Jun 21
20120
Carbon Markets Cargill Forestry GE GMO Greenwash HSBC Monsanto Palm Oil Shell World Wildlife Fund (WWF)
Green Veneer | WWF Helps Industry More than Environment
By Jens Glüsing and Nils Klawitter
“Some people consider it outrageous that Spanish King Juan Carlos, who enjoys hunting big game, is the honorary president of WWF Spain. Here, a 2006 photo of Juan Carlos (right) during a hunting trip in Botswana.”
Want to protect the rainforest? All it takes is €5 ($6.30) to get started. Save the gorillas? Three euros and you’re in. You can even do your part for nature with only 50 cents — as long as you entrust it to the World Wide Fund for Nature (WWF), which is still known by its original name of the World Wildlife Fund in the United States and Canada.
Last year, the WWF, together with German retail group Rewe, sold almost 2 million collectors’ albums. In only six weeks, the program raised €875,088 ($1.1 million), which Rewe turned over to the WWF.
The WWF has promised to do a lot of good things with the money, like spending it on forests, gorillas, water, the climate — and, of course, the animal the environmental protection group uses as its emblem, the giant panda.
Governments also entrust a lot of money to the organization. Over the years, the WWF has received a total of $120 million from the United States Agency for International Development (USAID). For a long time, German government ministries were so generous to the organization that the WWF even decided, in the 1990s, to limit the amount of government funding it could receive. The organization was anxious not to be seen as merely an extension of government environmental protection agencies.
Illusion of Aid
But can the WWF truly protect nature against human beings? Or do the organization’s attractive posters merely offer the illusion of help? Fifty years after the organization was founded, there are growing doubts as to the independence of the WWF and its business model, which involves partnering with industry to protect nature.
The WWF, whose international headquarters are located in Gland, Switzerland, is seen as the world’s most powerful conservation organization. It is active in more than 100 countries, where it enjoys close connections to the rich and the powerful. Its trademark panda emblem appears on Danone yoghurt cups and the clothing of jetsetters like Princess Charlene of Monaco. Companies pay seven-figure fees for the privilege of using the logo. The WWF counts 430,000 members in Germany alone, and millions of people give their savings to the organization. The question is how sustainably this money is actually being invested.
SPIEGEL traveled around South America and the Indonesian island of Sumatra to address this question. In Brazil, an agricultural industry executive talked about the first shipload of sustainable soybeans, certified in accordance with WWF standards, to reach Rotterdam last year, amid a flurry of PR hype. The executive had to admit, however, that he wasn’t entirely sure where the shipment had come from. In Sumatra, members of a tribal group reported how troops hired by WWF partner Wilmar had destroyed their houses, because they had stood in the way of unfettered palm oil production. →