From TckTckTck, to Air France, to “Earth To Paris”, Havas Worldwide Continues to Hypnotize

Wrong Kind of Green

December 1, 2015

By Cory Morningstar

Above: A “Brandalism” poster at COP21 placed within the advertising space of JCDecaux, the number one outdoor advertising company worldwide and official partner of COP21. Jean-Charles Decaux, Co-CEO of JCDecaux: “By contributing innovative solutions to the challenges of the 21st century, JCDecaux can put its expertise and its teams’ collective intelligence to work for long-term growth”. [Press release: JCDecaux_official-partner-of-COP21]

Havas Worldwide, formerly known as Euro RSCG, is one of the largest integrated marketing communications agencies in the world. Clients include Air France, the 2009 Havas creation TckTckTck, and hundreds of the world’s most powerful corporations. More recently, Havas Worldwide is recognized as a convening partner of the COP21 Earth to Paris campaign with international NGOs 350.org, Avaaz, Ceres, the World Bank (via Connect4Climate), media, etc. During a live-streamed summit on December 7th and 8th for the COP21 climate conference, these instruments of empire will deliver ‘a new universal climate change agreement.'”

United Nations Development Programme Press Release, October 29, 2015:

“Earth To Paris, a coalition of partners helping to drive awareness about the connection between people and planet as well as the need for strong climate action, announced it will host “Earth To Paris—Le Hub” a two-day, high-impact, live-streamed summit on 7 and 8 December in Paris during COP21 — the United Nations climate conference to deliver a new universal climate change agreement.

Experts, advocates, CEOs, and other leaders in Paris will discuss creative and impactful solutions to climate change, while participants around the world take part through multi-language livestreamed video and real-time interactions across multiple social media platforms using the unifying hashtag #EarthToParis.

The convening partners of the Earth To Paris Coalition are United Nations Foundation, GOOD Magazine, City of Paris (Mairie de Paris), Mashable, UNFCCC, National Geographic Jynwel Foundation, UNESCO, United Nations Development Programme (UNDP), UNICEF and HAVAS Worldwide.

Collaborating partners include Action/2015, AFP Foundation, Avaaz, Better World Campaign, Broadcasting Board of Governors, Business Council for Sustainable Energy, Ceres, Climasphere, The Climate Reality Project, Collectively, Connect4Climate– the global partnership program of the World Bank Group, DailyMail.com, Earth Day Network, The East African, El Pais, Enactus, Energy Future Coalition, European Foundation Centre, Fair Observer, Girl Up, Global Alliance for Clean Cookstoves, Global Citizen, Global Moms Challenge, GREEN Africa Directory, Helloasso, Impaqto, Love Song to the Earth, Make Sense, The Nature Conservatory, Nothing but Nets, Natural Resources Defense Council, Planeta Futuro, Rainforest Partnership, Rovio Entertainment, Scope Group, Sevenly, Shft.com, Shot@Life, Sister Cities International , +SocialGood, +SocialGood Ghana, Social Good Week, Sustainable Energy for All, SXSW, SXSW Eco, Test Tube, Travel +Social Good, UNA-USA, Universal Access Project, Vice News, Voice of America, We Mean Business and the X Prize Foundation.”

350.org, a co-founder of TckTckTck, is not listed in the above press release yet is a collaborating partner, identified on the Earth to Paris Website partner page.

[Website: http://www.EarthToParis.org  | Twitter: https://twitter.com/EarthToParis]

Marching In a Hypnotic State

Havas Worldwide clients include both Air France and Havas creation TckTckTck.

“Havas Worldwide agency BETC transformed Air France into a provider of true well-being with inspired cuisine, rich culture, exquisite fashion, and a certain style…. Air France has created an entire “well-being” experience and embraced digital and social technology as it expands the campaign with Air France Music on iTunes and develops a hypnotizing music-based app for Facebook. Since the campaign began, advertising tracking scores have been outstanding, business class occupancy has hit a record 83 percent, and quarterly revenues saw 16 percent and 12 percent spikes thanks to the advertising.” – Havas Worldwide Website

 

“The subject of climate change was slipping off global agendas, with news coverage waning after having peaked in 2006. People felt confused and helpless… Havas Worldwide’s Social Business Idea® was the simple mnemonic “TckTckTck” – evoking the ticking of a clock counting down and time running out. Tapping the power of open sourcing, we recruited influencers to endorse the campaign, and encouraged advertisers and social media users to adapt and spread the logo. More than 17 million climate allies signed the petition, over 50,000 “TckTckTck” dog tags were sold, and media coverage valued at over $30 million was generated. A custom-recorded song was downloaded more than 450,000 times. – Havas Worldwide Website

“GCCA [Global Call for Climate Action] worked behind the scenes for over a year to prepare for the biggest date in 2014, leveraging every possible asset and contact to rally around the historic Peoples’ Climate March in the run-up to the UN Climate Leaders Summit…. In the preceding months, GCCA convened weekly calls with key partners 350.org, Avaaz, USCAN and Climate Nexus to catalyse activities and identify gaps…. Everything came together on the day as we bore witness to the world’s biggest ever climate march, and inspiring events across the globe, with world leaders, business people, activists, parents and artists walking shoulder-to-shoulder.” — GCCA Annual Report 2014

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

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