Even if 100% of all private households in the US recycled 100% of their solid waste, this would add up to only 1% of all the solid waste produced in the US. This is what happens when you have the world’s largest waste management system (Waste Management, Inc) financing and partnering with big greens, such as big oil’s WWF (which was founded by Shell and Rockefeller), and with organizations (and benefactors of the profit from waste) such as Ceres to highlight such societal failure as “success.” Of course, only if we evolve to a level of enlightenment where we are able to separate our wants from our needs while flat out rejecting consumerism and all forms of industrialized capitalism, even meticulously critiqued production will fail us.

The “Ceres 20•20” is the nonprofit vision for achieving a sustainable global economy by 2020. The plan has four key pillars: honest accounting, higher standards, scalable solutions and new policies. To suggest these voluntary pleasantries could possibly achieve a “sustainable global economy” by 2020 as the Earth continues to cross planetary tipping points is beyond delusional. It is madness.

Lumumba Di-Aping, the Sudanese chief negotiator of the G77, represented a glimpse of truth in a sea of liars when he stated the following at COP15: “… and I will say this to our colleagues from Western civil society – you have definitely sided with a small group of industrialists and their representatives and your representative branches. Nothing more than that. You have become an instrument of your governments…. Many of you equally, and I will say this, and I would have never thought that one day I will accuse a civil society of such a thing. Dividing the G77, or helping divide the G77, is simply something that should be left to the CIAs, the KGBs and the rest [not the NGOs].” [Further reading: The Most Important COP Briefing That No One Ever Heard | Truth, Lies, Racism & Omnicide]

Whitism

Pension funds benefit only a tiny minority of the world’s people. Consider that Canada’s first Old Age Pensions Act was not passed until 1927. Now consider that 90% of the world is excluded from old age pension schemes. Coverage and effectiveness of existing social protection schemes for retirement, invalidity and death in Africa – the richest continent in terms of natural resources – is weak in general, with few exceptions, due to imperialism and colonialism, which continue to destroy Africa and her people to this day.

But rather than dismantle the systems that keep such disparities and horrific conflicts intact, we instead ask our youth to focus on ensuring we keep the wealth in the hands of the few at the expense of others, many who live unbearably. Now consider on top of these gross injustices and inequalities the fact that this same minority (those who own the investments and pension funds) are the very ones creating the climate crisis. How many 350.org supporters understand that 50% of emissions come from 1% of the world’s population? [Source: page 77, Kevin Anderson, Tyndall Centre for Climate Change Research)]

One could legitimately argue that with over 7 billion people on the planet, only this 1-25% of global populace has the capacity to slow down global warming – as they are the very ones creating it. This is true. And yet a critical distinction must be made: to simply move money from direct ownership of fossil fuel investments over to a “green” Wall Street portfolio is to essentially do nothing. It’s merely another empty gesture to be glorified by media in tandem with the non-profit industrial complex. One that can easily be compared to the false solution of offsets – essentially little more than a green-sanctioned licence to continue polluting and destroying ecosystems, while simultaneously exploiting the world’s most vulnerable, in the rapid race to convert all natural resources, blood and sweat into capital. Far from calling these what they are – crimes against humanity and cultural acquiescence to global-scale progenycide – our society recognizes this as just another day on the New York Stock Exchange.

There is one message that the divestment campaign will never encourage: that all global citizens must sell all their shares in the corporations of the elites, redirecting the funds into simple collectives/co-operatives, with the intention of starving corporate power and domination into submission, with the ultimate goal being the dismantling of the existing power structures in their entirety. While it is true that powerful banks will be delighted to acquire these shares (only as long as consumer demand ensures continued growth), as author Jay Taber suggests, banks too can be brought to their knees and destroyed when citizens are united in their efforts in a global context. The system is not invincible. Yet, who would fund such a campaign/movement when it promises the most severe consequences and harsh repercussions for the victors (particularly harsh for the 1% creating 50% of the world’s emissions), even if the shared goal is a livable planet for tomorrow. Furthermore, why would citizens embrace a disciplined minimalist existence when the non-profit industrial complex promises everything and more via more energy (indeed “green” energy and biofuels), electric cars and “clean” aviation? (Promises targeting only those with privilege please note.) Such a movement is obviously of no use whatsoever to global elites who invest billions in the non-profit industrial complex. Rather, such a movement with lofty yet essential aspirations would represent a very real and direct threat to the hegemony that exists, which explains why such desperately needed aspirations, which inspire legitimate movements, will never be funded.

“There must be radical reductions of emissions starting from now. In our view, by 2017 we should cut, developed countries must cut by 52%, 65% by 2020, 80% by 2030, well above 100 [percent] by 2050. And this is very important because the more you defer action the more you condemn millions of people to immeasurable suffering. So the idea that you start from 4% today and you achieve 80 or 50 in 2050 simply means that you do not care about the lives of those who will be devastated in this period…” — Lumumba Di-Aping, chief negotiator of the G77, COP15, Source

We refrain from looking at our reflection in the mirror to confront the truth in all its ugliness. Collectively, we throw our own children onto the altar, sacrificing them to the gods of Apathy, Gluttony and Consumption. In return, we are “blessed” with cell phones, electronics and air mile rewards. The ideology of heaven is replaced with grandeur delusions of renewable energy (for the privileged) in magnificent abundance, yet another industry full of promise for infinite growth and refinement – now presented under the auspices of a much kinder, so-called “green economy” or “new economy” (as our ecosystems continue to collapse). The fact that high tech business finances genocide, displaces Indigenous Peoples, and decimates the very life systems upon which we depend is simply unfortunate collateral damage for the things we deserve and must have. “After the Holocaust, the world united behind two simple words: Never Again. These words represent a promise to past and future generations that we will do everything we can to ensure the horrors of the Holocaust are not repeated.” Yet when it comes to Euro-American privilege, it has been clearly demonstrated that, collectively, we are more than willing to walk over and ignore the bodies of the dead in order to have what we want – especially when those dead bodies happen to be black.

 

Next: Part VII

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Counterpunch, Political Context, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can follow her on twitter @elleprovocateur]

 

 

EndNotes:

[1] Ceres Principles:

1. PROTECTION OF THE BIOSPHERE: We will reduce and make continual progress toward eliminating the release of any substance that may cause environmental damage to the air, water, or the earth or its inhabitants. We will safeguard all habitats affected by our operations and will protect open spaces and wilderness, while preserving biodiversity.

2. SUSTAINABLE USE OF NATURAL RESOURCES: We will make sustainable use of renewable natural resources, such as water, soils and forests. We will conserve non-renewable natural resources through efficient use and careful planning.

3. REDUCTION AND DISPOSAL OF WASTES: We will reduce and where possible eliminate waste through source reduction and recycling. All waste will be handled and disposed of through safe and responsible methods.

4. ENERGY CONSERVATION: We will conserve energy and improve the energy efficiency of our internal operations and of the goods and services we sell. We will make every effort to use environmentally safe and sustainable energy sources.

5. RISK REDUCTION: We will strive to minimize the environmental, health and safety risks to our employees and the communities in which we operate through safe technologies, facilities and operating procedures, and by being prepared for emergencies.

6. SAFE PRODUCTS AND SERVICES: We will reduce and where possible eliminate the use, manufacture or sale of products and services that cause environmental damage or health or safety hazards. We will inform our customers of the environmental impacts of our products or services and try to correct unsafe use.

7. ENVIRONMENTAL RESTORATION: We will promptly and responsibly correct conditions we have caused that endanger health, safety or the environment. To the extent feasible, we will redress injuries we have caused to persons or damage we have caused to the environment and will restore the environment.

8. INFORMING THE PUBLIC: We will inform in a timely manner everyone who may be affected by conditions caused by our company that might endanger health, safety or the environment. We will regularly seek advice and counsel through dialogue with persons in communities near our facilities. We will not take any action against employees for reporting dangerous incidents or conditions to management or to appropriate authorities.

9. MANAGEMENT COMMITMENT: We will implement these Principles and sustain a process that ensures that the Board of Directors and Chief Executive Officer are fully informed about pertinent environmental issues and are fully responsible for environmental policy. In selecting our Board of Directors, we will consider demonstrated environmental commitment as a factor.

10. AUDITS AND REPORTS: We will support the timely creation of generally accepted environmental audit procedures. We will annually complete the CERES Report, which will be made available to the public.

[2] Graph: The carbon dioxide data (red curve), measured as the mole fraction in dry air, on Mauna Loa constitute the longest record of direct measurements of CO₂ in the atmosphere. They were started by C. David Keeling of the Scripps Institution of Oceanography in March of 1958 at a facility of the National Oceanic and Atmospheric Administration [Keeling, 1976]. NOAA started its own CO₂ measurements in May of 1974, and they have run in parallel with those made by Scripps since then [Thoning, 1989]. The black curve represents the seasonally corrected data. Data are reported as a dry mole fraction defined as the number of molecules of carbon dioxide divided by the number of molecules of dry air multiplied by one million (ppm). [Source] [3] C & J Plant (1991). Green business: Hope or hoax. Philadelphia: New Society Publishers.