To Adapt to the Escalating Climate Crisis, Mere Reform Will Not Be Enough

Greanville Post

October 16, 2019

By Rainer Shea

 

 

Just ten years from now, this transition will be far enough along that the basic structures of capitalist society will no longer be stable. In June, the U.N. Special Rapporteur on extreme poverty and human rights issued a report which said that more than 120 million people could be forced into poverty by 2030 due to the destroyed property and resource scarcity that climate change-related disasters will cause. In response, more social services will be cut, society will become more militarized, and more immigrants will be deported, imprisoned, or left to die in disease-riddled concentration camps.

Such cruelties against the victims of climate change are realistic, and are all already being carried out because in a world that’s falling to pieces, the feeling of desperation drives a survival instinct that makes people devalue the lives of their fellow human beings. Capitalism, with its fixation on competition, is a key driver behind this impulse to exclude and eliminate the immigrants who seek to share in the West’s relative stability. This is why Philip Alston, the author of the U.N.’s June report, said that barring radical systemic change, “Human rights might not survive the coming upheaval.”

As the warming continues, increasing food and water scarcity, flooding, deadly heat waves, epidemics, and inequality will set off wars and civil unrest. Where stable states still exist, the prevailing paradigm will range from heightened government vigilance to outright martial law. Otherwise, borders will become less clearly defined and the existing governments will lose their power, making for a global version of the Middle East in the wake of the wars in Iraq and Syria. The vacuum will be filled with militant groups. In the Arab world these new monopolies on violence have been ISIS and Al Qaeda, and in North America they could easily become white supremacist paramilitaries.

None of this can be prevented by voting for Democrats, or changing one’s personal lifestyle, or participating in climate demonstrations that are sanctioned by the corporatocracy. The momentum of the climate’s destabilization is unstoppable, and the fascistic political forces that have emerged amid the crisis aren’t going away. However, my message with this essay isn’t to become apathetic in the face of what’s happening to us, but to embrace a worldview of realism that allows us to actually combat the problem.

 

[Rainer Shea uses the written word to deconstruct establishment propaganda and to promote meaningful political action. His articles can also be found at Revolution Dispatch]

A 100 Trillion Dollar Storytelling Campaign

October 6, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form]

[Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VIII & IX forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“To even embark on a strategy of rebuilding and realization-to renew a liberating vision of justice and human rights – we must be clear about the strengths of state power and be prepared to defend ourselves against that power. The repressive apparatus is powerful, with its fingers stretched into every crevice or crack in the state’s hegemony it can find.”

 

— Marilyn Buck

 

“They put your mind right in a bag, and take it wherever they want.”

 

— Malcolm X

 

 

We must learn how the unprecedented wealth accumulation among the very few ends up protected by layers and layers of moneyed social institutions co-ordinating to perpetuate the system, while progressively oppressive financial pressure and state violence against the already oppressed keep herding people into the capitalist framework. When we face the sad reality of the public embracing policies that allow the powerful minorities to exploit and subjugate them over and over, what we need is not a popular mobilization guided by vague slogans easily subsumed by the imperial framework. Such a method would lead to draconian enforcement of corporate “solutions” according to their definition of “problems”. It is a recipe for bringing about a fascist order. What we need is openness and willingness to learn how we are domesticated by the authoritarian framework so that the actions are guided by the interests of the people in forming a society that allows our true liberation in a mutually respectful and harmonious manner.”

— Hiroyuki Hamada, artist

 

On August 20, 2018, Ingmar Rentzhog, the founder and CEO of We Don’t Have Time posted the “lonely girl” tweet. The tweet featured Greta Thunberg. This was the first day of her climate strike. She sat on a sidewalk and said nothing beside a sign. Just two months prior, social media accounts had been created in her name. Rentzhog, whose tech corporation is partnered with Al Gore’s Climate Reality Project, tagged five Twitter accounts: Greta Thunberg, Zero Hour (youth movement), Jamie Margolin (the teenage founder of Zero Hour), Al Gore’s Climate Reality Project, and the People’s Climate Strike Twitter account.

The third person to respond to Rentzhog’s tweet was We Mean Business co-founder Callum Grieve. Grieve responded to Greta with a personal message adding the hashtag #WeDontHaveTime. We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019] The founding partners of We Mean Business are BSR, CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG), and the WBCSD. Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution. To save a global economic system teetering on collapse.

 

 

Grieve is the co-founder and director of Counter Culture, a brand development firm specializing in behavioural change campaigns and storytelling. He created Climate Week NYC for The Climate Group which launched in 2009. He has also coordinated high-level climate change communications campaigns and interventions for the United Nations, the World Bank Group, and several Fortune 500 companies. He also manages the Every Breath Matters campaign founded by Christiana Figueres, the former UNFCCC executive secretary credited with the Paris Agreement.

In response to the Thunberg tweet, Grieve added the following accounts to Rentzhog’s original tweet: The Climate Museum, Youth Climate March LA, This is Zero Hour Ft. Lauderdale, Greenpeace International, and the UNFCCC, the “official Twitter account of UN Climate Change”.

[Further reading: ACT IV: They Mean Business]

Suffice to say that tweet was code for “it’s started”. Covered by media on day one, within 12 days Thunberg would be featured in The Guardian. The rest is history.

The NGOs and foundations learned how to “herd cats” successfully for the People’s Climate March in September 2014, but never in their wildest dreams could they have imagined that in September 2019 they would so easily herd millions.

 

On September 25, 2019, the United Nations answered the global strikes with the call for a Global Green New Deal. It is quite fascinating that none of the groups and leading proponents who have mobilized the populace to demand a “Green New Deal” are sharing the UN announcement with the corresponding 201-page report. Perhaps it is because with this report, in which the word “growth” appears 392 times, it will be difficult to convince a populace that this is anything but what it actually is – a desperate attempt to save the global capitalist economic system destroying our planet.

UN calls for ‘Global Green New Deal’ to boost world economy:

“In a fresh report, the UN trade, investment and development agency (UNCTAD) called for countries to join forces and enable trillions of dollars in public sector investments to help reboot the global economy… What is needed, he told journalists, is to apply the same ambitious model used in the United States to overcome the Great Depression in the 1930s and apply it “at a global scale”… Looming global recession… UNCTAD’s flagship Trade and Development report painted a bleak picture of the global economic outlook, warning that the world risks slumping into recession next year… Even ignoring the worst downside risks, the report projected that global growth would fall to 2.3 percent this year from 3.0 percent in 2018, cautioning that global recession in 2020 was now “a clear and present danger“. [Emphasis added]

Even the reference to “climate” within the report is recognized as both a means and justification for global growth. (“A climate for change: The case for a global green expansion”)

One must wonder when the marchers and strikers will be notified.

 

“It is impossible for capitalism to survive, primarily because the system of capitalism needs some blood to suck. Capitalism used to be like an eagle, but now it’s more like a vulture. It used to be strong enough to go and suck anybody’s blood whether they were strong or not. But now it has become more cowardly, like the vulture, and it can only suck the blood of the helpless. As the nations of the world free themselves, the capitalism has less victims, less to suck, and it becomes weaker and weaker. It’s only a matter of time in my opinion before it will collapse completely.”

 

— Malcolm X

 

Volume I:

ACT I: The Political Economy of the Non-Profit Industrial Complex [https://bit.ly/2XkVrTR]

ACT II: The Inconvenient Truth Behind Youth Co-optation [https://bit.ly/2VibAYp]

ACT III: The Most Inconvenient Truth: “Capitalism is in Danger of Falling Apart” [https://bit.ly/2tBHp2B]

ACT IV: The House is On Fire! & the 100 Trillion Dollar Rescue [https://bit.ly/2TZyUKd]

ACT V: The Green New Deal is the Trojan Horse for the Financialization of Nature [https://bit.ly/2TZyOlP]

ACT VI: A Decade of Social Manipulation for the Corporate Capture of Nature [Crescendo] [https://bit.ly/2U7YBbx]

Addenda I: The Branding of Alexandria Ocasio-Cortez — By Any Means Necessary [https://bit.ly/2kpDDIv]

Volume I in book form: https://amzn.to/2kV6Jj9

Volume II:

An Object Lesson In Spectacle [An introduction to Volume II] [https://bit.ly/2kKLAZc]

ACT I: A Design to Win — A Multi-Billion Dollar Investment [https://bit.ly/2mjmYXF]

ACT II: Controlling the Narrative [https://bit.ly/2msdlpP]

ACT III: To Plunder What Little Remains: It’s Going To Be Tremendous [https://bit.ly/2m61flO]

ACT IV: They Mean Business [https://bit.ly/2mkPZSP]

ACT V: The Behavioural Change Project “To Change Everything” [https://bit.ly/2mr3pwL]

ACT VI: Natural Climate Manipulations [https://bit.ly/2MjT1zZ] [ACT VII forthcoming]

 

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Wind Energy Development, Conflict & Resistance

The Manufacturing of Greta Thunberg – for Consent: Natural Climate Manipulations [Volume II, Act VI]

September 26, 2019

By Cory Morningstar

 

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form] [Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“I’m convinced of my disagreement with the counterrevolution – imperialism – fascism – religions – stupidity – capitalism – and the whole gamut of bourgeois tricks – I wish to cooperate with the revolution in transforming the world into a classless one so that we can attain a better rhythm for the oppressed classes.”

 

— Frida Kahlo

 

“The oppressors do not favor promoting the community as a whole, but rather selected leaders.”

 

—Paulo Freire, Pedagogy of the Oppressed

 

“Capitalism, a vicious system, does not merely seek to rip off our labor and resources but it seeks to confound our thinking. It seeks to make us think we’re thinking when in fact we’re not thinking but merely reacting to stimuli.”

 

—Stokely Carmichael

 

 

“Greta Thunberg’s video on natural climate solutions, done with George Monbiot, has reached more than 1 billion people in less than 24 hours.  More than a third of the events of Climate Week focus on nature-based solutions, demonstrating the huge amount of innovation and progress taking place on the ground.”

 

— Nature4Climate, September 22, 2019

On September 19, 2019, a short film featuring Greta Thunberg and George Monbiot was launched in advance of the September 20 global climate strikes organized by GCCA NGOs. The film (trending and recommended on YouTube), emphasizing the urgency of funding “natural solutions”, was paid for by Conservation International and the *Food and Land Use Coalition, with “guidance” provided by Nature4Climate (The Nature Conservancy, We Mean Business, WWF, UN-REDD, et al.) and Natural Climate Solutions. [*Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill.]

 

YouthWashing

Here, Greta Thunberg becomes the official face for, and of, corporate capture. The rebranding of REDD (the UN “reducing emissions from deforestation and degradation” market mechanism), and the coming New Deal for Nature – under the auspices and brand of “natural climate solutions”.

To understand how this transpired, we need to step back in time to April 3, 2019.

 

“It all sounds so simple and reassuring. No one needs to change anything. The airline industry can continue to expand. The oil industry can continue drilling. We can stop worrying and leave it to the experts. Just a few techno-fixes, and nature will solve climate change for us. Obviously, this is bullshit. It’s a form of climate denial – pretending that we can address climate breakdown without even talking about keeping fossil fuels in the ground.”

 

— March 3, 2019, Chris Lang, The REDD Monitor, “Natural Climate Solutions: ‘It really is time that governments stopped trying to find more ways to offset their fossil fuel emissions'”

April 3, 2019 – The Launch

 

On April 3, 2019, The Guardian published an open letter entitled “A Natural Solution to the Climate Disaster – Climate and ecological crises can be tackled by restoring forests and other valuable ecosystems, say scientists and activists”.

The letter, written by The Guardian’s George Monbiot, is co-signed by establishment-endorsed eco-celebs Greta Thunberg, Naomi Klein, Bill McKibben, and other “leaders”/celebrities associated with the liberal climate “movement”. The “movement” that evades all systemic drivers of climate change and ecological devastation (militarism, capitalism, imperialism, colonialism, patriarchy, etc.).

The letter –  addressed to the United Nations Convention on Biological Diversity (UNCBD), the United Nations Framework Convention on Climate Change (UNFCCC), governments and NGOs – is republished on the Natural Climate Solutions website.

Launched on April 3, 2019 (coinciding with The Guardian coverage), the Natural Climate Solutions project was created “for the promotion of an important and exciting environmental initiative, led by journalist and author George Monbiot.” [Source]

The said mission of Natural Climate Solutions (website created March 15, 2019) is to “catalyse global enthusiasm for drawing down carbon by restoring ecosystems: the single most undervalued and underfunded tool for climate mitigation.”[Emphasis added]

In real life, this mission to “catalyse global enthusiasm” effectively serves the United Nations carbon market mechanism UN-REDD (reducing emissions from deforestation and degradation). In addition, it is a construct being created that will build the acquiescence required for the coming “New Deal For Nature” to be adopted in 2020. That is, the privatization, commodification, and objectification of nature, global in scale. That is, emerging markets and land acquisitions. That is, “payments for ecosystem services”. That is the financialization of nature, the corporate coup d’état of the commons that has finally come to wait on our doorstep.

[A #MeToo scandal engulfs The Nature Conservancy].

To be clear, as this research will demonstrate, the very same NGOs which set the Natural Capital agenda and protocols (via the Natural Capital Coalition, which has absorbed TEEB) – with the Nature Conservancy and We Mean Business at the helm, are also the architects of the term “natural climate solutions”.

Monbiot has consistently and publicly voiced disapproval for “putting a price on nature”. [One such example: May 15, 2018]. Yet, consider that Monbiot has never utilized his influential platform to oppose the coming “New Deal For Nature”.

The said purpose of Natural Climate Solutions is to “direct public attention towards this issue and champion the work of others.” [Emphasis added]

The “work of others” that Natural Climate Solutions seeks to direct the public’s attention to takes one to the “Our Allies” page:

“There are several wonderful organisations already working hard to highlight and implement Natural Climate Solutions. Please follow these links and support their efforts.” [Emphasis added]

The allies (“wonderful organizations”) that Natural Climate Solution highlights [1], which it encourages people to follow and support, include many at the helm of the “New Deal For Nature” such as WWF, Conservation International, Avaaz, Greenpeace, Nature Needs Half, etc.

 

“Conservation: The Quiet Spread of Imperialism.”

 

— Mordecai Ogada

Here, we find perhaps the most grotesque aspect of the Monbiot/Guardian project of all. The deliberate endeavour to rally support for and redirect citizens to WWF. As both Monbiot and The Guardian are fully aware, WWF bears responsibility for decades of human rights violations including torture, rape and murder, a direct result of “conservation” schemes. In March 2019 in part 1 of an investigative series, BuzzFeed News revealed that WWF, “funds, equips, and works directly with anti-poaching forces that have beaten, tortured, sexually assaulted, and killed people living near wildlife parks across Asia and Africa.” Part 4 of the investigation (published July 11, 2019) reported that “WWF-Backed Guards Raped Pregnant Women And Tortured Villagers At A Wildlife Park Funded By The US Government.”

Such “conservation projects” have been consistently displacing Indigenous peoples under the guise of conservation while inflicting misery. This has been meticulously documented by Survival International and others. By presenting WWF as an “ally” amongst many “wonderful organizations” Monbiot demonstrates a complete disregard for the decades of work by conservationists such as Mordecai Ogada, Noga Shanee, Reclaim Conservation, and Stephen Corry, executive director of Survival International. By extension, Monbiot turns a willful blind eye to the plight of Indigenous peoples who have been separated from the land they defend. Whose lives and tribal communities have been completely destroyed by these very organizations to which Monbiot directs his followers.

 

 

[Watch: WWF – Silence of the Pandas, © Wilfried Huismann, Germany 2011] [Further reading: The Big Conservation Lie, The Untold Story of Wildlife Conservation in Kenya, John Mbaria & Mordecai Ogada, 2017]

 

 

“Guardian joins growing chorus for natural climate solutions –N4C is delighted that the Guardian and in particular George Monbiot has catalyzed so many diverse voices to champion the cause of natural climate solutions”

 

– Nature4Climate News, Guardian joins growing chorus for natural climate solutions, April 3, 2019

Upon its launch on April 3, 2019, the Natural Climate Solutions project had 29 allies (today it lists 48). The most important one to look at, to demonstrate the leveraging of market solutions via the branding and terminology of “natural climate solutions”, is the first ally listed: Nature4Climate, an initiative created by The Nature Conservancy.

Nature4Climate

 

 

The Nature Conservancy’s Nature4Climate

 

Launched on June 20, 2018, (on the first day of the two-day Ministerial on Climate Action) as a five-year initiative, the Nature4Climate initiative was created as an instrument for strategic communications to escalate the “solutions” (i.e. market solutions) sought by the Nature Conservancy, WWF, We Mean Business et al:

“Nature4Climate (N4C) is a new campaigning vehicle which is supported by a multi-stakeholder coalition. Its purpose is to use strategic communications to drive action on natural climate solutions.”

“Nature4Climate (N4C) is an initiative of the United Nations Development Programme (UNDP), UN-REDD, the Convention on Biological Diversity (CBD), the International Union for Conservation of Nature (IUCN), Conservation International (CI), The Nature Conservancy (TNC), Wildlife Conservation Society (WCS), Woods Hole Research Center, World Business Council for Sustainable Development (WBCSD), World Resources Institute (WRI), We Mean Business (WMB) and WWF that aims to increase investment and action on natural climate solutions in support of the 2015 Paris climate agreement. The N4C partners work together to catalyze partnerships between governments, civil society, business and investors that use nature-based solutions to climate change.” [Source]

Here, we can add that We Mean Business (co-founder of the Nature4Climate initiative as stated above) was formed with the assistance of both Greenpeace and Purpose, the public relations arm of Avaaz specializing in behavioural change. [Further reading: They Mean Business, Volume II, Act IV].

“We bring voices from governments, IGOs, NGOs, and business – underpinned by a steering group with communications and advocacy representation currently from CBD, CI, TNC, the UNDP, WHRC, WRI and WWF.”

The NGOs and institutions represented on the Nature4Climate steering committee include CBD (United Nations Convention on Biological Diversity), CI (Conservation International), TNC (The Nature Conservancy), the UNDP (United Nations Development Programme), WHRC (Woods Hole Research Center), WRI (the World Resources Institute) and WWF (World Wildlife Foundation). All of the aforementioned are leading “natural capital” architects and advocates of the “New Deal For Nature” – that is, the financialization of nature, global in scale.

“Countries are in the process of negotiating a new global biodiversity framework through the Convention on Biological Diversity (CBD), which has been called a “New Deal for Nature.” This pact, expected to be agreed in Beijing in late 2020, will lay out the global strategy for protecting nature through 2030. Conservation International will contribute our expertise to this process, to ensure the recognition of the value of nature for all aspects of human well-being.”

 

— DEAL FOR NATURE, Conservation International and the post-2020 global biodiversity framework [Source][Emphasis added]

Here again, we have the same high-level institutions, NGOs and individuals corralling millions of people toward a fourth industrial revolution sought by the ruling classes. A “New Climate Economy“, largely targeting the Global South. A new era of “green” colonialism, under the guise of saving the planet.

“It’s impossible for a white person to believe in capitalism and not believe in racism. You can’t have capitalism without racism.”

 

— Malcolm X, 1964, speech at the Militant Labor Forum Hall, New York City, May 29, 1964 [In response to the Harlem “Hate-Gang” scare]

 

 

 

 

In 2018, Nature4Climate launched the “The Forgotten Solution”(conceptualized in 2016, see image above) – a glossy advertising campaign featuring a Hollywood-esque movie trailer. Featuring its own newsroom, The Forgotten Solutions website utilizes the 350.org font that has proven to resonate with the public.

“THE FORGOTTEN SOLUTION (2018) – Official Trailer [HD] – Movietrailers” [Running time: 1m:18s]

Corporations, institutions and NGOs promoting “The Forgotten Solutions” include Connect4Climate (the World Bank), UN-REDD+, WBCSD, We Mean Business, UNREDD+, the Global Landscapes Forum, Shell, the Ford Foundation, and billionaire Richard Branson (The B Team, We Mean Business), to name but a few.

 

 

 

 

 

 

 

 

One of the first institutions to highlight Monbiot’s Natural Climate Solutions launch (April 3, 2019) was the Food and Land Use Coalition. This coalition was initiated under the Business and Sustainable Development Commission leadership led by Paul Polman, former Unilever CEO, and Mark Malloch-Brown, former UN Deputy Secretary-General and Administrator of the United Nations Development Programme (UNDP) who conceptualized the International Crisis Group in 1993 (with Mort Abramowitz), where he serves as chair. Member foundations include ClimateWorks, the David & Lucile Packard Foundation, the Ford Foundation, the Gordon & Betty Moore Foundation, Good Energies, and Margaret Cargill. [Source][Board] [Further reading: Controlling the Narrative,Volume II, Act II]

The Food and Land Use Coalition is supported by partners, including the Business and Sustainable Development Commission (housed at SYSTEMIQ), the EAT Foundation, the Sustainable Development Solutions Network, the International Institute for Applied Systems Analysis, the World Business Council for Sustainable Development (WBCSD), and the New Climate Economy (housed at World Resources Institute). [Source] SYSTEMIQ, is advancing the blended finance vehicle (leveraging public funds for private investments into emerging markets) for the Climate Finance Partnership.

 

 

 

 

As the corporate social media accounts demonstrate, the branding of the term “natural climate solutions” was already well established prior to Monbiot’s project launched on April 3, 2019, with a surge in its promotion in December 2018 for COP24 (following the launch of Nature4Climate in June 2018). In fact, the term was being promoted by The Nature Conservancy in 2016 to highlight a parallel revenue stream generated from carbon offset permits.

In the 2016 video below by The Nature Conservancy, Justin Adams remarks:

“In many other parts of the world you have forest dependent communities, you have indigenous communities, who know very well how to protect their natural environment. They see the natural world and their own world as much more integrated.”

The Nature Conservancy, February 8, 2016 [Running time: 4m:5s]:

The question here is why those in the Global South should be expected to retain their critical roles as protectors of the natural world, simply because the Western societies are too unaware, or too insatiable, to do so. The “other” – are expected to continue protecting their natural environment so the white man in the West can continue to pollute. We can also observe that these communities, in many parts of the world Adams speaks of, do not inflict war, displacement or any misery whatsoever on other communities in the world.

The Big Sell

The Monbiot Natural Climate Solutions “plan” (“by supporting the efforts of others, we want to help bring together two issues that have mostly been considered in isolation: climate breakdown and ecological breakdown”) lends itself as a vehicle for “herding cats”. This is an expression attributed by Forbes, to the efforts of the GCCA alliance in 2014. It was used in reference to the method in which GCCA mobilized the populace for 2014 the People’s Climate March. A march orchestrated to serve the interests of those that financed and organized it (the trial version of what we witnessed on September 20, 2019), with the Rockefeller Brothers Fund at the helm. The herding is essential in order to attain acquiescence and, even demand, for something so ugly it requires the utilization of extraordinarily beautiful imagery, holistic linguistics, coupled with celebrity power, Hollywood trailers, slick marketing and emotive imagery to bring it into policy. Natural Climate Solutions deliberately stays at arm’s length from any direct association with a “New Deal For Nature” (the financialization in nature to be implemented in 2020) and instead sends the new supporters it “herds” into the clutches of the big “conservation” NGOs that are privatizing nature. From the Natural Climate Solutions website:

“Our plan is to generate the publicity and enthusiasm required to bring this issue to the front of people’s minds. In doing so, we hope to catalyse and accelerate the work of the excellent organisations already operating in this field.”

 

—Natural Climate Solutions website [Emphasis added]

Like magic, with the sleight of hand, the very corporate term “natural capital solutions”, is transformed into the benevolent “natural climate solutions”. In the transition from the corporate boardroom, into the public realm, the two terms are thus entwined and at once largely indistinguishable. What we have is a rebranding exercise. Thus we have George Monbiot, The World Bank, the World Economic Forum, the UN REDD Programme, The Nature Conservancy (via Nature4Climate), Conservation International, Natural Capital Partners, the Natural Resources Defense Council (NRDC), WWF – all sharing the identical branded term.

Here it is imperative to highlight the fact that Conservation International, WWF, IUCN, WBCSD, are all founding members of the Natural Capital Coalition. [Natural Capital Coalition founders]

The architects of the financialization of nature enjoy the penthouse suite of what constitutes a five-star de facto clearing house for institutions, corporations and “conservation” NGOs that serve capital.

 

 

 

 

 

 

 

 

 

The Art of Playing Obtuse

 

 

On the first day of the launch, Monbiot announces: “We’ve launched a website explaining #theforgottensolution and directing people to the wonderful organizations seeking to help nature to help stop #ClimateBreakdown.”

Yet nature doesn’t need man’s “help” to “help stop climate breakdown”, she simply needs to be left alone. Released from the corporate chokehold killing her. And she certainly does not need help from egregious “conservation” NGOs notorious for land acquisitions (in servitude to corporations and ruling classes), and displacement of Indigenous peoples which has been long documented.

 

 

 

 

Following the April 3, 2019 launch of “Natural Climate Solutions” Monbiot is challenged by a person who understands the intent behind the branding of “natural climate solutions” by institutions, corporations and “conservation” NGOs that serve capital. Monbiot, a recognized influencer with global reach, responds as follows: “Just because some people hijack this approach for their own ends does not invalidate it. It’s like saying that because David Cameron cynically promoted his Big Society as a substitute for government, all community projects “played into his hands”. Perspective please.”

The individual who challenged Monbiot responds: “Some people”? You’re evidently unaware that this concept has already been thoroughly co-opted by the WBCSD, Shell, Equinor, the International Emissions Trading Association, International Paper etc.”

Monbiot’s response? – “All the more reason to reclaim it from them.”

Monbiot’s weak defense does not hold water.

This would be akin to anti-imperialists “reclaiming” the term “responsibility to protect” – to protect citizens of targeted states. While at the same time, US-led NATO forces are preparing to annihilate a sovereign state for resources – building consent by using the identical term. If this were to take place, the said “anti-imperialists” repetition of this term would expose them as fraudulent, as individuals deliberately in servitude to empire.

“As the cognitive linguist George Lakoff points out, when you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”

 

— George Monbiot, The UK government wants to put a price on nature – but that will destroy it, May 15, 2018

In the same article cited above, Monbiot writes: “…Tony Juniper – who in other respects is an admirable defender of the living world – says he will use his new post as head of campaigns at WWF to promote the natural capital agenda.”]

Today, Monbiot is essentially herding the populace to WWF. The most important campaign of both WWF and Conservation International is the “New Deal For Nature” (also marketed as “Voices or the Planet”). Finance, corporations, government, industry, institutions (UN, IPBES, CBD), and those at the helm of the non-profit industrial understands exactly what it is. Everyone that is, except the public.

Trondheim, Norway, 2 July, 2019– WWF issued a rallying cry for an urgent New Deal for Nature and People for halting biodiversity loss by 2030 at conference for Biodiversity in Trondheim Norway which starts today. [Emphasis added]

Monbiot informs his audience that “new scientific studies reveal #rewilding has a much greater potential for carbon drawdown than almost anyone imaged” – yet Monbiot did not call his project “Rewilding the Earth” or “Rewilding for Climate” or any other name with the word rewilding.

“The Panda Bare”, on Twitter, further elucidates: “The vast majority of what is typically described as #NaturalClimateSolutions” has got nothing to do with rewilding – in fact massive areas of new plantation.”

 

As the launch day wears on, Monbiot again reiterates his desire for people to follow the groups he lists. He writes: “Usually writing and thinking about #ClimateBreakdown is pretty soul-destroying. But these new discoveries thrill and delight me. Please help us to spread the message, by RTing this thread, directing people to the site and encouraging them to support the group we list.” Tagged users include Greta Thunberg, Margaret Atwood, Philip Pullman, Michael Mann, Greenpeace, Friends of the Earth, RSPB, Tim Christopherson, and Nature4Climate.

 

 

 

On social media (Twitter) Monbiot feigns aggravation that, despite a concerted effort working with a public relations firm, his campaign is being ignored by broadcast media. This is fairly ironic considering his access to and subsequent exposure from The Guardian alone. It also reveals the privilege and entitlement held by white liberal “activists” who have been deemed safe for public consumption by the establishment. Most legitimate grassroots groups are given zero exposure for new campaigns by mainstream media, let alone colossal exposure by The Guardian.

 

 

Other tweets accompanying the launch included one in which Monbiot tagged “some wonderful people whom I think will love this approach:” who could help spread the word. The tagged individuals (influencers) included Caroline Lucas, Chris Packham, Avaaz, Leonardo DiCaprio, Al Gore, Mark Lynas, Russell Brand, and Ai Weiwei. If only we could all be as environmentally conscious as Leonardo DiCaprio, especially those in the Global South, perhaps then we could save the planet. [Further reading: The Age of Storytelling, Volume II, ACT II]

The Natural Climate Solutions Project

 

The first “follows” chosen by for the Natural Climate Solutions Twitter account are its three founders (inclusive of Monbiot who is #1). The next accounts chosen to follow are Wetlands International (#4), followed by Nature4Climate (#5) and the aforementioned James Lloyd (#6), the project lead at Nature4Climate and Natural Climate Solutions stakeholder manager at The Nature Conservancy. [“Working at the interface of strategic communications and external affairs for nature and climate change. [Nature4Climate Steering Committee] The fifth is Youth4Nature, which is partnered with Nature Conservancy.

 

Following the April 3, 2019 launch of Natural Climate Solutions, we see Extinction Rebellion, YouthStrike4Climate, and those flying under the “grassroots activism” banner, in unison with the most egregious corporations and “conservation” NGOs on the planet (which work in servitude to these very corporations) all sharing the same branding meme #naturalclimatesolutions.

This is yet another step forward in the engineered evolution of “together” – an orchestrated effort to bring corporations and civil society together as one. The employment of soft-power to give the illusion that class divisions no longer exist.

“It’s odd, to say the least, to hear a spokesperson for Shell promoting natural climate solutions, and to hear George Monbiot apparently promoting the same thing.”

 

— Chris Lang, The REDD Monitor, April 5, 2019

In the same way that global “green new deals” are setting the stage for the “new deal for nature” which is slowly and cautiously being introduced to the public, “natural climate solutions” can help achieve public acceptance for the “new deal for nature”. These are the applications of behavioural change strategies as outlined by Avaaz/Purpose founder Jeremy Heimans. Akin to “killing green” to build the “green economy”, [“we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”] today corporations, states and financial institutions intend to fully privatize and monetize every aspect of nature – to build the “new” capitalist economy. They just won’t talk about it and they won’t say that they’re doing it.

This is the new agenda.

“However, while the critique of capitalism is the starting point, the analysis cannot simply stop there; it must confront the reality of generalized monopoly-finance capital now operating on a world scale and the deep, systematic division of the world into center and periphery, global North and global South—a division only worsened by climate change. It is in this larger imperialist context that capitalism exists as an actual historical system in the twenty-first century, and it is this that must be opposed.”

 

— Imperialism in the Anthropocene, May 21, 2019

The methodology of marketing “natural climate solutions” is this: We will “kill market solutions – to save market solutions”. Here, it can be added that Purpose and Greenpeace assisted in the creation of Nature4Climate co-founder, We Mean Business.

The ruling classes have devised a marketing strategy to sell us the unthinkable (the monetizing of nature, global in scale) by not divulging what lies beneath the surface.

Patterns appear as branding to target youth broadens its scope. [Nature4Climate, YouthStrike4Climate, Fridays4future, Youth4Nature.]

 

 

 

 

Leads on the Natural Climate Solution project led by Monbiot include Charlie Latimer (Charotte Lattimer, Charlotte Martineau), consultant (clients include UNDP, UNICEF, UN OCHA and UNRWA), Patrick Sterling, former director of product for The Guardian, and Al Boardman, a graphics designer whose clients include “some of the most respected international brands, organisations and agencies in the world; the likes of Apple, Google, Twitter, IBM and BBC amongst them.”

Further, we have Sandrine Dixson-Declève, John Elkington, Paul Simpson, all identified as members of the advisory panel of Guardian Sustainable Business. Dixson-Declève served as the chief partnership officer for UN Agency Sustainable Energy for All. Prior to this position, she served as the director of the Prince of Wales’s Corporate Leaders Group (also referred to as EU Corporate Leaders Group on Climate Change, a corporate partner of GCCA/TckTckTck in 2009); vice chair, European Biofuels Technology Platform; board member, We Mean Business; and the advisory board of the oil and gas major Sasol. [Bio] Today Dixson-Declève serves as co-president of the Club of Rome. [Further reading: “Emerging From the emergency: Harnessing the momentum”]. Elkington is the founder of Volans, a B Team expert and Extinction Rebellion Business Signatory. Paul Simpson is the CEO of CDP, a co-founder of We Mean Business.

Here we can add that The Guardian’s Sustainable Business Leadership section is sponsored by Xynteo, a group that includes Shell, Woodside, and Statoil. Xynteo: “We are reinventing growth”. [Source]Dixson-Declève serves as special advisor to the Xynteo & Energy Transition Commission (ETC). [Source]

The Guardian Sustainable Business (GSB) Australia advisory council membership has included representatives of WWF, ClimateWorks, 350.org, and Greenpeace (2015) [Source] [An inquiry submitted on September 1, 2019, to The Guardian on members and status of Guardian Sustainable Business advisory panel/panels was unanswered.] Greenpeace International director Jennifer Morgan clearly supports the “new deal for nature” as demonstrated in ACT VI, Volume I of The Manufacturing of Greta Thunberg for Consent series, while Greenpeace USA executive director Annie Leonard has co-founded Earth Economics which aims at “identifying, monetizing, and valuing natural capital and ecosystem services”. All hands are on deck.

 

The Natural Climate Solutions “call to action” page offers holistic proposals and states that it is opposed to offsets. Yet on April 8, 2019, the carbon certification corporation Verra (formerly the Verified Carbon Standard) was added to the list of allies on the Natural Climate Solutions website. Further, the REDD projects that Shell purchases carbon credits from are certified by Verra. [Source] The Natural Climate Solutions-Verra alliance was disclosed by the REDD Monitor on April 9, 2019. On May 21, 2019, Verra disappeared from the list of allies.

REDD+ (the UN’s program to “Reduce Emissions from Deforestation and Forest Degradation”) was devised as a strategy to enable business as usual to continue in the face of irrefutable evidence of the role of fossil fuel emissions in driving climate change.

Rather than cut emissions at the source, forests and their ability to store carbon became the sole focus of the UN and the World Bank.  The REDD+ scheme allows corporations and states to buy the carbon stored in forests elsewhere to supposedly “offset” the fossil fuel emissions they are producing.  However, because the carbon stored in the forest has to be verifiably protected, anyone living in the forest – including those who historically protected it in the first place – have to be removed to ensure they do not use any of that carbon.  On the other end of the equation, people living around the polluting industry’s that have “offset” their emissions continue to suffer the health impacts of living in a toxic environment.  Finally, there is no legitimate scientific evidence that temporarily stored biological carbon, in the form of forests, can “offset” fossil carbon, which is a highly condensed permanent form of carbon that was previously locked underground for millions of years. [Learn more at the Global Justice Ecology Project (GJEP). GJEP explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination.]

What Natural Climate Solutions does not reference, or oppose, is the “new deal for nature”. In fact, this “new deal”, which is advancing quickly, is not opposed by any environmental “leaders” that have been placed at the vanguard of the spectacle by the ruling classes. This is the foundational structure of the system, functioning exactly as intended.

Consider that while earlier this year, over 100 NGOs publicly condemned Shell’s launch of a 300 million USD “natural climate solutions” carbon offsetting scheme, there is no dissent whatsoever over Shell’s major partnership in the Natural Capital Coalition. There is practically little to no dissent to the Natural Capital Coalition, its “conservation” partners, nor its plans to commodify the global commons. For the past decade; The Natural Capital Coalition (which absorbed TEEB, initiated in 2008) has been developing the tools and protocols for a new global system of finance where all nature will be assigned a monetary value. It is now time to present the unthinkable to the public in a manner in which it will not only be accepted, but demanded. This requires building global acceptance which will only be possible utilizing unprecedented global behavioural change strategies, methods and manipulations.

[Natural Capital Coalition advisory council][Natural Capital Coalition partners]

 

 

Chris Lang of the REDD Monitor asks the question: “Natural Climate Solutions – in whose interest?” This is the fundamental question given that the massive advertising campaign behind this effort – and foundations (with investment portfolios in the billions) do not invest in any solutions other than market solutions, or solutions that serve to expand their influence and power (such as societal behaviour modification). “Natural climate solutions” must not be perceived as altruistic or holistic – it is a branding term to increase profits and land acquisitions for corporations.

Monbiot cites “three crucial opportunities over the next two years for ensuring that Natural Climate Solutions receive the global attention they deserve”. [1) The UN Climate Summit this month, 2) COP 15 of the Convention on Biodiversity in 2020, and 3) the UN COP 26 in 2020, at which countries are supposed to put forward their new Nationally Determined Contributions.] [Source]

Yet, as pointed out by the Redd Monitor, “Two-thirds of the countries who signed on to the Paris Agreement have already included Natural Climate Solutions in their Nationally Determined Contributions. More than 100 countries include natural solutions in their adaptation plans, and 27 countries include them in their mitigation plans. They are doing so in order to allow continued pollution from fossil fuels – either in their own country or elsewhere.” [Source]

This clearly demonstrates that the intent of the campaign is hardly to influence states, rather the purpose is to influence and shape public perception.

Monbiot, June 26, 2019, “Shell is not a green saviour. It’s a planetary death machine”:

“But the company’s strategy is working. A remarkable number of people who should be fighting Shell instead see it as a green alternative to Exxon, persuaded by what is, in comparison with the company’s filthy investments, a tiny sop. Shell has longstanding relationships with four “environmental partners”: the International Union for the Conservation of Nature, the Nature Conservancy, Wetlands International, and Earthwatch. I believe it is just as wrong for these groups to take its money as it is for the RSC to take money from BP. It surprises me that there is not as much pressure on them to break their links as there has been, for example, on the British Museum, whose relationship with BP is becoming a national embarrassment.

Monbiot places quotation around “environmental partners” in reference to the NGOs – two of which are “allies” of his own project, and one, that being Nature Conservancy, which created Nature4Climate, led by The  Natural Climate Solutions stakeholder manager at The Nature Conservancy. The British Museum should be embarrassed, but Monbiot should be embarrassed even more.

The final paragraph:

“But naivety about Shell is not confined to its partners. Plenty of well-intentioned organisations and people, who share my enthusiasm for natural climate solutions, appear so desperate to clutch at any straws of hope that they are prepared to see this company as part of the solution. Shell is not our friend. It is an engine of planetary destruction.”

And here we can paint Monbiot’s “allies” with the identical brush. And so desperate are the citizenry, that they will clutch the “natural climate solutions” straw that has been produced for mass consumption.

From Strategy to Implementation

The WWF-WEF campaign for the New Deal For Nature (Voice for the Planet) is supported by Nature4Climate.

 

The overlap between the New Deal For Nature public partners (Voice For the Planet) and the Natural Climate Solutions partners is as follows: WWF, Conservation International, International Union For The Conservation of Nature (IUCN), the United Nations Environment Programme, Nature4Climate, Royal Society For The Protection of Birds and Birdlife International.

And while The Nature Conservancy (Voice for the Planet partner) is not listed as an “ally” of Natural Climate Solutions, as demonstrated, it remains at arm’s length. A single degree of separation made possible by the creation of Nature4Climate, the primary ally of Natural Climate Solutions.

The research for this article was compiled on September 1, 2019. Since this time, we can observe how this branding strategy has been implemented, in real time.

Corporate Knights – The Voice for Clean Capitalism, April 20, 2015

September, 19, 2019, Climate Change and Nature-based Solutions: Top 30 Influencers and Brands:

“Onalytica have analysed an audience of 3.5k sustainability influencers to understand current perception and awareness of Nature-based solutions within the Climate Change debate and how organisations can leverage those influencers to drive policy change.”

Onalytica’s report opens with an introduction from Lloyd [“This conversation needs to be reflected in the real economy.”]It then identifies the top 100 influencers on the Twitter for “nature-based solutions”. The number one influencer identified is George Monbiot with an influencer score of 100%. Second to Monbiot is Greta Thunberg with an influencer score of 67.56%. Onalytica directs its readers to the nature4climate website for more information.

 

The top 30 “brands” identified by Onalytica in driving the most engagement on the “nature-based solutions conversation” include the World Resources Institute [Volume I, Act IV], The World Bank, The Nature Conservancy, Conservation International, WWF, C40 Cities and Extinction Rebellion. [Full list]

At this juncture we can recall the question imperative put forward by John Elkington, founder of Volans and initial signatory to Extinction Rebellion Business (which quickly disappeared after its public launch).

 

Global Strike

 

 

On September 19, 2019, the United Nations, the Government of Norway, Conservation International, Environmental Defense Fund and The Nature Conservancy celebrated that the California Air Resources Board adopted the Tropical Forest Standard, a new vehicle for the expansion of carbon offsets into tropical forest regions. Prior to approval by California Air Resources Board (CARB) the standard was narrowly reviewed by a self selected group state legislators through an exclusive stakeholder process dominated by Conservation International, TNC and EDF. [“The purpose of the California Tropical Forest Standard is to establish robust criteria against which to assess jurisdictions seeking to link their sector-based crediting programs that reduce emissions from tropical deforestation with an emissions trading system (ETS), such as California’s Cap-and-Trade Program.”]

“Forest carbon offsets neither protect forests nor reduce emissions. Forest carbon offsets are an unjust false solution to climate change that enables business and pollution as usual, condemning forests and communities globally to its devastating impacts. If what is proposed as a solution to catastrophic climate change jeopardizes other people or ecosystems it cannot claim to be just or sustainable.” [Source]

 

 

 

 

 

 

 

 

 

September 18, 2019

On cue, We Mean Business co-founders – united with NGOs, global institutions, and media – coordinate their efforts in promoting the video, ensuring it will go viral. At once, We Mean Business co-founders – united with NGOs, global institutions – and the hundreds of corporations they represent, are now affiliated with Thunberg. The citizenry is encouraged to “love thy enemy”, “changing together” in order to save the power elite. [The Behavioural Change Project “To Change Everything”, Volume II, Act V]

 

 

 

[1]

• NATURE4CLIMATE
• ROYAL SOCIETY FOR THE PROTECTION OF BIRDS
• UNITED NATIONS ENVIRONMENT PROGRAMME*
• REWILDING BRITAIN
• FRIENDS OF THE EARTH
• AVAAZ
• GREENPEACE
• LEONARDO DI CAPRIO FOUNDATION
• NATURE NEEDS HALF
• DAVID SUZUKI FOUNDATION
• WILDERNESS SOCIETY
• REWILDING EUROPE
• WILDLIFE CONSERVATION SOCIETY
• EQUATOR INITIATIVE
• FOUNDATION EARTH
• CONSERVATION INTERNATIONAL
• TREESISTERS
• CLIMATE LAND AMBITION AND RIGHTS ALLIANCE
• THE GLOBAL PARTNERSHIP ON FOREST AND LANDSCAPE RESTORATION
• GLOBAL LANDSCAPES FORUM
• WILD FOR LIFE
• WWF | WORLD WIDE FUND FOR NATURE
• GLOBAL PEATLANDS INITIATIVE
• SIERRA CLUB
• NATURE BASED SOLUTIONS INITIATIVE
• FERN
• EU BIOMASS LEGAL CASE
• HEALTH IN HARMONY
• EUROPEAN OUTDOOR CONSERVATION ASSOCIATION
• SANCTUARY ASIA
• SCOTLAND: THE BIG PICTURE
• PLAN VIVO
• NORTHEAST WILDERNESS TRUST
• WILD FOUNDATION
• BIRDLIFE INTERNATIONAL
• JOHN MUIR TRUST
• IUCN | INTERNATIONAL UNION FOR THE CONSERVATIONS OF NATURE
• WETLANDS INTERNATIONAL
• URBAN BIODIVERSITY HUB
• PUBLIC PASTURES – PUBLIC INTEREST
• GO CONSCIOUS EARTH
• OCEANSWELL
• PLANT-FOR-THE-PLANET
• ALLIANCE FOR FOOD SOVEREIGNTY IN AFRICA
• AFRICAN CONSERVATION FOUNDATION
• TRUE NATURE FOUNDATION
• A ROCHA
• THE EUROPEAN NATURE TRUST

[April 4, 2019][April 6, 2019][June 13, 2019]

In support of the commitments of TFA 2020 partners to reduce deforestation in tropical forest countries, TFA 2020 has throughout the years grown its partner members and continues to bring on board those key actors committed to tackling deforestation. Since June 2015, the Tropical Forest Alliance Secretariat is hosted at the World Economic Forum offices in Geneva, with financial support of the governments of the Norway and United Kingdom.” [Source]

In Defense of Cory Morningstar’s Manufacturing for Consent Series

September 20, 2019

By Hiroyuki Hamada

 

 

 

Good investigative journalism doesn’t only reveal hidden mechanisms of our time; it also exposes those who refuse to confront the mechanisms. Remember when the late Bruce Dixon courageously and cogently called Bernie Sanders “a sheep dog candidate”? Remember when Eva Bartlett, Vanessa Beeley and others truly stood with Syrian people in opposing the western intervention? I do. Those who could not face the reality came up with all sorts of profanities and ill conceived theories to demonize the messengers.

Cory Morningstar has been a dedicated environmental activist with a sound track record, who has closely worked with various NGOs. She is a mother. She is an avid gardener. She is an honest person with empathy, passion, love for people, love for our fellow creatures and love for nature. Her human character and sense of justice has culminated in her keen insights, observations and analyses. Her writings have inspired many of us to see the depth and scope of capitalist institutions as part of the social dynamics affecting our consciousness. Her meticulous pursuit of facts in illustrating mechanisms of our world evokes a sense of awe. She is a respected colleague in our struggle toward a better tomorrow.

While her latest series, The Manufacturing of Greta Thunberg—for Consent: The Political Economy of the Non-Profit Industrial Complex Volume I and Volume II, has been wildly praised as a ground-breaking milestone in depicting the vast mechanism of exploitation and subjugation involving the Non-Profit Industrial Complex, it has been also maliciously misrepresented.

One of the very common, yet blatantly erroneous criticisms, centers around the series’ focus on the young activist Greta Thunberg. Why do they attack the author as a child abuser? The series does not attack the 16-yearold activist at all. It points out those organizations and individuals which closely surround her in forming a momentum for their agenda. It delineates how the mobilization fits within the larger framework of corporate “environmentalism”, colonialism, global capitalism and imperialism. The trickery of the accusation that the work attacks a child and smears the youth-led activism follows the same pattern of lies and deceptions unfolding against serious journalism for some time. It reflects how the establishment successfully dominates our minds as it dominates the hierarchy of money and violence. The ruling class actually abuses children by making them pawns for lucrative business projects—such as carbon capture and storage, “renewable energy” schemes, carbon trading and so on (the series discusses why they do not work extensively). They trick the innocent youth into digging their own graves while making profits out of it. Remember people called you racist, when you pointed out President Obama’s drone killings? Remember people called you misogynist when you criticized Secretary Clinton’s colonial policies? Those who did didn’t mind brown people blown into pieces, and didn’t mind the colonial oppression of women in colonized lands. The capitalist hierarchy structurally forces us to embrace the values, norms and beliefs of the ruling class, as it trains people to climb the social ladder as expected. The momentum to accuse Morningstar’s work as a child abuse stems from the same psychological projection of accusers’ own complicity in consecrating a teenager as an invincible saint of their movement.

Then there is the most typical argument to condone obvious institutional tendencies of inhumanity: “things aren’t always black and white”. Of course there are good environmentalists doing good work as well. We have gone through this in so many incarnations. When we point out police brutality, we hear “not all police officers are bad”. When we point out obvious racism among us: “not all white people are racist”. Those are certainly true. But could we also say “not all slave masters were evil”, “not all Kings and queens were evil”, “not all colonizers were evil”, and so on? Well, sure. But does that mean we can bring back slavery, feudalism or colonialism? No. Refusal to talk about the systematic inhumanity inflicted by the system tolerates the status quo as acceptable.

And please do stop with the “but the movement gives us hope” nonsense. What happened when we were sold “hope”, “change” and “forward”, and received colonial wars, big bank bailouts, global surveillance and loss of legal protections during the Obama presidency? We got Donald Trump. When the system squeezes already oppressed people while shuttering their hope and making them embrace fear, people try their best to hold onto whatever they have. They embrace an illusion of salvation in authoritarian lies and hatred against “others”. It is extremely important that we strive to discuss such a mechanism among us instead of jumping into the same momentum. We must discuss the true hope of building a momentum moving beyond the lies and deceptions coming out of the destructive hierarchy.

Morningstar states in The Manufacturing of Greta Thunberg—for Consent: The Political Economy of Non Profit Industrial Complex Volume II Act IV:

“Consider that collectively, the populace appears to believe that not only is it possible to colonize another planet, but that we will do so in the not-so-distant future. This is incredible considering the massive odds of and colossal barriers to such an endeavour succeeding. Thus, it is alarming, that this same populace appears not to believe it is not possible to create new societies where necessity is detached from want (superfluous consumer goods). This begs the question – have we been fully conditioned to believe only those that represent hegemonic interests? It is a sound question considering the billionaires of the world are currently petrified of the capitalist system collapsing – while those oppressed by the capitalist system believe it cannot be dismantled. Yet we can dismantle institutions. We can dismantle the capitalist economic system devouring what remains of the natural world – but not if we identify with our oppressors and the very system that enslaves us. It is our natural world and her living natural communities that sustain us. Not industrial civilization – not technology.”

Hopelessness and cynicism do creep up to justify the status quo. But we also must recognize that such a position does away with putting our efforts toward standing with the truly oppressed ones.

Morningstar’s series meticulously documents how powerful global organizations seek ways to cultivate a consensus for their trajectory. And it carefully states, with facts, why the trajectory does not lead to achieving their promises—preventing climate change and other environmental calamities. The illustrated mechanism has been revealed over and over through their past crimes—the co-ordinated actions of industries, bankers, politicians, NGOs, UN, global financial institutions and media have culminated into colonial wars, cover-ups of nuclear disasters, regime change, and other corporate, colonial and imperial policies. There is nothing speculative, coincidental or conspiratorial about the series. It is based on careful research, honesty, courage to face the real issue and true love for humanity. It is again curiously indicative that those who engage in a conspiracy to mobilize the people according to their agendas accuse those who see through the attempt as “conspiracy theorist”. The use of the derogatory term invented by the US intelligence agency to label dissidents as tin-hat wearing nuts jobs hardly proves their legitimacy.

Moreover, I must say that it is extremely odd and disingenuous that the series has been portrayed as a refusal to take any action, instead insisting on ideological purity. Such an attack has been coming from those who have been pointing out the same moneyed network in forwarding corporatism, colonialism and militarism by manipulating popular opinions. What is the difference between opposing destructive colonial wars and opposing colonization of nature/co-optation of activism? More specifically, what prompts some of them to say “what is your solution?”, “we can’t wait for capitalism to be overthrown to solve climate change” and so on. The obvious falsehood of such an angle is the stark absence of solutions within their own “green momentum”. Morningstar’s research does not talk about the necessity of establishing a communist statehood or overthrowing capitalism in order to solve the impending crisis. It simply states facts in a cohesive manner. Consequently, it certainly indicates the systematic structural issues presented by the hierarchy of money and violence. The research clearly names individuals and organizations that are involved in mobilizing the population in installing government policies that are lucrative to the associated corporations and beneficial to the imperial framework. Capitalist hegemony does present itself as a source of predicaments of our time. But is that new to us?

Needless to say, for those of us who believe in the Marxist perspective, the solution amounts to a structural transformation of our society into one that doesn’t monopolize the means of production for the ruling class.  Economic activities must be subservient to harmonious existence of the people, environment and other species. And our social interactions must be under a control of such aims, instead of financial and social power of the ruling class. But make no mistake that that is simply an ultimate direction. Just as we voice our objections against any form of inhumanity regardless of our systematic problem, when we see certain environmental policies being subservient to the corporate agenda, likely to result in worsened conditions for the people, we discuss them. There shouldn’t be anything different about pointing out the US military aggression and the fallacy of US environmental policies, especially when they are forwarded by the same western establishment. When we find the carbon capture schemes to be disingenuous, for example, we simply point it out. We demand an answer to why corporate “solutions” are upheld as people’s “solutions”. And people who buy into false narratives should be noted as not credible leaders in people’s movement. So the question “what is your solution?” really should be directed at those who subscribe to those erroneous “solutions.” They need to be asked how those solutions would be a worthy cause at the first place, and why cogent criticisms against implementations of destructive schemes cannot be embraced because “we can’t wait for a socialist revolution”.

What people desperately need today is good investigative reports like those presented by Cory Morningstar, along with our educational efforts to reveal the mechanisms of our time. We must learn how the unprecedented wealth accumulation among the very few ends up protected by layers and layers of moneyed social institutions co-ordinating to perpetuate the system, while progressively oppressive financial pressure and state violence against already oppressed people keep herding people into the capitalist framework. When we face the sad reality of people embracing policies that allow the powerful minorities to exploit and subjugate them over and over, what we need is not a popular mobilization guided by vague slogans easily subsumed by the imperial framework. Such a method would lead to draconian enforcement of corporate “solutions” according to their definition of “problems”. It is a recipe for bringing about a fascist order. What we need is openness and willingness to learn how we are domesticated by the authoritarian framework so that the actions are guided by the interests of the people in forming a society that allows true liberation of the people in a mutually respectful and harmonious manner.

Please do read The Manufacturing of Greta Thunberg—for Consent: The Political Economy of Non Profit Industrial Complex Volume I and II. It gives us an excellent starting point in learning how to build a better tomorrow for all of us.

 

[Hiroyuki Hamada is an artist. Exhibiting widely in gallery and non-commercial settings alike, Hamada has been the recipient of a Pollock-Krasner Foundation grant, twice received New York Foundation for the Arts Fellowships in sculpture, and was awarded a Guggenheim Fellowship. Alongside his career as an artist, his writing can be found at various outlets online.]

 

Listen: Green Imperialism [A Spencer Latu Show Podcast]

September 18, 2019

 

 

“The Spencer Latu Show is a progressive politics show that speaks truth to power. We provide much needed coverage, and media criticism of stories at the municipal, provincial, national and international level from the perspective of two progressive working class students; Spencer Latu and Ajeetpal Gill. We are based out of UBC in Vancouver BC.”

In this episode (#47) Spencer discusses green imperialism and its support of regime change in Bolivia.

Click on the link to listen [Running time: 29m:42s]:

https://podcasts.apple.com/ca/podcast/47-green-imperialism/id1437295482?i=1000450321821

 

 

 

The Paris Agreement is a Suicide Pact – This is Why

September 19, 2019

 

The following is an excerpt from the paper This Changes Nothing: The Paris Agreement to Ignore Reality authored by Clive L. Spash, WU Vienna University of Economics and Business, Vienna, Austria

 

“The Paris Agreement signifies commitment to sustained industrial growth, risk management over disaster prevention, and future inventions and technology as saviour. The primary commitment of the international community is to maintain the current social and economic system. The result is denial that tackling GHG emissions is incompatible with sustained economic growth. The reality is that Nation States and international corporations are engaged in an unremitting and ongoing expansion of fossil fuel energy exploration, extraction and combustion, and the construction of related infrastructure for production and consumption. The targets and promises of the Paris Agreement bear no relationship to biophysical or social and economic reality.”

Globalizations, 2016
Vol. 13, No. 6, 928–933,

The Paris Agreement follows suit and claims that: ‘Accelerating, encouraging and enabling innovation is critical for an effective, long-term global response to climate change and promoting change does not require new technology which, even when successful, takes decades to move from invention to innovation to implementation. That time frame is a luxury that has already been squandered by decades of inaction and fossil fuel expansion. The reduction of GHGs is necessary immediately using existing appropriate (not high) technology, changing infrastructure, systemic transformation and control of demand.

Therein lies the problem with the Paris Agreement; it is a fantasy which lacks any actual plan of how to achieve the targets for emissions reductions. There are no mentions of GHG sources, not a single comment on fossil fuel use, nothing about how to stop the expansion of fracking, shale oil or explorations for oil and gas in the Arctic and Antarctic. Similarly, there are no means for enforcement. Article 15 on implementation and compliance establishes an expert committee that will be ‘non-adversarial and non-punitive’, which means that it has no teeth and can do nothing about non-compliance. Then, there is Article 28, which offers the withdrawal option without any sanctions. Everyone seems to have already conveniently forgotten how Canada backed out of the Kyoto Protocol in order to frack on a massive and environmentally catastrophic industrial scale.

What is the point of trusting the governments who sign up to this agreement with one hand while investing ever more in fossil fuel extraction, combustion and consumption with the other? These are the same governments who know the world already has proven fossil fuel reserves that exceed the amount that can be combusted by at least three times,[3] for an even chance of achieving 2C, but continue exploring for more. They are the same governments promoting 7 per cent growth rates and the proliferation of industrialisation and modern energy infrastructure including advanced fossil fuel technology (UN Resolution A/RES/70/1). So, they give us promises of 1.5C while constructing infrastructure and supporting production processes requiring massive fossil fuel expansion in an economic system built on mass conspicuous consumption and a throwaway fashion culture.

The divorce of economic and energy policy from the targets of Article 2 can only be seen as either total cynicism or total delusion on the part of the negotiators applauding in Paris. Perhaps they are all highly trained in the Orwellian art of doublethink. In any case, the aspirational targets bear no relationship at all to the reality of what governments, and their business partners, are actually doing today,[4] or the other treaties the same governments are simultaneously signing. The economic system is already committed to continue exploiting resources as fast as possible in the race for ever-increasing material and energy throughput. Just look at the European Community’s Horizon 20:20 goals and their promotion of growth and competition and the ongoing push for the Transatlantic Trade and Investment Partnership. Apparently, economic growth is the priority to be protected and promoted above all else.

The contradiction at the heart of the Paris Agreement is actually unsurprising because the powerful lobbying for growth as the solution to climate change has for some time been orchestrated by corporate business and financiers using the rhetoric of a green economy. As I have noted elsewhere (Spash, 2014), this has involved the combination of arguments for growth alleviating poverty with the necessity of environmental risk management, and ‘green’ technology promoted through trillions of dollars being directed towards ‘entrepreneurs’ (i.e. multinational corporations), to create a ‘new economy’. Technology and innovation are key to this position with its neo-Austrian economics and ‘free market’ rhetoric. Climate change policy must be crafted accordingly to serve the capital accumulating growth economy, and so the latter becomes the solution to (not the cause of) the former.

Unfortunately, many environmental non-governmental organisations have bought into this illogical reasoning and justify their support as being pragmatic. Neoliberal language is rife across their reports and policy recommendations and their adoption of natural capital, ecosystems services, offsetting and market trading. These new environmental pragmatists believe, without justification, that the financialisation of Nature will help prevent its destruction. Thus, environmentalists promote carbon emissions trading but pay little attention to its dangers and failures (Spash, 2010). For example, Nat Keohane of the Environmental Defence Fund has noted on their website how they pushed in the corridors of Paris for ‘an opening for markets’. The right-wing government of New Zealand, leading an 18-country lobby, also had its negotiators pushing for the same international carbon markets. However, you will not find emissions trading, markets, cap and trade or offsets, mentioned in the doublespeak of the Agreement, but rather the term ‘internationally transferred mitigation outcomes’ (clause 108 and Article 6), something Keohane applauds.

Doublespeak and wording that is strategically ambiguous is the high point of international diplomacy in the Paris Agreement. This is what made the Agreement possible and why it is so meaningless. Do not look for the words oil, natural gas, coal or fracking because they do not merit even one single mention. Nor indeed is there anything about addressing the sources of human GHG emissions, or the structures that promote them. Consider something as fundamental as energy use. The one sentence that mentions energy appears in the preamble and merely acknowledges the need to promote ‘sustainable energy in developing countries, in particular in Africa’.

What the Paris Agreement tells is a bizarrely unreal story. Apparently, the cause of climate change is not fossil fuel combustion or energy sources but inadequate technology and the solution is sustainable development (i.e. economic growth and industrialisation) and poverty alleviation. As far as the current production and consumption systems are concerned, little needs to change. There are no elites consuming the vast majority of the world’s resources, no multinational corporations or fossil fuel industry needing to be controlled, no capital accumulating competitive systems promoting trade and fighting over resources and emitting vast amounts of GHGs through military expenditure and wars, and no governments expanding fossil fuel use and dependency.

The unreality of this document is only matched by the unreality of the praise given to it by the media and others. This is a sign of how much strategic ambiguity and doublespeak have now become an accepted way for international politics to be conducted and reported. People can even applaud stating that the whole UNFCCC has failed for over 20 years and the planet is headed well beyond 2C. The rhetorical flourish of successful agreement is meant to hide a total lack of substance. The Paris Agreement is at heart a document that consists of independent unilateral unenforceable targets but is being sold as a multi-lateral consensus with firm commitments.

In the final analysis, a simple test of the effectiveness of the Paris Agreement would have been a dramatic drop in the share price of the fossil fuel industry, which is loaded with toxic assets.

That is, a serious agreement would have written-off all the fossil fuel reserves that cannot be burnt without heading way beyond the already exceed 2C target. This would have revealed the financial balance sheets that are bankrupt. Nothing happened to the stock market because the Paris Agreement is perceived by the fossil fuel industry, and financial markets, as no threat to business as usual, and possibly it is even a great opportunity for new financial instruments and ongoing economic exploitation of the planet, with trillions to come to the energy industry in subsidies for innovation and technology development.

In reality, the Paris Agreement is a compilation of nationally determined intended contradictions. The UNFCCC Secretariat advanced no plan of action and its latest Agreement is totally divorced from the operations of the current economic and political systems. Human-induced climate change can now conveniently slip off the political and media agenda until the time comes for the next major cop-out due in 2023 when a ‘stock-taking’ exercise is scheduled. By then few, if any, of the politicians responsible for this farce are likely to be in office, and neither they nor the bureaucrats and negotiators who have celebrated this great success will ever be held accountable. An acceleration of climate change impacts seems to be the only thing that will now alter the complacency of the global community.

 

Download the full paper: 2016-Spash-This-Changes-Nothing

 

[3] The excess of three times is based upon large conservative estimates of the available remaining budget, namely 1400 Gt of CO2, under a 50% chance of achieving 28C (Raupach et al., 2014, p. 874). IPCC (2013) calculations are much lower, but even these have been criticised as neither up-to-date (referencing 2011) nor adequately taking into account non-energy emissions which reduce the amount left for fossil fuels. Doing so leads Anderson (2015) to estimate the remaining budget for energy emissions over the period 2015–2100, at about 650 Gt of CO2 for a ‘likely’ (66%) chance of staying below 28C. On this basis, the excess of reserves is over 6 times the available budget. Going down to 1.58C and/or increasing the chance of achieving the target increase(s) the excess even further.
[4] The commitments already made to exploiting new fossil fuel sources by 2012 were estimated as leading to the release of 300 Gt CO2 equivalent between 2012 and 2050 (Meindertsma & Blok, 2012). This is being added to the existing excess of unburnable stocks for the 28C target (McGlade & Ekins, 2015); see also previous note.

 

[Professor Clive L. Spash holds the Chair of Public Policy & Governance at WU in Vienna and is Editor-in-Chief of Environmental Values. He has conducted research on climate change economics and policy for over 25 years and his work in the area includes the book Greenhouse economics: Value and ethics as well as numerous articles. His critique of carbon trading was the subject of attempted censorship while he was a senior civil servant at the CSIRO in Australia. More information can be found at www.clivespash.org.]

Green-smearing from Nicaragua to Bolivia

Tortilla con Sal

September 4, 2019

By Stephen Sefton

 

 

On one level the intensifying deceit of Western media foreign affairs coverage corresponds to the increasing desperation of Western elites confronting their failing global power and influence. But it also signals yet another crisis of capitalist economic growth. After 1945, North America and Western Europe based their genocidal imperialism on a social compact promising prosperity to their peoples at home in exchange for their collusion in imperialist military aggression and neocolonial crimes overseas. That system operated successfully based on the fundamental neocolonial fiction that Western governments and societies promote freedom, justice and democracy around the world, while doing the very opposite.

Now, stagnation and recession in the U.S. and its allied countries demand new dimensions to the endless psychological warfare necessary to sustain the basic neocolonial fiction. Psychological warfare in North America and Europe works to create enduring false beliefs generating, over time, permanent false memories, all serving the purposes of Western elite perception management. That is why the authorities in Sweden, Britain and the U.S. elites have been so vengeful and vindictive towards Julian Assange, among innumerable other less high profile victims. Anyone who effectively exposes the big neocolonial lie is met with the sadistic vindictive revenge of the elites they defied.

A fundamental dimension of contemporary psychological warfare has been dual-purpose corporate co-option of non-governmental organizations. In that psy-warfare dimension, NGOs serve both as disinformation partners with Western news media and too as false interlocutors in international forums and institutions, where they attack governments challenging the U.S. elites and their allies. They actively subvert governments inside countries challenging the West, for example, in Latin America, Cuba, Venezuela, Nicaragua and Bolivia. But they also pervert due process in institutions like the UN, posing as civil society but in fact serving Western elite corporate imperatives, for example in international human rights and environmental mechanisms and forums.

Among these NGOs figure high profile human rights organizations like Amnesty International, Human Rights Watch, the International Federation for Human Rights and Avaaz along with environmental organizations from 350.org and the World Resource Institute to Global Witness and Greenpeace. An increasing interrelationship has developed between corporate NGO funding and the exploitation of people’s general willingness to volunteer for and support apparently good causes. Symbolic of this is the way World Economic Forum attendees like Kumi Naidoo move readily between top management from one NGO to another, in Naidoo’s case from Greenpeace to Amnesty International. From Libya and Syria to Venezuela and Nicaragua, Amnesty International has played a key role using false reports to demonize governments resisting the U.S. and its allies.

As Cory Morningstar has pointed out, Greenpeace is a key player in promoting the corporate driven New Deal for Nature aimed at financializing what remains of the natural world, especially its biodiversity, as a way of engineering a “Fourth Industrial Revolution”. Western corporate greed underlies the identical patterns of news media and NGO misrepresentation and outright deceit supporting regime change offensives against Libya and Syria, or Venezuela and Nicaragua. Right now, that very same pattern of media and NGO manipulation is clearly at work preparing for an intervention to prevent Evo Morales being re-elected as President of Bolivia.

Bruno Sgarzini and Wyatt Reed have noted how Western media and NGOs have falsely attacked Evo Morales blaming him for not controlling the fires in Bolivia’s Amazon. This is exactly what happened in Nicaragua immediately prior to the coup attempt in 2018 when the Nicaraguan authorities were fighting a fire in the Indio Maíz Biological Reserve. That episode softened up Nicaraguan public opinion and set in motion social media networks involving thousands of youth activists trained for that purpose beforehand over several years with U.S. and also European government funding. In mid-April 2018, barely a week after the Indio Maiz fire was extinguished; those networks launched a social media blitzkrieg of lies and inventions marking the start of the actual coup attempt. A practically identical process is well under way now in Bolivia, which holds presidential elections next October 20th.

The timing of the fires in Bolivia’s Amazon is extremely propitious from the perspective of the U.S. authorities and their allies. It takes almost two months for the effects to wear off of the initial psy-warfare bitzkrieg of the kind waged against Nicaragua in 2018 and against Brazil’s Worker’s Party as part of Jair Bolsonaro’s successful 2018 election campaign that same year. Bolivia will almost certainly experience the same kind of psy-warfare assault via social media prior to the October elections. The campaign will be timed to optimize the effect of mass false accusations of government wrongdoing and corruption along with false media and NGO claims of security force repression. Opposition activists are likely to exploit peaceful demonstrations on indigenous peoples and environmental issues so as to commit murderous provocations, just as they did in Nicaragua and Venezuela.

All of these tactics are likely be deployed against Bolivia so as to destroy the current prestige and high levels of support for President Evo Morales. In Bolivia, as in Nicaragua and Venezuela, the governing progressive political movement enjoys around 35-40% core electoral support, the right wing opposition have around 25-30% with 30-40% of voters uncommitted. The Western elites know they need to motivate something over half of those uncommitted voters against Evo Morales so as to get the right wing government they so desperately need in Bolivia to try and make good the unmitigated debacle of Mauricio Macri’s right wing government in Argentina.

The intensity of any Western media and NGO campaign against Morales is likely to reach similar levels as their cynical campaigns of lies and defamation against Venezuela and Nicaragua. Should that offensive go ahead, as seems probable, the difference will be that this time Evo Morales and his team are alert and unlikely to be taken by surprise as the Nicaraguan authorities were by the vicious, sudden attack against them in April 2018. A likely variation in Bolivia’s case will be a higher profile of environmentalist NGOs working in tandem with their human rights counterparts feeding misrepresentations and downright lies into Western news media. For the U.S. and European Union elites the regional geopolitical stakes are high enough to make an attack on Bolivia imperative.

 

[Stephen Sefton is a member of the Tortilla con Sal collective based in Nicaragua]

The Manufacturing of Greta Thunberg – for Consent: The Behavioural Change Project “To Change Everything” [Volume II, Act V]

September 18, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form] [Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

“All experts serve the state and the media and only in that way do they achieve their status. Every expert follows his master, for all former possibilities for independence have been gradually reduced to nil by present society’s mode of organization.”

 

— Guy Debord, Paris, February-April 1988, Comments on the Society of the Spectacle

 

The Climate Group Launches We Mean Business & Climate Optimist 

“With respect to environmental governance, the effect of this is to sustain ‘the paradoxical idea that capitalist markets are the answer to their own ecological contradictions’. In service to this fantasy, celebrity promotion helps to mobilize affect and desire in support of environmental causes, focusing attention on splashy, sensation-filled spectacle supporting the win-win narrative and thereby conjuring an aura of environmentalism ‘as exciting, exotic, erotic, and glamorous—as ‘sexy'”.

 

— Blinded by the Stars? Celebrity, Fantasy, and Desire in Neoliberal Environmental Governance, Robert Fletcher

On September 5, 2014, The Climate Group announced that the launch of We Mean Business [Volume II, Act IV] would take place later that month on September 22, the eve of the UN Climate Summit, in order to “catalyze action around climate change and bring it back to the top of the global agenda”. The founding partners of We Mean Business are Business for Social Responsibility (BSR), the B Team, Carbon Disclosure Project (CDP), Ceres, The Climate Group, the Prince of Wales’s Corporate Leaders Group (CLG) and the World Business Council for Sustainable Development (WBCSD). Together, these entities represent the world’s most powerful corporations and investors.

Ahead of the launch (on September 9, 2014) a press conference was held by Christiana Figueres, executive secretary of the United Nations Framework Convention on Climate Change (UNFCCC); Mindy Lubber, president of Ceres; and Nigel Topping, executive director of CDP. The conference focused on the role of corporations and investors at the UN Climate Summit and during climate negotiations, as well as the UN climate chief expectations from CEOs leading up to Paris 2015.

The media contact provided for both the press conference led by Figueres and the We Mean Business launch was that of Callum Grieve of We Mean Business. Grieve, who created and led the first Climate Week NYC in 2009 is identified by WWF as co-founder of We Mean Business. As disclosed in Volume II, Act IV Grieve shared the tweet of the *”lonely” girl on a sidewalk, Greta Thunberg, on the very first day of her strike, August 20, 2018. As the third person to reply to the initial tweet, Grieve would include the following people and institutions: We Don’t have Time, The Climate Museum, Greta Thunberg, Jamie Margolin (youth founder of This Is Zero Hour), Zero Hour, Youth Climate March LA, This is Zero Hour Ft. Lauderdale, Greenpeace International, Al Gore’s Climate Reality Project, and the UNFCCC, the “official Twitter account of UN Climate Change”. [*Ingmar Rentzhog, founder and CEO of We Don’t Have Time, Volume I, Act I]

As touched upon in Volume II, Act II, Grieve is the communications specialist for Christiana Figueres “Every Breath Matters” campaign. He is the former communications director for We Mean Business, The Climate Group (co-founder of We Mean Business), and Sustainable Energy for All (SEforALL). Grieve has coordinated high-level climate change communications campaigns and interventions for the United Nations, the World Bank Group, and several Fortune 500 companies.

Callum is the co-founder and director of Counter Culture, a brand development firm specializing in behavioural change campaigns and storytelling, focused on climate change and energy. The co-founder of Counter Culture is Emily Farnworth, head of climate initiatives at the World Economic Forum, former director of Counter Culture and former campaign director of the We Mean Business RE100 initiative led by The Climate Group in partnership with CDP. [Incorporated April 26, 2011, dissolved December 19, 2017, the Twitter account for Counter Culture has been inactive since May 11, 2018.]

 

 

The Climate Group’s initiatives are brought forward as part of the We Mean Business Coalition. Such initiatives include RE100 (renewable power), EP100 (energy productivity), and EV100 (electric vehicles). [Source] [Further reading on The Climate Group: ACT IV]

By far the most popular initiative of The Climate Group is the annual event created by Grieve: Climate Week NYC.

On September 19, 2017, The Climate Group launched Climate Week NYC 2017 with a high-profile opening ceremony attended by B Team leader billionaire Richard Branson, UN representatives, governors, NGOs and corporate entities such as PepsiCo, Bank of America, and Walmart. Showcasing “the unstoppable force for action on climate change”, the ceremony highlighted the launch of the Climate Optimist campaign created “to change the dominant narrative on climate change.”

“We also launched the Climate Optimist campaign, in partnership with Futerra, which aims to spread the word about climate action and focus on what is happening, rather than the doom and gloom.”

 

— Helen Clarkson, CEO, The Climate Group, former head of Forum for the Future and Médecins Sans Frontières

 

“In the last eight weeks Mars and VF Corporation and Interface and Ashden and DivestInvest and EcoMedia came on board to help us launch this campaign.”

 

— Solitaire Townsend, Co-Founder, Futerra, [Source]

 

The Climate Optimist Twitter account (created July 2017) would post its first “tweet” on September 25, 2017. The Climate Optimist concept, largely consisting of celebrity endorsement, appears to be more or less sitting in the wings at this time, having been effectively replaced by Christiana Figueres “Global Optimism” project.

The Medium is the Message

 

During the years 2003-2009, new joint collaborations were forged to create a global platform where three entities – corporations, state and civil society – would all fuse together as one. The United Nations Framework Convention on Climate Change (UNFCCC), the non-profit industrial complex and the foundation funding made possible via oligarchs, corporations and capitalism itself, would facilitate the transition. [1] Pivotal to this evolution would be the corporate and foundation funded “progressive media”. The social engineering project to “change everything” is today perhaps the most successful behavioural sciences experiment in modern history.

The creation of ClimateWorks, GCCA (both officially launched in 2008), The Climate Group (2003), Climate Week NYC (2009), and other heavily financed projects would essentially culminate as an overlapping force of key players that would saturate and dominate the discussions surrounding climate. NGOs, such as those that formed the GCCA, would soft peddle feel-good messages to the public, while the critical discussions led by (and serving) corporate power took place behind closed doors unabated, with little to no dissent. Climate Week NYC (“shaping markets and setting policy“) was formed as a partnership between The Climate Group, the United Nations, the UN Foundation, the City of New York, the Government of Denmark, the GCCA TckTckTck campaign, and the Carbon Disclosure Project (CDP). Climate Week NYC, takes place every September in New York City and features the campaigns of We Mean Business.

“Today more than 3,000 events in more than 120 countries around the world the TckTckTck campaign has organized what we call global wake up events to our leaders. We feel that now is the time for all of us – government, business and civil society – to stand shoulder to shoulder to work together…”

 

— Kumi Naidoo, Chair TckTckTck Campaign, Executive Director of Greenpeace International, 6^th segment of the Opening Ceremony of Climate Week NYC, September 2009

Behavioural Change: “Together” and “Equality”

Today, the project for corporations, Annex 1 states and citizenry “to come together as one”, has been largely realized. The distinct boundaries between working class, ruling class, and the corporation rebranded with a caring human face, continue to be strategically and deliberately blurred. Orchestrated movements, comprising the Euro-Anglo (shrinking) middle class are embraced, regardless of vaguely understood elite/corporate origins. Manufactured demigods and deities (framed as “leaders” and “activists”) are predominantly white from elite backgrounds and/or privilege. As this relationship becomes more and more normalized, via a decade of societal conditioning, those tasked with implementing the “together” (i.e. we are all equal) ideology become more excelled in their ability to create discourse. That is, to shift all discussion away from class analysis – and even eliminate the issue of class altogether. The grotesque irony of corporate behemoths that purposely impoverish the world’s most vulnerable while plundering the planet for profits, feigning concern over inequality, goes largely undetected.

“What they do manage to do is deliver an added punishment on the poor and working class, people who are struggling to make ends meet. It places an unfair level of guilt on ordinary people whose impact on the environment is relatively negligible compared to the enormous destruction caused by the fossil fuel industry, mining companies, plastic and packaging production, shipping and the military industrial complex. Seldom (if ever) questioned are the basic foundations of the current economic order which is driving the decimation of the biosphere for the benefit of the wealthy Davos jet set.”

 

— Kenn Orphan, March 2019

“The U.S. military hides statistics on its petroleum usage and its disposal of chemical waste, and of course the severe consequences of all the current ongoing U.S. wars (see Cholera in Yemen just for starters). The socio-political landscape is seeing the rise of global fascism as well as a continuing migration of wealth to the very top tier of the class hierarchy. Homes are being built with servants quarters for the first time in over a hundred years. It is a return to both Victorian values and social structure and in a wider sense a return to feudalism. The homeless camps that circle every American city speak to the extreme fragility of the social fabric in the West today. A fragility that both planned and exploited by the ruling classes.”

 

— John Steppling, June 2019

+++

The Framing and Language Utilized to Create the Required Momentum

“To Change Everything We Need Everyone”

 

“Not only is tackling climate change compatible with economic growth… it is the only way that we are getting economic growth from the 21st century onwards.”

 

— Paul Polman, Chair of the B Team, Chair of the International Chamber of Commerce (ICC), Vice Chair of the UN Global Compact Board and member of the International Business Council of World Economic Forum (WEF), August, 4, 2014 [Emphasis added]

“Oh, I say you been misled. You been had. You been took.”

 

— Malcolm X, 1964

Above: Susan Rockefeller, Co-executive producer of the “This Changes Everything” documentary film and founding partner of Louverture Films, LLC. Louverture is the production company for the documentary film “This Changes Everything” (with The Message Productions, LLC / Klein Lewis Productions). Photo: Rockefeller at her home on the Upper East Side in Manhattan, New York, on September 8, 2015. Samira Bouaou/Epoch Times)

 

“We cannot change everything – without everyone.”

 

— Solitaire Townsend, co-founder, Futerra, at the “Climate Optimism” global launch, Climate Week, September, 2017 (with Helen Clarkson, CEO, The Climate Group)

 

“To change everything, we need everyone. It is time for all of us to unleash mass resistance – we urge the adults to join us. On September 20th we call for a global general strike.”

 

— Greta Thunberg, May 23, 2019, Twitter

 

 

 

This Changes Everything started with “The Message” project financed in its infancy by Rockefeller and several foundations in 2011. In 2014 the first stage of “The Message” project launched with the book published by Naomi Klein (350.org director and Leap founder) “This Changes Everything”. [Further reading: “Financing ‘The Message‘ Behind Naomi Klein’s ‘This Changes Everything’ Project”] The book was launched in advance of the first People’s Climate March which took place on September 21, 2014. The march was organized by GCCA/TckTckTck, the Rockefeller Brothers Fund, Climate Nexus (a sponsored project of Rockefeller Philanthropy Advisors), 350.org (incubated by the Rockefeller Foundation), the Rasmussen Foundation and USCAN. The People’s March was mobilized as a means to build momentum for the United Nations Climate Summit in New York City.

From this juncture forward, “This Changes Everything”, in its many variations, has indeed served as the central “message” for desired behaviours sought by the ruling classes.

“Emphasis by repetition gains acceptance for an idea, particularly if the repetition comes from different sources.”

 

— Edward L. Bernays, Biography of an Idea: The Founding Principles of Public Relations, 1965

Within the repetitive language and framing that inundates our collective psyche – ever so subtly coaxing our subconscious to acquiesce to the “new climate economy” – we find the words: change, everything, everyone and together. “To Change Everything, We Need Everyone.” “This Changes Everything.” “Changing Together.”

From Naomi Klein, to 350.org, to WWF, to We Mean Business, to the World Bank, to The Climate Group, to the Green New Deal, to Greta Thunberg – the remixed slogans with identical language are reverberated from the corridors of the non-profit industrial complex and hallways of the power elite. The shared marketing slogans coalesce with the shared neoliberal ideologies. Ideologies undergoing a restructuring in a desperate attempt to maintain an economic system in decline.

The language continues right up to the present year with Naomi Klein presenting the video production “A Message From the Future With Alexandria Ocasio-Cortez” to the call for the September Global Strike by Greta Thunberg via Twitter: “To change everything, we need everyone.”[Shared at 2:22 PM – 23 May 2019, the tweet had 2.9k “retweets” and 6.8K “likes” on 23 May 2019 at 9:54PM EST].

 

 

 

 

 

The purpose of “the message” is paramount. This is the subtle, yet effective, erasure of class divisions. The peasants can sleep soundly knowing they and the corporation (or NGO) that has seized their land share the same values. The interests of those at the helm of Goldman Sachs are no different from those espoused by the plumbers, factory workers, and working class. There is no common enemy, as we are united as one. Inequality will be corrected under a new reformed capitalism sometime in the near future.

This can be illustrated in the article written by Greenpeace International Executive Director Jennifer Morgan, in collaboration with The B Team’s Sharon Burrows (January 21, 2019, Davos). The following is an excerpt from their article Tackling the Twin Challenges of Climate Change and Inequality:

“Meanwhile, the world’s richest one percent took home 82 percent of all new wealth last year and, according to the World Bank, almost half of all people worldwide are one medical bill or crop failure away from destitution. Inequality continues to rise as the world warms.”

The said solution provided by Morgan and Burrows is tragic to say the least: “We need the Davos elite to change the rules of the global economy to benefit people and the planet alike.” The citizenry must “demand the fundamental and urgent change we need” – from those that enslave us and destroy our natural world.

And here the word “together” presents itself once again. Morgan and Burrows surmise their argument with:

“We are determined and excited that together, as environmentalists and trade unionists, we can face up to the twin challenges of inequality and climate change. Will the ‘Davos Man’ join us?” [Emphasis added]

The idea that “the Davos Man” (the billionaire oppressor) would consider joining the oppressed, impoverished and exploited, or that such a union would be a beneficial one, is an insult to both the world’s most vulnerable citizens and to the workers of the world. Black Panther Assata Shakur, now living in exile in Cuba, dispelled this myth and dangerous discourse in a single sentence: “Nobody in the world, nobody in history, has ever gotten their freedom by appealing to the moral sense of the people who were oppressing them.” Yet this is exactly what those in servitude to the ruling class would like you to believe can happen. At one time, fairytales were written for children. Today, they are written for adults.

The United Nations goes further than Morgan and Burrows in framing the gross inequality with the following statistic provided by Oxfam:

“26 people own the same wealth as the poorest 3.8 billion people who make up the poorest half of humanity.” [Emphasis in original.]

And indeed this is shocking as it is grotesque. But to comprehend the real new-found concern and focus on inequality between the world’s billionaires and those monetarily impoverished [“The New Focus: Inequality“], one must keep reading.

At the heart of “the new focus, “inequality” represents something far more important than eradicating poverty and distributing wealth equally amongst the world’s citizens; rather, the real crisis is the growing fear of billionaires – that capitalism could collapse – due to a citizenry no longer willing to be compliant.

The UN divulges that in 2018 “79% of Latin Americans said their countries were governed in the interest of the powerful — the highest number since 2004.” This statistic is derived from the April 5, 2019 report “Ruling for the few? How Weak Legitimacy Can Hinder Compliance and Cooperation in LAC countries” written by Luis Felipe López-Calva, UN Assistant Secretary-General and UNDP Regional Director for Latin America and the Caribbean.

From the report:

“The increasingly widespread belief that countries are governed to benefit “the few” rather than “the many” suggests that the legitimacy of institutions may be declining in the region…. Voluntary compliance is a key enabler of cooperation and coordination, and thus ultimately an important foundation of positive governance-development dynamics.

 

As explained by Margaret Levi, “…citizens are willing to go along with a policy they do not prefer as long as it is made according to a process they deem legitimate, and they are less willing to comply with a policy they like if the process was problematic. One widely used measure of willingness of citizens to cooperate is tax morale…. In the graph, the share of people responding greater than 5 is shown as those that think it is “justifiable” to evade taxes. What we see is that while a majority of citizens in all countries manifest disagreement with the idea of evading taxes, there is a clear and positive relationship between the share of people who think their country is governed in the interest of a few powerful groups and the share who think it is justifiable to evade taxes…. If citizens do not believe that institutions are responsive to the needs of all, they may choose not to cooperate. We can think of this as “opting out” of the social contract.” [Emphasis in original]

Chapter 4 of the same UN report features a quote by Achim Steiner, UNDP Administrator, and former advisory board member of The Economics of Ecosystems and Biodiversity (*TEEB):

“Inequality is causing all of us a great deal of unease. In many of our societies, it is triggering a great deal of polarization, a questioning of fundamentals – whether it is the social compact, whether it is the role of government, whether it is the role of capital…” [Source] [Emphasis added]

[*TEEB, launched in 2012, hosted by UNEP and backed by the European Commission and countries including Germany, Norway, and the United Kingdom, has since been absorbed/rebranded into the Natural Capital Coalition. The Natural Capital Coalition is working with the world’s most powerful corporations and institutions for the implementation of the financialization of nature.]

The UN report continues: “Inequality has jeopardized economic growth and created a serious barrier to eradicating poverty, the bedrock of the 2030 Agenda. But inequality is not natural or inevitable. It stems from policies, laws, cultural norms, corruption, and other issues that can be addressed.”

While it is true that “inequality is not natural or inevitable”, the statement that it “stems from policies, laws, cultural norms, corruption, and other issues that can be addressed” is a convenient alibi. Inequality is a by-product of the capitalist economic system. It can be “addressed” by the UN for infinity, that is true. It cannot and will not, however, be solved inside of the capitalist system, as the system is built upon and dependent upon exploitation.

“In 2017, an estimated 82% of the wealth created globally went to the top 1% of the world’s population. Wages in many parts of the world remain flat. Despite important recent progress in tackling poverty, just under half of Africa’s population still lacks access to electricity today.” [New Climate Economy]

Following the rollout of the global “green new deals” masking the 100 trillion dollar bailout, we can expect the 82% of the wealth created globally that went to the top 1% – to rise. We can expect wages in many parts of the world to remain flat, and despite the promise of job creation (a key selling feature for the GND), the exact opposite is more likely to be true. The fourth industrial revolution is “characterised by increasing globalisation and the rise of automation. Indeed, the growth of new technologies and artificial intelligence (AI) is having a profound effect on labour markets, with some economists suggesting that automation could potentially replace over half of all jobs by 2055.” [New Climate Economy]

Ironically, the featured image on the cover of this same Sustainable Development Goals report is a young girl in Afghanistan standing at a chalkboard. While feigning concern for the Earth, her inhabitants, and inequality, the US and NATO states have spent trillions of dollars financing their deadly resource wars in Iraq and Afghanistan. Death, devastation, and environmental degradation, are exempted from discussions with the modern environmental “movement” – as is organized resistance to the US Pentagon – a leading contributor to climate change. Consider the June 27, 2019 article “The Pentagon’s Outsized Part in the Climate Fight” authored by 350.org founder Bill McKibben, minimizing militarism’s horrific impact. One can only wonder how a victim of US warfare would feel reading McKibben’s optimistic opinion on the world’s most destructive war machine.

 

The Framing and Language Utilized to Create the Required Momentum

Together

to·geth·er Dictionary result for together: 1. with or in proximity to another person or people. “together they climbed the dark stairs. synonyms: with each other, in conjunction, jointly, conjointly, in cooperation, cooperatively, in collaboration, in partnership, in combination, as one, in unison, in concert, concertedly, with one accord, in league, in alliance, in collusion, side by side, hand in hand, hand in glove, shoulder to shoulder, cheek by jowl; informal in cahoots “friends who work together”

 

 

 

 

September 20, 2019: The “Global General Strike”

“And in 1964 this seems to be the year, because what can the white man use now to fool us after he put down that march on Washington? And you see all through that now. He tricked you, had you marching down to Washington. Yes, had you marching back and forth between the feet of a dead man named Lincoln and another dead man named George Washington singing “We Shall Overcome.” He made a chump out of you. He made a fool out of you. He made you think you were going somewhere and you end up going nowhere but between Lincoln and Washington.”

 

— Malcolm X, 1964

On May 23, 2019, the Greta Thunberg Twitter account announced “To change everything, we need everyone. It is time for all of us to unleash mass resistance – we urge the adults to join us. On September 20^th we call for a global general strike.

Also on May 23, 2018, The Guardian published a letter credited to “Greta Thunberg and 46 youth activists”: Young People Have Led the Climate Strikes. Now We Need Adults to Join Us Too – “But to change everything, we need everyone. It is time for all of us to unleash mass resistance – we have shown that collective action does work. We need to escalate the pressure to make sure that change happens, and we must escalate together.”

May 23, 2019: Author and 350.org board member Naomi Klein shares a social media post by 350’s Strategy and Communications Director, Jamie Henn. Henn is recognized by Future Stewards (Leaders Quest, Mission 2020, The B Team) as a “deep practitioner”: “Committed leaders will increase pressure on their peers to engage – establishing a new norm.” [Source]

The following day (May 24, 2019), The Guardian published a letter of support and endorsement of the global strike credited to “Naomi Klein, Bill McKibben and others”: “It’s a one-day climate strike, if you will – and it will not be the last. This is going to be the beginning of a week of action all over the world. And we hope to make it a turning point in history. “Others” included the following signatories: Christiana Figueres (B Team leader, Global Optimist, etc.), KC Golden (350.org), Annie Leonard (executive director of Greenpeace USA and co-founder of Earth Economics), Michael Mann (The Climate Mobilization board), Jennifer Morgan (executive director of Greenpeace International), Kumi Naidoo (executive director of Amnesty International), Gus Speth (The Climate Mobilization board, World Resources Institute founder), billionaire Tom Steyer (founder of Next Gen NGO), and Farhana Yamin (Track Zero and Extinction Rebellion leader). [2] Here we have Christiana Figueres slowly being brought into the public foray of elite “activism” by The Guardian with those such as 350’s McKibben and Klein.

Above: Global Climate Strike website [This Global Climate Strike event registration is hosted by 350.org.”] International partners include 350.org, Avaaz, Greenpeace, WWF, Oxfam, Amnesty International, Extinction Rebellion, Fridays for Future, Friends of the Earth International, Global Greengrants Fund, and Patagonia [3]

MoveOn is a co-founder of Avaaz: “US Youth Climate Strike is working with MoveOn”

The “global strike”, coinciding with the Climate Week NYC event is, in reality, the opening act for the UN Climate Action Summit.

“Recent climate strikes have shown that young people and civil society are demanding action on climate and want to be engaged in the decision making process. The time to respond with action is now.”

 

— Secretary-General’s Climate Action Summit, Track #3: Youth Engagement & Public Mobilization, V.3 – 31 May 2019

The UN Climate Action Summit commences on September 23, 2019: “There is still time to tackle climate change, but it will require an unprecedented effort from all sectors of society. The Summit will showcase a leap in collective national political ambition and it will demonstrate massive movements in the real economy in support of the agenda. Together, these developments will send strong market and political signals and inject momentum in the ‘race to the top’ among countries, companies, cities and civil society that is needed to achieve the objectives of the Paris Agreement and the Sustainable Development Goals.” [Source][Emphasis added]

“Internally, the necessary acquiescence to established powers and institutions is garnered by public relations counsels through the selective presentation of information, repetition, emotional manipulation, and appeals to popularity and authority. Interestingly, contemporary writer and notable propagandist Walter Lippmann referred to this process as the ‘manufacture of consent.'” [See Public Opinion by Walter Lippmann][Source]

In order to achieve a much sought “Paris-like moment”, the UN has set up a steering committee of 25 “distinguished individuals” and “key advisory committees”. “The overarching purpose of the Key Advisory Committees is to ensure that the Secretary-General’s 2019 Climate Action Summit delivers major outcomes on enhanced climate ambition.” [Source]

Laurence Tubiana, CEO of the European Climate Foundation (ClimateWorks) serves as co-chair of the Ambition Advisory Group. Christiana Figueres serves the Youth & Mobilization “action stream”. Other steering committee members include Nicolas Stern (The Global CCS Institute – carbon capture and storage), Paul Polman (New Climate Economy, B Team chair, International Chamber of Commerce chair, UN Global Compact Board vice-chair, member of the International Business Council of World Economic Forum), and Achim Steiner (TEEB, the financialization of nature, Green New Deal 2009). [Full list]

 

The UN Secretary-General has prioritized six action portfolios and three additional key areas. The second key area identified is “Youth Engagement and Public Mobilization: To mobilize people worldwide to take action on climate change and ensure that young people are integrated and represented across all aspects of the Summit.” [Source] [Track #3 work plan]

Leading the youth engagement and public mobilization for September 21, 2019 are GCCA co-founding NGOs Greenpeace International, 350.org, Avaaz and CAN International. Here, we can add that the money being funnelled into these NGOs is phenomenal. Consider 350.org (with assets of $11,249,637.00 in 2017) received funding from 197 foundations in 2017. These included US ClimateWorks, the European Climate Foundation (arm of ClimateWorks), and the Rockefeller Brothers Fund.

Others at the helm of youth engagement include WEF Global Shapers (World Economic Forum), The B Team (We Mean Business), World Resources Institute, and YouTube. [88] (Here it can be noted that Voice For the Planet is an WEF Global Shapers initiative managed by WWF. It is more than likely that very few, if any, youth that comprise the WEF Global Shapers actually comprehend that the Voice For The Planet campaign is in fact a campaign to advance the financialization of nature.)

 

Highlighted under “The Road to the Youth Climate Summit” section on the UN website is the May 29, 2019 meeting between UN Secretary-General António Guterres and Greta Thunberg at the R20 Austrian World Summit, which links to a photo of Guterres and Thunberg on the UN Instagram account. The message to the millennials following Thunberg is that Guterres is an ally, as is the UN. The behaviour change insights offices working with governments across the globe would refer to this media event as “nudging”.

 

The “Expected Outcomes Objective” of the working plan is to “respond to the unprecedented mobilization of young people worldwide who are demanding ambitious climate action in the lead-up to the Secretary General’s Climate Action Summit.” In other words, give the appearance of concessions and victories to the organized and orchestrated mobilizations, financed and organized by the very same powers who will thus respond with the so-desired market solutions that will further destroy the biosphere.

Highlights from the 2018 Global Climate Action Summit outcomes convey what “success” looks like in the face of a global relentless assault on our planet that sustains all life:

“Starbucks’ CEO Kevin Johnson announce that Starbucks commits to design, build and renovate — and, importantly, operate— 10,000 greener stores globally by 2025.”

 

[Source: 2018 Global Climate Action Summit Outcomes]

 

At the Global Climate Action Summit, more than 100 jurisdictions — including California, the world’s fifth largest economy — and over 70 big cities that are home to more than 425 million people, as well as a significant number of companies — including heavy industrial emitters and financial institutions — joined those who have explicitly pledged to reach carbon neutrality by mid-century.

 

[Source: 2018 Global Climate Action Summit Outcomes] [Here, it must again be stated that “carbon neutrality” has nothing to do with stopping emissions. Rather, the term allows for continued business as usual while simultaneously accelerating carbon markets/offsets.]

Under the “youth engagement and public mobilization” section titled “intergenerational dialogue”, it is odd to find the “youth leaders of climate action” defined as “now talismanic”. Definitions of talismanic. 1. adj possessing or believed to possess magic power especially protective power. Perhaps written in reference to Thunberg’s mother’s metaphor in her recently published book, that Greta can see CO2 with her naked eye. [Source]

The intergenerational dialogue continues to the strategy of providing youth leaders “a chance to ask bold and provocative questions of political leaders as well as propose concrete solutions in a UN setting will be an important statement that the voices of youth are being listened to, and more importantly are being responded to” with the expected outcome as follows: “Through partnerships with the private sector, philanthropic foundations, and/or celebrity influencers, XX people reached worldwide as a result of innovative public engagement campaigns.”

Other expected outcomes are the complete omission of militarism, restrictions on aviation, the elimination of industrial livestock production, and any policy whatsoever that could hinder economic growth of the industrial machine destroying the planet.

It is incredible, yet completely predictable, that to date, the Twitter account belonging to Miss Thunberg, with 5,102  “tweets” for action on climate (accessed September 7, 2019), has yet to create a single post highlighting the primary drivers of climate change: militarism, imperialism, colonialism and capitalism. It’s not as though Miss Thunberg does not understand what war is, as she has mentioned the word “war” at least twice in reference to solving climate change:

“How do you solve landing on the moon for the first time? How do you solve a war? I’m sure as soon as we recognise that we are in a climate emergency, we’ll find solutions.”— Greta Thunberg in UK Parliament

 

“We need to change the system, as if we were in crisis, as if there were a war going on.” [Source]

The omission of war is quite an interesting oversight considering Thunberg has been nominated for a Nobel Peace Prize. A Norwegian lawmaker who nominated Thunberg for the prize states that “climate threats are perhaps one of the most important contributions to war and conflict.” – yet no one in a position of power and influence states the opposite reality: war and conflict are one of the most important contributions to the climate threat.

Recently, there was one small exception. On June 26, 2019, Thunberg retweeted a post on militarism’s contribution to climate change. The following morning on June 27, 2019, at 7am, an article authored by Bill McKibben (referenced earlier in this act) on minimizing militarism’s impact, was published by The New York Review of Books.

Rather than a call for a global general strike that could “make the economy scream” in defiance of US militarism – the largest polluter in the world, a call for a global strike has been issued by Thunberg et al. for Friday, September 20, 2019 – which will launch the UN Climate Action Summit on September 23, 2019. An institution and summit that bows down to corporate power and Annex 1 NATO states. An institution that has been successfully captured by the WEF – the architects of the fourth industrial revolution.

“The UN Climate Action Summit team invites input and leadership from businesses in the planning of the event throughout the year, and is working with the UN Global Compact, the We Mean Business coalition, the International Chamber of Commerce and the World Economic Forum to coordinate these efforts.”

 

— Briefing on Private Sector Engagement in the UN Climate Action Summit, 2019 [Emphasis added]

 

“To strengthen and preserve this [Liberal World] order, however, will require a renewal of American leadership in the international system. The present world order has been forged by many hands and peoples, but the role of the United States in both shaping and defending it has been critical. American military power, the dynamism of the U.S. economy, and the great number of close alliances and friendships that the United States enjoys with other powers and peoples have provided the critical architecture in which this liberal world order has flourished. A weakening of America’s commitment or its capabilities, or both, would invariably lead to its collapse.”

 

— Strengthening the Liberal World Order, A World Economic Forum White Paper, April 25, 2016 [Emphasis added]

Emerging from Emergency – Harnessing the Momentum

“Citizen protests and legal actions against companies, governments and individuals will undoubtedly become an increasing leverage opportunity in support of this emergency approach and have already begun.”

 

— Club Of Rome “The Climate Emergency Plan”, launched with We Don’t Have Time and Global Utmaning, December, 2018

The July 4, 2019 high-level Roundtable “Emerging from Emergency – Urgency as a Catalyst for Action and Regeneration” again introduces as the original cast of the Manufacturing for Consent series:

“The Club of Rome will take part in the inaugural London Climate Action Week, which runs from 1st – 8th July. Co-President, Sandrine Dixson-Declève, will speak at a GLOBE international event (1st July) at the Houses of Parliament in Westminster, on the role of parliament in responding to the Climate Emergency. On Thursday 4th July, the Club of Rome will host a high-level Roundtable at Chatham House (“Emerging from Emergency“) on harnessing the momentum generated by the growing climate emergency narrative, to shift from mere declarations to action. The meeting will convene the various strands of the climate emergency and sustainability space – activists, problem-holders and solution providers – in order to co-design concrete solutions for genuine impact.  – invite only.” [Source]

 

Until recently, Sandrine Dixson was Chief Partnership Officer for UN Agency Sustainable Energy for All. Prior to this position, Dixson served as the Director of the Prince of Wales’s Corporate Leaders Group (CLG) (also referred to as EU Corporate Leaders Group on Climate Change). CLG, a co-founder of We Mean Business, is the same group of corporations that the climate umbrella group TckTckTck (now simply known as GCCA) had partnered with in its formation prior to COP15 – that threw the G77 states under the bus in Copenhagen, in servitude to their funders. Dixson’s bio is extensive as are her past and current advisory positions inclusive of United Nations Environment Programme (UNEP), and the US Agency for International Development (USAID). She is a member of The Guardian’s Sustainable Business Advisory Board; former vice chair of the European Biofuels Technology Platform, a former board member of We Mean Business and served on the Advisory Board of the Oil and Gas major African oil corporation Sasol. Dixson worked with Al Gore in 1992. In 2017 she served as moderator for Norwegian CCS policy at a seminar in the European Parliament. [Full bio]

July 10, 2019: The Under2 Coalition (The Climate Group): “Global ‘Climate Emergency’ declarations are soaring as governments work towards long-term carbon neutrality.” The Climate Group business campaigns “are brought to you as part of the We Mean Business coalition.”

“The challenge now is to shift from merely sounding the alarm to giving policy-makers and the business community the policy tools and levers of change which genuinely respond to the emergency.”

 

— City of London website

The “Emerging from Emergency” roundtable event was organized by The Club of Rome in partnership with EIT Climate-KIC, ETC/SystemIQ, We Mean Business and E3G.

“The challenge now is to shift from merely sounding the alarm to giving policy-makers and the business community the policy tools and levers of change which genuinely respond to the emergency. The other key intervenors for this session are: Nigel Topping (We Mean Business), Chad Frischman (Project Drawdown) and Cynthia Scharf (Carnegie Climate Governance Initiative).” [Source]

If only to demonstrate the degree of overlap, here it is of interest that the president and executive director of the Sunrise Movement is Michael Dorsey a full member of the Club of Rome. [ACT V]

+++

“And that’s the real question faction the white activists today. Can they tear down the institutions that have put us all in the trick bag we’ve been into for the last hundreds of years?”

 

— Black Power by Stokely Carmichael, 1966

As media hypes the global climate mobilizations in perfect synchronicity with a tsunami of “12 years until climate apocalypse” news articles saturating our collective psyches, global climate emergency declarations announced by states, and all levels of government, are indeed soaring. As this series has demonstrated, and as confirmed by the July 4, 2019, high-level roundtable (“Emerging from Emergency – Urgency as a Catalyst for Action and Regeneration”) this feat has been a high-level orchestrated endeavour. Indeed, the stakes could not be higher. Late-stage capitalism is faltering with economic growth in freefall. The climate mobilizations beget the declarations, beget the policy, beget the budgets, beget the finance.

The policy and legislation are instrumental to unlocking the public funds for so-called “climate infrastructure” projects (predominantly in the Global South). Infrastructure and technologies that will be paid by the citizenry, to be owned by the billionaires. We must never lose sight that the terrifying news regarding our rapidly deteriorating natural world is real, but the reason for the media saturation (spectacle) has nothing to do with protecting the natural world nor the climate – and everything to do with rebooting global economic growth and saving the capitalist system itself. Consider the Global Optimist meme shared by We Mean Business: “People are desperate for something to happen.” The message is this: No one can save you but us. Accept our solutions, or die. Another world is possible, but only if that world is designed by the ruling classes that maintain and expand current power structure. One could call this psychological manipulation, or hegemonic coercion.

This is the gentle transition into the new age of neo-feudalism. Social engineering and behavioural change campaigns have been employed to make hierarchical class invisible, in real time.

The environmental NGOs comprising the non-profit industrial complex exist as corporate front groups. They insulate, protect, and assist in the expansion of existing power structures that facilitate capitalism. NGOs cannot and will not stop climate change because this would be counterintuitive to why they were created. They are funded to the tune of trillions by foundations which, in many cases, assisted in their development and incubation, because they function precisely as they were designed to function.

The answers to the multiple ecological crises upon us, will not be found within the capitalist system that created them. Continuing down this path of denial is time wasted while the world burns.

“Capitalism is borne on manic wings. The economic elite move from corporate skyscrapers and high rise rooftops in order to travel by helicopter, where upon landing, they board private, luxury jets, then, whereupon landing again, they are transported by helicopter to corporate skyscrapers and high rise rooftops. Touching the earth is a fleeting experience. The ruling class have lost touch with ground level verities. In a classical sense, such displays of hubris were understood as the progenitor of madness. The gods first elevate those they drive mad.”

 

— Phil Rockstroh, Bodies on the Ground and the Rise and Rise of the Economic Elite, August 12, 2019

 

 

End Notes

[1] On May 30, 2007 it was announced that “HSBC has created a five-year, US$100 million partnership to respond to the urgent threat of climate change world-wide with the support of The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute (STRI) and WWF… HSBC’s US$100 million partnership – including the largest donations to each of these charities and the largest donation ever made by a British company.” [Source] [2] “Christiana Figueres, Prof Tim Flannery, Nancy Fraser, KC Golden, Tom BK Goldtooth, Maggie Gyllenhaal, Dr John Hewson, John Holloway, Prof Lesley Hughes, Tomás Insua, Satvir Kaur, Barbara Kingsolver, Winona LaDuke, Jenni Laiti, Bruno Latour, Annie Leonard, Michael Mann, Gina McCarthy, Heather McGhee, Luca Mercalli, Moema Miranda, Jennifer Morgan, Tadzio Müller, Kumi Naidoo, Mohamed Nasheed, Carlo Petrini, Dr Anne Poelina, Mark Ruffalo, Peter Sarsgaard, Dr Vandana Shiva, Rebecca Solnit, Gus Speth, Prof Will Steffen, Tom Steyer, Chris Taylor, Terry Tempest-Williams, Aurélie Trouvé, Farhana Yamin, Lennox Yearwood are signatories to this article.” [Source] [3] INTERNATIONAL PARTNERS

• Accountable Now
• Action for Sustainable Development (A4SD)
• ActionAid International
• Amnesty International
• Avaaz (GCCA co-founder)
• CAN International
• CARE International
• CIVICUS
• Christian Aid
• Demand Climate Justice
• Earth Day Network
• Earth Strike
• Extinction Rebellion
• Fridays for Future
• Friends of the Earth International
• Fund our Future
• Global Catholic Climate Movement
• Global Forest Coalition
• Global Greengrants Fund
• Global Justice Now
• Global Policy Forum
• GreenFaith
• Greenpeace International
• Health of Mother Earth Foundation (HOMEF)
• Indigenous Environment Network (IEN)
• International Student Environmental Coalition
• International Tibet Network
• International Trade Union Confederation (ITUC)
• Oil Change International
• Our Kids’ Climate
• Oxfam
• Pan African Climate Justice Alliance
• Parents for Future Global
• Patagonia
• Polar Bears International
• Slow Food
• War on Want
• Women’s March Global
• World Wide Fund for Nature International (WWF)
• Yes! 4 Humanity

 

The Manufacturing of Greta Thunberg – for Consent: They Mean Business [Volume II, Act IV]

September 17, 2019

By Cory Morningstar

 

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI • Addenda I] [Book form] [Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

We Mean Business

Above: On February 20, 2019, We Mean Business promoted the “It’s Going to Be Tremendous” podcast series via its Twitter account. The podcast series co-hosted by Christiana Figueres features interviews with We Mean Business CEO Nigel Topping, Greta Thunberg and Jane Goodall. Funding for Global Optimism is provided by We Mean Business.

The founding partners of We Mean Business are Business for Social Responsibility (BSR) (full membership and associate members list), CDP, Ceres, The B Team, The Climate Group, The Prince of Wales’s Corporate Leaders Group (CLG) [1], and the World Business Council for Sustainable Development (WBCSD). Together, these organizations represent the most powerful – and ruthless – corporations on the planet, groups salivating to unleash 100 trillion dollars to fuel the fourth industrial revolution.

We Mean Business represents 477 investors with 34 trillion USD in assets. [July 4, 2019]

Above: The We Mean Business co-founders

Nigel Topping is the CEO of the We Mean Business Coalition, a founding member of the We Mean Business board, as well as the former executive director of CDP (formerly Carbon Disclosure Project). CDP is “a global NGO which has brought together 655 of the world’s investors, representing assets under management of over $78 trillion, to engage with over 6000 of the largest public corporations on the business implications of climate change.” [Source] ClimateWorks [Act I] shares the physical address, inclusive of suite, of both the CDP (West, Americas) and the Climate Policy Initiative (CPI). [235 Montgomery Street, Suite 1300, San Francisco, CA 94104][CPI Website][CDP website]

Topping also serves on the boards of several institutions, including the Science-Based Targets Initiative, the Energy Transitions Commission, the Grantham Institute, the London Pension Funds Authority, and Daimler. [LinkedIn]

In order to support the implementation of its work, We Mean Business collaborates with a number of other organizations. The implementation partners of We Mean Business include the World Resources Institute, WWF, the Rocky Mountain Institute, the United Nations Global Compact, and C40 Cities [2] while network partners include the New Climate Economy, Mission 2020, E3G, the United Nations Environment Programme, and the World Bank. [Full list]

Sitting on the We Mean Business Board are Peter Bakker, WBCSD president; Helen Clarkson, CEO of The Climate Group; Aron Cramer, CEO of BSR; Steve Howard (co-chair), former chief sustainability officer for IKEA; Mindy Lubber, president of Ceres; Paul Simpson, CEO of CDP; Halla Tómasdóttir, CEO of The B Team; Nigel Topping, CEO of We Mean Business; Eliot Whittington, director of The Prince of Wales’s Corporate Leaders Group; and Celine Herweijer (co-chair), partner and global innovation and sustainability leader of PwC (PricewaterhouseCoopers).

The We Mean Business Compliance Committee consists of the aforementioned Steve Howard; Bruce Boyd, principal and senior managing director at Arabella Advisors; Elizabeth McKeon, head of strategy at IKEA Foundation; and Michael Northrop, sustainable development program director at Rockefeller Brothers Fund.

The We Mean Business Corporate Advisory Group includes representatives from UltraTech Cement, Mahindra, BT (British Telecom), Bank of America Merrill Lynch, Community Energy England, Unilever, Interface, CLP Group (China Light and Power Co), Iberdrola, IKEA, and Yes Bank. [Source]

The We Mean Business Coalition was launched in 2014 by Steve Howard who had previously set up The Climate Group in 2003.

Howard served as chief sustainability officer (CSO) at IKEA Group having served on IKEA’s Executive Group Management from 2011-2017. In addition to co-chairing We Mean Business, Howard sits on the board of SE4ALL (Sustainable Energy For All) and serves as co-chair of the World Economic Forum’s Global Future Council on Environmental and Natural Resource Security. [Further reading: Fit for whose purpose? Private funding and corporate influence in the United Nations, Sustainable Energy For All, pp. 86-96]

Above: Image from We Mean Business April 2019 edition newsletter

We Mean Business & Purpose Create the Climate Campaign Lab

 

 

 

New Power: “The ability to harness the connected crowd to get what you want”

 

— Jeremy Heimans, co-founder Purpose/Avaaz, B Team expert [Source]

The June 12, 2018 We Mean Business article “Profiles of Paris: Steve Howard on helping business be a force for good” shares the history of those who assisted in the formation of the We Mean Business coalition:

“Hannah and I reached out to others, to leaders at the Climate Group, Ceres, WBCSD, BSR, and CDP, CLG and the B Team. Some of us met at the fringes of Climate Week NYC and then in October 2013, this group of busy people travelled to a small hotel in Wassenaar in the Netherlands to spend a weekend planning something different…”

Howard outlines the assistance in forming We Mean Business provided by three main NGOs: World Resources Institute, Greenpeace, and WWF, as well as two pivotal institutions that assisted, ITUC and the UNFCCC.

“Dominic Waughray [bio] and the WEF team supported us (a lot) at Davos where we met again. (The WEF team through initiatives such as the Alliance of CEO Climate Leaders have been hugely effective in promoting business action on climate). We reached out to other business leaders, friends in Unilever, Marks and Spencer, DSM, Swiss Re and others. We talked through our plans with, Andrew Steer at WRI, Kumi Nadoo in Greenpeace, Sam Smith in WWF and Sharan Burrow from ITUC and Christiana Figueres in the UNFCCC. Sam had worked with the Climate seven group of NGOs and was generous with her advice on coalition building. We met as a group with the climate seven. We needed to make sure that if we had a super business coalition on climate change that it was genuinely credible with civil society leaders…”

Howard further discloses that the initial funding for We Mean Business came from IKEA, a founding partner in Macron’s Climate Finance Partnership:

“I spoke at length with Per Heggenes at IKEA Foundation and he could see we had a powerful idea. Per gave me a slot of the limited time at his next board meeting…A few minutes later the board agreed to 20 million Euros…When you have to move fast there is little or no time for mistakes. I asked people I really trusted if they would step up and amongst others Jim Walker bravely agreed to be seconded from the Climate Group as secretariat CEO, and Callum Grieve, who I had worked with on the launch of Climate Week NYC a few years before, stepped in on communications.”

Howard confirms the corporate uptake, not only for Climate Week NYC 2014, but for the People’s Climate March:

“We Mean Business launched at Climate Week NYC 2014. Together with the new IKEA Group CEO Peter Agnefjäll, we joined the Climate March, with other business leaders from Virgin, Unilever, NRG, Patagonia and many others. IKEA colleagues promoted the People’s Climate March on the IKEA home page in twenty countries. We had reached out to business contacts everywhere. Tim Cook from Apple joined us on the Climate Week stage to be interviewed by Christiana Figueres…”

Climate Week NYC 2019 sponsors and partners include, but are not limited to: Salesforce, McKinsey, Bank of America, Unilever, IKEA, ClimateWorks, Rockefeller Brothers Fund, Global Citizen (youth and climate activism partner), We Mean Business, and the UN Climate Action Summit. [3] [Source]

Here, Howard’s full disclosure on the relationship with Purpose – the for-profit public relations arm of Avaaz, specializing in behavioural change, “new power” and “ownerless movements” – is striking. Again, we see the theme of corporations and civil society uniting as one under the banner of climate:

“Alongside We Mean Business, Hannah and I had been working with the communications and campaign organisation Purpose to set up a climate campaign lab. We wanted bold breakthrough messages that people would mobilize behind. Purpose were looking at the creation or amplification of ownerless memes and 100% renewable really caught their attention. It got wider traction. And on the final run up to Paris “100% Renewable” got lifted even further and became the call to action for Greenpeace, Avaaz and others. Hundreds of businesses and civil society organisations with the same message so loud and clear you could not miss it.

Howard cites the corporations and monies involved at an early stage, as well as the assistance from Jim Walker, director of partnerships at Sustainable Energy for All. Walker is a co-founder of The Climate Group as well as the founding CEO of We Mean Business. He sits on the advisory board of Energy Unlocked (“Our 2016 EPIC project and platform was supported by ClimateWorks Foundation”), IronOak Energy and Green Collar Foods, and is the executive director of Thirst. In 2014, he established the Climate Mobilization Fund “to assist the IKEA Foundation and others in mobilizing business and civil society action on climate change”:

“At the beginning of 2015, Jim Walker moved to manage the coalition’s funding and Nigel Topping jumped from CDP into the CEO role for the secretariat… As I write this in March 2018, more than 700 companies, with a market capitalisation of over US$15.7 trillion have made more than 1,170 commitments…”

In addition, Walker serves as an advisor to the Purpose Climate Lab. [Source] [Source]

Prior to Paris, the IKEA Foundation doubled its annual funding for the We Mean Business initiative. A press release announcing IKEA’s additional gift of 1 billion EUR “to finance climate action” by 2020 was understood as a means to place “positive pressure” on governments:

“The June before Paris [2015] there was a climate finance meeting of negotiators in Bonn: negotiations were slow. After the decision on We Mean Business, the IKEA Foundation board had just decided to double its annual funding, with an extra 100 million Euros per year going to climate change by 2020. Alongside an IKEA group commitment to a further 600 million Euros into wind and solar energy we had a commitment of 1 billion Euros to finance climate action by 2020. Real, additional money. We announced the 1 billion Euros in Bonn. Yes, the press coverage was good, but we did it for the moment, to put positive pressure on governments.”

In the same way, Greta Thunberg and the climate strikes amplify the “positive pressure” strategy. That is the rationale behind the generous media exposure afforded to the strikes. Rather than the “solutions” appearing top down, they are perceived as being driven by society. Yet nothing could be further from the truth. Encouraging the citizenry to bask under the illusion that the ruling elite must answer to the populace, this quickly transforms into a heightened and euphoric feeling of new-found “people power” amongst the populace. It is in this defining moment that the “solutions” waiting in the wings, can finally emerge.

In the following paragraph, Howard is clear that the role of government to accommodate the “new climate economy” is to develop long-term, well-designed policy frameworks which corporations “can plan on and invest in”:

“We went to the Abu Dhabi Ascent: the pre-COP summit in January 2015. The dialogue between ministers and the private sector was a little limited. From memory, I think it was only Paul Polman (who was absolutely relentless on the run up to Paris) from Unilever and myself that spoke in plenary from the business community… For a business leader I made the rare interjection of saying, “you can regulate us, you can price carbon, you can tax us, but make it long, loud and legal.” We needed policy makers to understand, businesses do not like bureaucracy and red tape but they do like long-term well-designed policy frameworks that you can plan on and invest in…

 

By the time of Paris the coalition partners were in lock-step. Ed Cameron from BSR (with great support from the policy folk in CLG, CERES and other partners) was working as policy director for the coalition and had worked across the teams to craft a business brief with 8 common policy asks. Business leaders were supported and the forward-thinking business community had a common message for negotiators… Many, many, business leaders worked either on the stage or behind the scenes… “

Acknowledging that “clear solid funding is a massive enabler” of the We Mean Business coalition, Howard recognizes those most involved. In the second paragraph, Howard expresses his gratitude to those belonging to NGOs and institutions:

“My greatest thanks go to the leaders of the partners, to Mindy Lubber [Ceres], Peter Bakker [President and CEO of the World Business Council for Sustainable Development (WBCSD)], Aron Cramer [President and CEO of BSR], Paul Simpson [CEO, CDP], Raj Joshi [The B Team], Keith Tuffley [Managing Partner & CEO The B Team], Sandrine Dixson-Declève [former Director of the EU Corporate Leaders Group on Climate Change], Mark Kenber [CEO of The Climate Group] and Helen Clarkson [CEO of The Climate Group]. They took a risk. They took a more challenging path than going alone. Many others across the partners have played key roles, Leah Seligmann [The B Team] and Jean Oelwang [President and Trustee for Virgin Unite and Senior Partner at the B Team], Anne Kelly, Jill Duggan [Prince of Wales’s Corporate Leaders Group], Eliot Whittington [Prince of Wales’s UK Corporate Leaders Group], Damian Ryan, Lance Pierce [President of CDP North America] and Maria Mendiluce [WBCSD].

 

Others deserve our thanks for their partnership and encouragement, Andrew Steer at WRI, Kumi Naidoo, then at Greenpeace, Achim Steiner, Dominic Waughray and the WEF team, Sam Smith and colleagues in WWF, the wider climate seven, Sharan Burrow from ITUC for always building bridges and community and Christiana Figueres and the team at the UNFCCC for creating space.”

Inclusive of Dominic Waughray, who leads Global Public Goods (which “seeks to help shape the existing global governance architecture by adapting to today’s multipolar reality and working to encourage more private-sector capital, entrepreneurship and Fourth Industrial Revolution innovation into public-private cooperation”) all of the institutions recognized by Howard, have been disclosed in the Manufacturing for Consent series as the leading institutions behind the elite-sought fourth industrial revolution as a means to reboot the global economic system, coupled with the coming financialization of nature.

Above: We Mean Business, October 5, 2015, Twitter

 

We Mean Business Co-founder – The B Team

 

The B Team, co-founded by Richard Branson and Jochen Zeitz (former CEO of Puma SE), was formed and incubated by Branson’s Virgin Unite and partner organizations in 2013.

Major funders of The B Team include the Ford Foundation, Kering Group, Guilherme Leal, Strive Masiyiwa, Joann McPike, The Tiffany and Co. Foundation, The Rockefeller Foundation, Unilever and Virgin Unite.

Other major financial supporters at inception included billionaire Derek Handley (CEO of B Team upon launch) and One Young World co-founded by David Jones. Jones is the former CEO of Havas Media and co-creator of the 2009 TckTckTck campaign. Jones, “B Team expert”, is also the founder of You & Mr Jones, a holding company that is one-part venture capitalist, one-part consultancy and one-part agency. The consultancy arm is Blood “the world’s first brandtech™ group”. Jones is the author of Who Cares Wins and served on the Facebook Client Council. In 2019, You & Mr Jones purchased a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver’s biggest client is Unilever. [Source]

Above: TckTckTck Flickr: “The Press Conference of the ‘Beds are Burning’ Launch in Paris was well attended as Kofi Annan, David Jones, Mélanie Laurent, Manu Katché and many other supporters of the campaign made their appearance.”

The B Team Leaders are as follows:

Arianna Huffington: founder of The Huffington Post, founder and CEO of Thrive Global

Christiana Figueres: Convener of Mission 2020, vice chair of the Global Covenant of Mayors, Climate Leader for the World Bank, Distinguished Fellow of Conservation International, board member of Climate Works and the World Resources Institute, member of the Rockefeller Foundation Economic Council on Planetary Health

David Crane: investor and strategic advisor

Emmanuel Faber: chairman and chief executive officer of Danone

François-Henri Pinault: CEO and chairman of luxury brand Kering

Guilherme Leal: co-founder of Natura, serves on the boards of WWF Brazil and the United Nations Global Compact

Hamdi Ulukaya: founder, chairman and CEO of Chobani

Isabelle Kocher: CEO of ENGIE, the world’s largest independent power producer

Jochen Zeitz: co-founder and co-chair of The B Team, founder of the Zeitz Foundation, served 18 years as chairman and CEO of PUMA SE

Kathy Calvin: president and CEO of the United Nations Foundation, former president of the AOL Time Warner Foundation, previously served in senior positions at AOL, Hill and Knowlton, and U.S. News & World Report

Marc Benioff: chairman and co-CEO of Salesforce

Mary Robinson: president of the Mary Robinson Foundation – Climate Justice, former President of Ireland from 1990-1997, member of Richard Branson’s The Elders

Mats Granryd: director general of Global System for Mobile Communications (GSMA), commissioner on the World Business & Sustainable Development Commission

Mo Ibrahim: founder and chair of the MoIbrahim Foundation, founder of Mobile Systems International (MSI) and Celtel International, founding chairman of Satya Capital, (a private equity fund focused on Africa), chairman of TPG-Satya

Muhammad Yunus: chairman of Grameen Bank

Ngozi Okonjo-Iweala: chair of Gavi, The Vaccine Alliance, former Finance Minister of Nigeria and former managing director of the World Bank

Oliver Bäte: CEO of Allianz SE

Paul Polman: served in senior leadership roles at both Nestlé and Procter & Gamble prior to becoming CEO of Unilever (2009-2018), appointed to the U.N. Secretary General’s High-level Panel responsible for developing the Sustainable Development Goals (SDGs), founding member of the World Business & Sustainable Development Commission, U.N.-appointed SDG Advocate, leading member of Financing Capitalism for the Long-Term (FCLT), the Coalition for Inclusive Capitalism, the Global Commission on the Economy and Climate and the Food and Land Use Coalition (which he chairs), counsellor and chair of the Global Advisory Board of One Young World (co-founded by the aforementioned “B Team expert” David Jones), named an Honorary Knight Commander of the Order of the British Empire (KBE) for services to business in 2018, a non-executive director of Dow since 2010.

Ratan Tata: former chairman of Tata Sons, Tata has been conferred the honorary title of Chairman Emeritus of Tata Sons, Tata Industries, Tata Motors, Tata Steel and Tata Chemicals. During his tenure, the group’s revenues grew manifold, totalling over 100 billion USD in 2011-12. He serves on the board of directors at Alcoa as well as on the international advisory boards of Mitsubishi Corporation, JP Morgan Chase, Rolls-Royce, Temasek Holdings, and the Monetary Authority of Singapore.

Sharan Burrow: general secretary of the International Trade Union Confederation (ITUC), commissioner on the World Business & Sustainable Development Commission, Global Covenant of Mayors for Climate and Energy observer and advisor

Yolanda Kakabadse: president of WWF International from January 2010-December 2017

Zhang Yue: chairman and founder of Broad Air Conditioning

[B Team Leaders] [B Team Experts] [B Team Founder Circle and Programmatic Donors]

Above: On February 23, 2017, The B Team and Safaricom announced plans to create The B Team – Eastern Africa

The B Team experts roster is also extensive. It includes:

Alexander Grashow: a senior advisor and lead moderator for the Clinton Global Initiative

Heather Grady: senior fellow, Global Philanthropy for Rockefeller Philanthropy Advisors

Mindy S. Lubber: president and a founding board member of Ceres, coordinator of Ceres’ Business for Innovative Climate & Energy Policy (BICEP), founder of Green Century Capital Management

Jeremy Heimans: co-founder of Avaaz, co-founder and CEO of Purpose, “a home for building 21^st century movements and ventures that use the power of participation to change the world”, advisor to the Bill and Melinda Gates Foundation, the ACLU and Google, recipient of the Ford Foundation’s 75^th Anniversary Visionary Award, World Economic Forum Young Global Leader

Hunter Lovins: president of Natural Capitalism Solutions, author of The Way Out: Kickstarting Capitalism to Save Our Economic Ass – a sequel to the international best-seller Natural Capitalism

John Fullerton: founder and president of Capital Institute, active impact investor through his Level 3 Capital Advisors, former managing director of JPMorgan, a director of the New Economy Coalition, full member of the Club of Rome, creator of the “Future of Finance” blog at CapitalInstitute.org, which is syndicated with The Guardian, Huffington Post, CSRWire, and other media outlets

John Elkington: founding partner and executive chairman of Volans, a consultancy and think-tank driving market-based solutions to the future’s greatest challenges, signatory to the XR Business initiative, member of the WWF Council of Ambassadors, member of the Advisory Board of The Climate Group‘s Clean Revolution Campaign, serves on Newsweek’s Green Rankings Advisory Board, Kering’s Technical Advisory Board, and the advisory board of The Social Stock Exchange just launched by the UK Prime Minister. He is also identified as a member of the Guardian Sustainable Business advisory panel.

Above: The B Team website, July 17, 2017: “Earlier this year Virgin Unite shared the news that Christiana Figueres – former UN climate chief and convener of Mission 2020 – had joined Richard Branson and Jochen Zeitz (B Team co-founders) as one of the B Team’s newest global leaders.” [Source]

Above: The B Team website, January 30, 2019: Greta Thunberg, Climate Activist, Kringlaskolan Södertälje, Sweden, speaking at the Session “Preparing for Climate Disruption” at the Annual Meeting 2019 of the World Economic Forum in Davos, January 25, 2019. Congress Centre – Jakobshorn, Copyright by World Economic Forum / Mattias Nutt [The B Team: To B or Not To B in Davos]

Above: The B Team, March 27, 2019 newsletter: “On March 15, an estimated 1.6 million students in 120 countries participated in the Global Student Climate Strike, calling on leaders to act with the urgency the climate crisis needs. Inspired and humbled by their courage, our Leaders shared their support and thanked these students for reminding the world what its leaders are accountable for—their future.”

Above: The B Team Twitter account, March 15, 2019

Above: The “New Power” advocates: January 22, 2014, Kumi Naidoo, Twitter | From left: Richard Branson, Kumi Naidoo, Jeremy Heimans (Avaaz/Purpose)

Working as part of the Natural Capital Coalition, The B Team supported the development of “the first global, standard Natural Capital Protocol” in 2016. The protocol creates “a set of tools for corporations to “measure their impacts and dependencies on nature”. These tools will be used to support the global plan to monetise nature (a “new deal for nature”). Because “what you can’t value what you can’t measure”. The protocol was launched in 2016, following pilots by more than 40 corporations including luxury brand Kering (B Team major funder, Kering CEO a B Team expert) and Dow Chemical (Dow CEO a B Team “leader”).

Above: Natural Capital Protocol partners

Above: The Natural Capital Coalition

Above: Finance For One Planet, CoP Financial Institutions and Natural Capital, 2016 [Source]

The B Team continues to grow and expand its coalition of corporate executives. In 2018, Indra Nooyi, chairman and former CEO of PepsiCo, joined the coalition. More recently, The B Team welcomed Ajay Banga, president and CEO of MasterCard. Another B Team leader is Andrew Liveris, chairman and CEO of Dow Chemical Company. Liveris also serves as a member of The Nature Conservancy’s Latin America Conservation Council, and the Concordia Leadership Council. [Full bio].

 

Purpose

Purpose, which worked with We Mean Business to set up its climate campaign lab, creates cause-related campaigns for non-profits, foundations, and corporations. Purpose clients and partners include IKEA, Unilever, and the Ford and Rockefeller foundations, to name a few (see image below).

One may need reminding that Purpose “movements” are not decrying the more than 300 assassinations of Colombian leaders over the last two years [August 9, 2018, Source], a tragic number which is no doubt higher today. Rather, they are organizing Concordia Summits to facilitate an advancing privatization in Columbia (and the world at large) as they court right-wing politicians and oligarchs. This can best be described as “power in white face”.

If power dominated through hierarchy and coercion – the emergent “new power” model dominates with influence and persuasion. And while this has been achieved for some decades now by the NGOs comprising the non-profit industrial complex, a growing number of corporations, institutions and states, are now applying it to their business models. The main differences are that first, the organizers remain invisible, and second, the populace is manipulated into believing that they control said movements.

At the helm of this new model is Avaaz/Purpose co-founder Jeremy Heimans. Purpose, the PR firm (with many arms) specializes in movement building and behavioural change.

Heiman’s vision is to organize “people not as citizens but as consumers” so as to further empower corporations and brands that he refers to as “the angels”. Among the firm’s partners are some of the world’s most powerful corporations, foundations and institutions, including The Rockefeller Foundation, Ford Foundation, Unilever,  IKEA, General Electric, Starbucks, TED, Oxfam, SEIU, WHO, UNICEF, ACLU, British Telecom, the Concordia Summit and Nike. Collaborators include We Mean Business and The B Team which is registered to the address of Purpose New York.

Video. Jeremy Heimans & Timms: Kaepernick is New Power’s 6 Billion Dollar Man [Running time: 0:45s]:

With strong ties and loyalties to many elite institutions and oligarchs, such as Purpose partner the United Nations (where Heimans cut his teeth as in intern in 1999), the Omidyar Network, and Virgin’s Richard Branson (founder of The B Team, The Elders, Carbon War Room, etc.), Purpose now has a global presence with seven international offices operating in New York, San Francisco, London, New Delhi, Nairobi, Sao Paulo, and Sydney. This expansion is in line with new behavioural insight teams, which are steadily proliferating in government buildings across the globe.

[Further reading: Purpose Goes to Latin America, Part I, August 8, 2018]

+++

New Power

“Whoever mobilizes is going to win. And if you are understanding new power you can end up on top. Welcome to the new power world.”

The above quote is taken from the marketing video for the book titled New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You (released April 3, 2018). The book authored by Jeremy Heimans (Avaaz/Purpose) and Henry Timms (until recently, the CEO of 92nd Street Y, a 143-year-old institution located in New York City) follows their prior publications: New Power: How It’s Changing The 21st Century (2018) and Why You Need To Know and Understanding ‘New Power’ (Harvard Business Review, 2014).

Timms is the creator and co-founder of Giving Tuesday, “a classic new power movement”. [Source] Giving Tuesday is funded by such giants as the Bill & Melinda Gates Foundation and Facebook. In February 2019, it was announced that Timms would leave 92Y for the Lincoln Centre for Performing Arts where he now serves as president and CEO. Timms continues as co-chair of 92Y’s Belfer Center for Innovation and Social Impact and in guiding Giving Tuesday.

 

At the 2015 Concordia summit, Heimans and Timms co-moderated a panel. Their session, “Introducing: New Power in a Multi-stakeholder World,” featured an exciting line-up of speakers, each pioneering change in their respective industries in innovative ways.”

This year, on September 22-24, 2019, the Concordia Annual Summit is set to be “the largest and most inclusive nonpartisan forum” held alongside the United Nations General Assembly. [Source]

New Power has been named best book of 2018 by the Financial Times, Bloomberg, Fortune, Inc. and CNBC, and Heimans has advised institutions such as the Bill & Melinda Gates Foundation, Google and Unilever. A Harvard University grad and McKinsey & Co. alum, Heimans has addressed the World Economic Forum, the United Nations, TED, and the Aspen Institute. [Source]

On September 30, 2019, at this year’s World Leadership Forum dinner, the Foreign Policy Association will honor Heimans. Hosted by the Foreign Policy Association and coinciding with the United Nations General Assembly, the World Leadership Forum is one of the foremost public forums on global affairs. Individual admissions can be purchased for 1,000.00 USD. [Source] [Further reading: Purpose Goes to Latin America, Part I]

“The future will be a battle over mobilization.”

 

— Jeremy Heimans and Henry Timms, New Power

Social Good

The creation of the Social Good Summit (launched in 2012) is attributed to Timms, in partnership with the United Nations Foundation, the Bill & Melinda Gates Foundation, Ericsson, the United Nations Development Programme, and Mashable.

Following the Social Good Summit came the launch of the SocialGood “community”. The founding partners of the SocialGood community include the Bill & Melinda Gates Foundation, the Case Foundation, Caterpillar, Cisco, Enactus, Mashable, the Rockefeller Foundation, the United Nations Development Programme, the United Nations Foundation, and 92Y. [Source]

This year’s speakers at the Social Good summit include Greta Thunberg, Christiana Figueres, founding partner of Global Optimism and former executive secretary of the UN Climate Convention, [ACT II], and Kumi Naidoo, secretary general of Amnesty International, former president/CEO of both Greenpeace and TckTckTck. Also featured is Achim Steiner, administrator of the United Nations Development Programme. Steiner is a former advisory board member of TEEB – now the Natural Capital Coalition (the financialization of nature under the guise/branding of a “New Deal for Nature”).

Video: Towards a Global Green New Deal, UN Environment, December 28, 2009 [Running time: 6:20]:

The video above features Achim Steiner promoting the Green New Deal in 2009. Back then, it was promoted as a solution to save the economy; now, it is promoted as a solution to save the climate. In both instances, its sole purpose has been to inject growth into a global economic system on the verge of collapse. The main difference today is that the Green New Deal encompasses the assigning of monetary value to nature. This will transform the global financial system itself, bringing into existence a new financial accounting system which has taken well over a decade to refine. The Green New Deal is essentially a Trojan horse for the ultimate corporate coup of the commons.

“Can investment in green industry technologies and nature-based assets help lift the world out of recession? UNEP and its UN partners are confident it can. According to Achim Steiner, the Executive Director of UNEP its already happening. He says getting out of the recession will be a boost to building a new green economy. Environmentally-focused investment represents an historic opportunity for 21st century prosperity and job generation.”

 

— Towards a Global Green New Deal, UN Environment, December 28, 2009

 

“This is probably the most difficult task we have ever given ourselves, which is to intentionally transform the economic development model, for the first time in human history.”

 

— Christiana Figueres, UNFCC Executive Secretary, February 3, 2015 Press Conference, Brussels [Source]

The strategy to exploit the ecological crisis, in order to save economic growth, is not new. After an initial and fairly short-lived backlash against the “green economy” (growth under the guise of green, UN Conference on Sustainable Development, Rio, 2012), the power elite regrouped. By 2014, Avaaz/Purpose founder Jeremy Heimans would disclose the strategy to “kill green” in order to save it. The green economy was repackaged as the “new economy”.

“Chakrabarti had an unexpected disclosure. “The interesting thing about the Green New Deal,” he said, “is it wasn’t originally a climate thing at all.” Ricketts greeted this startling notion with an attentive poker face. “Do you guys think of it as a climate thing?” Chakrabarti continued. “Because we really think of it as a how-do-you-change-the-entire-economy thing.”

 

— AOC’s Chief of Change -Saikat Chakrabarti isn’t just running her office. He’s guiding a movement, Washington Post, July 10, 2019

The Climate Group

Leading up to the September 2019 media sensation in conjunction with the United Nations Climate Action Summit, the Concordia Summit, and the global climate strikes is Climate Week NYC. This annual event is a project of The Climate Group, co-founder of We Mean Business.

The Rockefeller Brothers Fund also acts as an incubator for in-house projects which later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, from financial institutions such as Goldman Sachs, to media institutions such as Bloomberg to IT conglomerates such as Hewlett Packard. [4]

The Climate Group functions as the secretariat for the Under2 Coalition, an alliance of state and regional governments. As of 2017, the Under2 Coalition brings together over 220 governments from 43 countries, representing 1.3 billion people and 43% of the global economy. The Climate Group’s initiatives “RE100“, “EP100” and “EV100” are run as part of the We Mean Business coalition.

Climate Week NYC was founded in 2009 as a partnership between The Climate Group, the United Nations, TckTckTck, the UN Foundation, the City of New York, the Government of Denmark, and the Carbon Disclosure Project (CDP).

Climate Week NYC 2019, taking place September 23-29, is the biggest Climate Week event in the world. This year, there is a predominant focus on youth with Global Citizen as a key partner. Partners of Global Citizen include Citi, P&G, Coca-Cola Africa, Microsoft, Forbes, Havas, and Johnson & Johnson. [Global Citizen Partners]

Above: July 18, 2019: “Climate Week NYC 2019 is partnering with international advocacy organization Global Citizen for its Youth and Climate Activism Program. The program will reflect the global leadership of young people and its influence on climate action and align with the Youth and Public Mobilization theme of the United Nations Secretary-General’s Climate Action Summit.” [Source] Global Citizen partners include P&G, National Geographic and Radical Media.

“Today’s youth are leading the charge on protecting both people and planet from catastrophic climate change, and through our partnership with Climate Week NYC, we are excited to equip them with the tools and resources to effect more change through the Youth and Climate Activism Program. 2020 will be a pivotal year to catalyze efforts…”

 

— Michael Sheldrick, Vice President of Global Policy and Government Affairs at Global Citizen

 

“The Youth and Climate Activism Program will bring together a number of events specifically focused on engaging and working with young people seeking to engage in climate action and will be the lead focus for Climate Week NYC 2019.”

 

— Helen Clarkson, CEO of The Climate Group

 

“Young leaders are stepping up across the world, calling on everyone to join them on their mission to create a cleaner and healthier planet for future generations. As business leaders, NGOs, and government officials, we must work together and use our influence to step up and help catalyze impactful change.”

 

— Suzanne DiBianca, Chief Impact Officer and EVP of Corporate Relations at Salesforce

Video. Global Citizen Festival 2019, NYC’s Central Park, September 28, 2019 [Running time: 0:30s]:

“Join Queen + Adam Lambert, Pharrell Williams, Alicia Keys, OneRepublic, H.E.R., and Carole King in NYC’s Central Park … Download the Global Citizen app today to start taking action and earn your free tickets.”

Above: The Climate Group welcomes Greta Thunberg – its most successful social experiment to date, Twitter

Above: Teen Vogue climate strike special issue, September 16, 2019

The sober images of Thunberg, as depicted and shared by the Climate Group, and the media at large, are very much intentional as outlined in the orginal document “Leading the Public into Emergency Mode: A New Strategy for the Climate Movement” published by The Climate Mobilization:

“The way we respond to threats — by entering emergency mode or by remaining in normal mode — is highly contagious. Imagine the fire alarm goes off in an office building. How seriously should you take it? How do you know if it is a drill or a real fire? Those questions will be predominantly answered by the actions and communications of the people around you, particularly people designated as leaders. If they are chatting and taking their time exiting the building, you will assume that this is a drill. If people are moving with haste, faces stern and focused, communicating with urgency and gravity, you will assume there is real danger and exit as quickly as possible.” [Section: Both Emergency Mode and Normal Mode Are Contagious] [Emphasis in original]

The American exceptionalism ideology espoused by the Climate Mobilization is shared by many inclusive of the World Business Academy:

“And if you really want to know how much money a green environment is going to create, I would urge you to look at the economy the United States of America in 1939 in compared to the economy of the United States of America in 1947… it turns out we got really rich by doing the right thing. We mobilized. We saved democracy for the free world and in the process we built the Western democracy that’s been running the world for them ever since. The same or better awaits us if Margaret Klein Solomon is successful and I believe she will be with her efforts at Climate mobilization.”

 

— Rinaldo Brutoco, World Business Academy, introduction for The Climate Mobilization founder, Margaret Klein Salamon, Event: “2019: The Year of Climate Mobilization”, February 2019, [Source]

 

Climate Week 2017 Sponsors

Business For Nature

“…our natural world provides environmental services to our economy worth over $125 trillion annually.”

 

— Business For Nature website

 

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020.”

 

“How can business deliver for Nature?… promoting policy changes to governments to establish the policy frameworks needed to drive economic changes at scale.”

 

“THE OCEAN ECONOMY ESTIMATED TO BE WORTH $2.5 TRILLION PER ANNUM”

New coalitions are forming to assist in the implementation of the financialization of nature. That is, the privatization of nature, global in scale, ushered in under the guise of protecting biodiversity. WWF leads the public charge with the “New Deal For Nature” and “Voice for the Planet” campaigns, while the Natural Capital Coalition, with institutions and NGOs such as the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES – a Natural Capital Coalition partner), the Convention on Biological Diversity (CBD), The Nature Conservancy and Conservation International work in united servitude to corporate power to advance the total capture of nature’s “services”.

One recently formed coalition is Business For Nature. Launched on July 2, 2019, the coalition founders are We Mean Business, the World Economic Forum, The Nature Conservancy, WWF, the Natural Capital Coalition, the World Resources Institute, the IUCN, The Food and Land Use Coalition, Confederation of Indian Industry, Entreprises pour l’Environnement (EpE), Tropical Forest Alliance, and the International Chamber of Commerce.

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

 

— Business For Nature website

The financialization of nature is coming. And while the media and NGOs work overtime to ensure that the citizenry remains focused on Extinction Rebellion antics, the global climate strikes, and the spectacle at large, the “New Deal for Nature” continues to accelerate forward with zero dissent. There is not a single word of opposition, or even reference to its existence from climate “movements” such as Extinction Rebellion or 350.org. Nor is there a single word of dissent from young Thunberg, who is enclosed by those working toward the “New Deal For Nature” campaign that holistically masks the full commodification of the planet’s “ecosystem services” at scale (i.e. new markets).

Above: John Elkington, founder of Volans, B Team “expert”, and Extinction Rebellion Business signatory

Momentum is needed. Get your marching boots on. Demand your politicians and governments align with the Paris Agreement – a politically correct suicide pact.

“Business for Nature calls on governments to adopt a new deal for nature and people in 2020 and to adopt policies to change the rules of the economic game to ensure a future in which people and nature thrive together.”

 

“2020 is a unique opportunity for businesses to call on governments to adopt policies to level the playing field to incentivise the wider business community to act and enable a global transformation.”

 

“The risks create ‘significant opportunities’ … $22.6 trillion opportunity for water infrastructure by 2050″

The Business for Nature website features the WWF video presentation “Sustainability: The Only Business Plan For Our Planet” (published on May 16, 2019). This video is the condensed version for the longer WWF video presentation “Our Planet: Our Business” (published on June 27, 2019).

WWF – “Our Planet: Our Business”

“The global business community can be a powerful force to drive action for nature – find out why we are confident that change is possible. Our Planet: Our Business, a new film for business inspired by the Netflix series Our Planet, is available to watch now.” [Source]

The Our Planet series launched on Netflix in April 2019. The series – a collaboration between WWF, Netflix and Silverback Films – it  showcases the world’s “rich natural wonders, iconic species and wildlife spectacles that still remain”. Within the first month of its release, the film was watched in over 25 million homes around the world, making it the most successful documentary series ever produced by Netflix. “It was the first series of its kind to carry an important conservation message at its heart.” [Source: WWF].

But this is not the whole truth.

A partial truth is disclosed in the April 5, 2019 article “Landmark documentary series Our Planet highlights need for global action to protect nature, says WWF”:

“WWF is calling on the public to stand up for the planet and is asking global leaders to address our nature emergency by working together to develop a global plan of action, a New Deal for Nature and People… In 2020 we have the chance to put the world on the path to a better future, due to a historic coming together of key international decisions on environment, climate and sustainable development that have the potential to put our planet at the heart of our economic, political and financial systems.”

The purpose of the series was to carry an important conservation message – with behavioural economics at its heart. That is, to slowly build acquiescence for, and acceptance of, the coming financialization of nature. That is, the grotesque commodification of nature, shrouded behind stunningly beautiful and heart-wrenching emotive images which provoke angst, empathy and urgency while the new financial instruments which will assign monetary value to nature are never spoken of. Senior influencer “Sir” David Attenborough plays a pivotal role for the coming “New Deal For Nature” in servitude to the ruling classes.

Above: David Phillips, We Don’t Have Time Board of Advisors

Featured in the WWF promotional video, “Our Planet: Our Business” include Christiana Figueres, Attenborough (face for the New Deal For Nature) and “crude capitalist” Anand Mahindra:

“My main task as a crude capitalist is to dismiss two myths. The first myth is that there is a trade-off between choosing to do something to improve the climate.”

 

— Anand Mahindra, Chairman, Mahindra Group speaking to Al Gore & company, We Mean Business, January 25, 2018

In the WWF “new film for business”, we have the long-awaited for introduction of monetizing the natural world, cautiously being introduced to the public:

“It’s only as we have started to lose things that we have begun to realise the true value of nature. As Earth’s biodiversity drops, things we have taken for granted start to disappear. Clean air and water, the food we eat, the soil it grows in. A benign climate, productive seas. A healthy world provides us and our businesses with all of these for free. But if we were to place a value on them? The services that biodiversity provides for us are estimated to be worth twice as much as the entire globe’s GDP.”

 

This is not about saving our planet, this is about saving ourselves. We are the chief beneficiaries of our biodiverse, stable home. Our civilisation won’t work without it. To change this situation will require action on an industrial scale, and at an unparalleled speed. We have just ten years to drastically alter our path.”

To sell the 21^st century fairytale that capitalism will be magically reinvented, transformed to be both ethical and sustainable, the hegemonic forces at the helm of the current global economy will require two things: first, segments of the population that have been thoroughly conditioned to swallow assurances defying all logic and physical realities, and second, “narrative[s] around how your products are sustainable and healthy”, with impact stories as well:

“If you ask any other generation, “What is the purpose of business?” they will say, “What colour is the sky? The purpose of business is to make money.” If you ask millennials that question, forty-seven percent said some version of the purpose of business is to improve society and protect the environment. This is a fundamental sea-change in the way an entire generation thinks about business. It’s going to mean that if you want to attract the top talent and retain them, if you want to win over millennial customers and attract the thirty trillion dollars of capital that’s currently being given to millennials by the baby boomer generation, you’re going to have to have a narrative around how your products are sustainable and healthy. You’re going to have to have an impact story as well.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

Bannon (quoted above), the WWF chosen conduit to the millennial demographic so desired by the corporate ruling class, explains how capitalism and greed can co-exist to create a better world. There is no need for sacrifice:

“We’re actually trying to prove that you don’t have to concede on anything. We want to convince the purely greedy capitalists that if all they want to do is make more money, they should still invest in these companies that are solving these big problems.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

And what is this concession-free solution that will alter the global capitalist economic system – in which violence and exploitation prove necessary in order for the system to maintain and extend its hegemony– to a magically transformed ethical, gentler capitalism? Bannon describes the transformation as a “new conception”:

“We believe that business as usual, this business that’s meant about purely chasing profits, is on the way out. And there’s a new conception of business that’s going to take its place. That’s about not only generating profit, but actually solving social or environmental issues.”

 

— Seth Bannon, founding partner of the venture capital firm Fifty Years

In this “new conception of business”, there are no limitations placed upon the industrial economic system:

“The broad strategy for this new business as usual is clear. We just have to make sure that everything we do, we can do forever.”

Here, WWF acknowledged the growth imperative within the capitalist economic system – without mentioning the actual capitalist economic system itself. How will the growth issue be resolved while maintaining the very economic system that is absolutely dependent upon it? The answer is revealed in WWF’s point 5 – “reimagine success”:

“The most damaging element of today’s society is its quest for perpetual growth. ‘We’ve got an economic system that depends upon growing forever. How does that reconcile itself with a thriving planet?’ Growth for growth’s sake will have to lose its attraction. ‘We cannot think of economic success if we’re deteriorating the environment, and I think that has to be in the essence of each person that wants to lead a country, to lead a company.’ The new sustainable economy will readdress this. ‘We need to create economies that allow us to thrive, whether or not they grow. But something can thrive without getting bigger. It’s just thrumming, alive, creating, regenerating, doing well, and it looks great to us and we feel the energy in that.’ Our reinvented model for Business As Usual will ultimately begin to mimic nature. Adapting to thrive within the finite world about it. Indeed, there is no alternative.”

This poor explanation resembling a new age mantra, is worse than wrong – it is nonsense. Reimagining success will not stop the growth imperative inherently built into the capitalist economic system. There will be no “reinvented model for business as usual” within the capitalist economic system that does not collapse without growth. “The new sustainable economy will readdress this” means, in real terms, “we really have no fucking clue”.

The last sentence “[i]ndeed, there is no alternative”, as highlighted above, is the lie they want you to believe. Consider that collectively, the populace appears to believe that not only is it possible to colonize another planet, but that we will do so in the not-so-distant future. This is incredible considering the massive odds of and colossal barriers to such an endeavour succeeding. Thus, it is alarming, that this same populace appears not to believe it is not possible to create new societies where necessity is detached from want (superfluous consumer goods). This begs the question – have we been fully conditioned to believe only those that represent hegemonic interests? It is a sound question considering the billionaires of the world are currently petrified of the capitalist system collapsing – while those oppressed by the capitalist system believe it cannot be dismantled. Yet we can dismantle institutions. We can dismantle the capitalist economic system devouring what remains of the natural world – but not if we identify with our oppressors and the very system that enslaves us. It is our natural world and her living natural communities that sustain us. Not industrial civilization – not technology.

The following film segment leads to an introduction to Greta Thunberg:

“We have come here to let you know that change is coming, whether you like it or not.”

Thunberg’s pivotal role in the global campaign to save global growth is found within this dialogue: “So the vital thing the business community needs to do is come together to encourage politicians to set the global frameworks that will accelerate progress to a sustainable world.”

Featured in the film is Ellen MacArthur. MacArthur is assisting in the building of momentum toward a said “circular economy” having founded the New Plastics Economy initiative unveiled in January 2019 at Davos. The Coca-Cola Company, Danone, MARS, Novamont, L’Oréal, PepsiCo, Unilever, Amcor, and Veolia are the initiative’s Core Partners. Other partners include Evian, Google, H&M, Intesa Sanpaolo, and Nike. New Plastics Economy “Knowledge Partners” include Arup, IDEO, McKinsey, and SYSTEMIQ.

Above: Sarkozy awards Ellen MacArthur the Légion d’Honneur, 2008 [Yachting World]

Above from left: Ellen MacArthur, Evian’s global brand director, Patricia Oliva, Christiana Figueres, and Stella McCartney, WEF Arctic Basecamp, Davos, 2019 – Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in a partnership with Kering. A 2017 report found that “the equivalent of one dustbin truck-worth of textiles is landfilled every second.”

In the WWF feature, MacArthur assures the viewer there is no such thing as waste: “Waste is just a resource in the wrong place.” Consider this phrase the new mantra for the world’s most powerful yet reformed capitalists intent on business-as-usual rebranded under the guise of sustainability saviours. Here’s hoping we can store all the world’s nuclear waste (i.e. resource in the wrong place) in the front yard of one of MacArthur’s residences.

While Mahindra of the Mahindra Group highlights his commitment (on behalf of his two hundred and twenty-five thousand colleagues) that “by the year 2040, the entire Mahindra Group of companies would be carbon neutral” (think offsets), Dave Lewis, CEO of Tesco explains the corporation’s commitment to recyclable plastics:

“WWF narrator: “Even the most complex, global business communities will work to eliminate waste.”

 

Lewis: “We asked all of our suppliers to tell us exactly which material was in their packaging. And we said, By the end of 2019, we want to take no material into our business that’s not recyclable. Can you manage that? If we do set a standard, most of our suppliers will want to come with us. We can do that. As a responsible business, why wouldn’t we?” (dramatic theme music plays in background)

There is no plan to largely eliminate plastics.

Lewis further assures us:

“For both palm oil and soy, we have sustainable sources for one hundred percent of what we sell within the UK and in Central Europe, and about forty percent in our Asia business. So we have a commitment to get to one hundred percent in total.”

As discussed within this series, there is no such thing as sustainable palm or soy, produced at industrial scale. There are only billion dollar certification schemes conceptualized by WWF et al. which excel in the art of greenwashing in order to protect and maintain guilt-free consumption in the Global North. Displacement, landgrabbing, and bulldozing biodiversity/death of sentient life are the price those in the Global South must pay for those in the Global North to spread Nutella on their morning toast and other irrelevant things we consume in exchange of our natural world. In the face of a climate emergency with twelve said years to stave off collapse, one cannot be expected to give up Nutella*, Unilever Dove “beauty bars”, and other “essentials” the Global North cannot be expected to go without. [*Ferrero who manufactures Nutella, purchased Nestlé’s U.S. confectionary business in 2018. Halloween in the Global North is a palm oil bloodbath that literally continues unabated.]

In regard to the decimation of the Earth’s remaining forests (many lost to palm and soy monoculture), the President of Costa Rica, Carlos Alvadaro assures us:

“Now we have shown that it’s possible to reverse deforestation. We’ve done that in the last decades. We reached twenty percent of our coverage with forests, and we managed to increase that to fifty percent, currently.”

Yet, the September 26, 2018 scientific paper The ephemerality of secondary forests in southern Costa Rica demonstrates that half of Costa Rica’s regrown forests are gone within two decades: “Secondary forests are vital parts of the ecosystem, but in Costa Rica many of them are re-cleared before achieving old-growth levels of biodiversity.” [Source] What is equally grotesque is the fact that no one questions what has happened to the living sentient animals that must have existed in these cleared swathes of forests. In the spectacle, stunning animals and wildlife who many humans empathize with are exploited via (stunning) visuals as a means to create acquiescence and even desire for a global “New Deal For Nature”.

In real life, utilizing language and framing – the single reference of “biodiversity” creates a collective acceptance of “afforestation”, land acquisitions and theft via “conservation”, and carbon markets (inclusive of REDD+). With the application of a single word, coupled with a false market solution, all conjured images of sentient animals facing ominous peril are instantly saved then filed away. Out of sight, out of mind, out of existence. As Western societies become more and more disconnected from the natural world, it becomes much easier to sell “solutions” that accept the death and subsequent loss of diverse tree communities, insects, amphibians, flora and fauna. This can be witnessed today for climate mobilizations that first and foremost demand “green” energy technologies, technologies which promise the further annihilation of life in the natural world.

There is certainly more to be deconstructed in the WWF business feature film, but let us digress. One only has to follow the work of Stephen Corry to observe the torture, rape, murder and displacement of Tribal Peoples carried out under the WWF banner of “conservation”. It is well documented and horrific. However, having conditioned society to no longer read beyond 140 characters or so, it is an easy feat to sell the “New Deal For Nature” when your advertising content contains the most beautiful images found in our human existence – the physical planet and all of her life forms.

Climate change is a direct product of capitalism and will not be mitigated by more capitalism. Ecological devastation, resource depletion, and collapsing ecosystems are all a direct result of capitalism. This destruction of our natural world will not and cannot be halted by more capitalism – regardless of what colour or adjective is placed in front of it.

 

 

End Notes

[1] The Corporate Leaders Group on Climate Change (CLG), a group hosted by the University of Cambridge’s Programme for Industry, describes itself as comprising “business leaders from major UK, EU and international companies who believe that there is an urgent need to develop new and longer-term policies for tackling climate change.” In September 2008 18 corporate executives signed a letter from the UK CLG to the leaders of the three largest UK political parties — supporting the UK Climate Bill before the parliament and support for the European Union adopting a target of a 30% cut in greenhouse gas emissions by 2020. In the letter, the UK CLG stated that, in the context of the European Union Emissions Trading Scheme, it supported including unspecified “existing technologies must be deployed rapidly and a range of new technologies must be brought to market” (E.ON, one of the signatories to the letter, was touting a raft of new power stations it was proposing across Europe as being “CCS-ready”).

The inclusion of the CEOs of E.ON UK and BAA as signatories to the letter drew a scathing response from Ben Stewart, the Greenpeace communications director. “This is hypocrisy of the purest strain. It’s astounding that E.ON would call for action on climate change when they’re agitating to build Britain’s first coal-fired power stations in decades. It makes an environmentalist’s jaw drop to see the BAA logo on this letter when they’re trying to expand airports across the nation,” he told the Guardian. “This is like Howard Marks [a convicted drug smuggler] calling for a crackdown on pot. If the executives of these companies want action on climate change they should immediately lock themselves in their boardrooms and not come out until Kingsnorth and Heathrow expansion have been dropped.” [Source: Sourcewatch]

In 2010, The Corporate Leaders Group on Climate Change was identified as a partner in the TckTckTck campaign, co-founded by Greenpeace. [Source] [2] “C40 Cities connects 96 of the world’s greatest cities to take bold climate action, leading the way towards a healthier and more sustainable future. Representing 700+ million citizens and one quarter of the global economy, mayors of the C40 cities are committed to delivering on the most ambitious goals of the Paris Agreement at the local level, as well as to cleaning the air we breathe. The current chair of C40 is Mayor of Paris Anne Hidalgo; and three-term Mayor of New York City Michael R. Bloomberg serves as President of the Board. C40’s work is made possible by our three strategic funders: Bloomberg Philanthropies, Children’s Investment Fund Foundation (CIFF), and Realdania.” [Source] In 2011 a formal merger transpired between C40 and CCI’s Cities Program, forged by President Clinton and then Mayor of New York City and C40 Chair, Michael R. Bloomberg. [Source] [3] Full list: Climate Week NYC 2019 sponsors and partners include Salesforce, McKinsey, Bank of America, Engie Impact, Unilever, AT & T, Estee Lauder, International Copper Association, Orsted, Exelon, PWC, IKEA, BT, National Grid, TCI Co., ABInBev, Trane, Morrison Foerster, Natixis, ClimateWorks, Rockefeller Brothers Fund, NYC Official Guide, Global Citizen (youth and climate activism partner), We Mean Business, Kigali, Raw, Alchemy Mill, 3Degrees, The New Republic, Nationale Postcode Loteri, UN Climate Action Summit.  [Source] [4] The Climate Group: The Rockefeller Brothers Fund also acts as an incubator for in-house projects that later evolve into free-standing institutions – a case in point being ‘The Climate Group’, launched in London in 2004. The Climate Group coalition includes more than 50 of the world’s largest corporations and sub-national governments, including big polluters such as energy giants BP and Duke Energy, as well as several partner organizations, one being that of the big NGO Avaaz. The Climate Group are advocates of unproven carbon capture and storage technology (CCS), nuclear power and biomass as crucial technologies for a low-carbon economy. The Climate Group works closely with other business lobby groups, including the International Emissions Trading Association (IETA). The IETA has worked consistently to sabotage climate action. The Climate Group also works on other initiatives, one being that of the ‘Voluntary Carbon Standard’, a global standard for voluntary offset projects. One marketing strategist company labeled the Climate Group’s campaign ‘Together’ as “the best inoculation against greenwash”. The Climate Group has operations in Australia, China, Europe, India, and North America. It was a partner to the ‘Copenhagen Climate Council’.