The Branding of Alexandria Ocasio-Cortez – By Any Means Necessary [Addendum]

February 15, 2019

 

By Cory Morningstar

 

[ADDENDUM to Volume I, ACT V: The Manufacturing of Greta Thunberg – for Consent: The New Green Deal is the Trojan Horse for the Financialization of Nature]

The Manufacturing of Greta Thunberg – for Consent series has been written in two volumes.

[Volume I: ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [Book form] [Volume II: An Object Lesson In Spectacle • ACT I • ACT II • ACT III • ACT IV • ACT V • ACT VI] [ACTS VII & VIII forthcoming]

• A 100 Trillion Dollar Storytelling Campaign [A Short Story] [Oct 2 2019]

• The Global Climate Strikes: No, this was not co-optation. This was and is PR. A brief timeline [Oct 6 2019]

 

 

 

Marketing to a key “femographic”, the Green New Deal is both literally and figuratively in Vogue.

The following Teen Vogue makeup tutorial slash Ocasio-Cortez promotional video can only be understood through the lens of today’s incredible infatuation with superficial self-improvement. The makeup tutorial, now a new industry in itself, has been made popular (bordering on obsessive) with teenagers/youth by mainstream pop idols and celebrities, such as Western culture icons Kylie Jenner and music artist Rihanna.

The tutorials further enrich the multi-billion dollar cosmetic industry. [Fortune, July 11, 2018: “How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years”] Rihanna’s net worth in 2018 was a reported 210 million USD having launched her cosmetic line Fenty Beauty with Kendo in 2017. Kendo is a subsidiary of LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group. The unprecedented covetousness for cosmetics lauded by celebrity, is also a reflection of unobtainable beauty expectations being marketed to young women.

“According to the report, global cosmetic products market was valued at around USD 532 billion in 2017 and is expected to reach approximately USD 863 billion in 2024, growing at a CAGR of slightly above 7% between 2018 and 2024… In the U.S, growing Hispanic population is propelling demand for luxurious personal care brands and will escalate during the forecast years.” — Zion Market Research, June 22, 2018

The following statistic taken from the Ocasio-Cortez campaign team (written by Data for Progress, author of “The Future  of the Party” policy report commissioned by the Justice Democrats) reveals how segments of the Ocasio-Cortez Latinx volunteer base could be effectively exploited to further her popularity with the aforementioned constituency:

“In particular, Latinx voters are especially concerned about global warming compared to non-Latinx voters—78 percent to 56 percent—and think it should be a priority of Congress–70 percent compared to 52 percent. 45 Across the board, Latinx voters appear to take the issue and the response to global warming more seriously.” — Data for Progress, A Green New Deal policy report, September, 2018 [p. 24]

Although media is quick to hype Rihanna’s vast combined fortune, few references are made to the fact she is a minority shareholder in her company. Hence, the astronomical profits (the brand grossed $72 million USD in its first month) go to those who own the majority of her company. By marketing black power and feminism, those that garner the vast amount of wealth garnered by Rihanna are Anglo billionaire men at the top of the pyramid.

Further, although Ocasio-Cortez is presented as the celebrity Latina superstar in the political domain, she too, is placed there, only to serve capital belonging to the power elite. With a documentary film that recounts Ocasio-Cortez’s meteoric rise to stardom having just been purchased by Netflix for a cool ten million, we can expect cosmetic endorsements and cosmetic lines in the not-so-distant future. [February 7, 2019: ” Netflix just bought a film about Alexandria Ocasio-Cortez. It might be the most ever paid for a Sundance documentary.”] In this day and age becoming a brand for corporate merchandise is no longer the death of cool – rather, it is the epitome of cool. It’s not an exaggeration to suggest that in the near future one’s bid for presidency may have more to do with who has the best makeover tutorials on social media than anything to do with housing, healthcare, education or the environment.

+++

MSN, February 7, 2019: “Alexandria Ocasio-Cortez shared her skincare routine on social media. Sit with four young Latinx campaign volunteers from her congressional district in the Bronx and Queens as they try her detailed instructions and talk about AOC’s impact in their lives.” [Teen Vogue]

Video: Alexandria Ocasio-Cortez Campaign Volunteers Try Her Skincare and Beauty Routine | Teen Vogue [5m:48s]:

 

[Further reading: Barclays: Gen Z: Step aside Millennials, November 8, 2018]

 

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

Edited with Forrest Palmer, Wrong Kind of Green Collective.

 

 

The Best Lecture You Will Ever Watch on “Conservation”

“That hot afternoon in Amboseli; I experienced my road to Damascus. I realized that I was part of a system that had no respect for the very bedrock on which it stood. I was a qualified black face put in place to smooth over fifty years of exploitation in two and to create a pleasant backdrop that would allow for the renewal of this insidious arrangement. The technical knowledge I had from all the years and energy I spent studying conservation biology weren’t important here. The Dr. prefix to my name, my knowledge of Kiswahili, my complexion were all props to make things appear honest. These realizations came to me in a merciless flood, and I was momentarily filled with outrage and self-loathing. I was part of a fallacy whose sell-by date was fast approaching.”—Mordecai Ogada

 

 

The Continued Branding and Co-optation of MLK

 

“Martin Luther King Jr. stood for revolutionary transformation; he is used today to support policies that he fought against.” [Source: The Co-opted MLK]

 

Above image from Style Influencers Group: “Activist, Organizer and Baltimore Mayoral Candidate Deray Mckesson as Martin Luther King, Jr., Nick Graham shirt and tie, Stylist’s own ring.”

Style Influencers Group, Connecting Influencers and Brands: “With a network of the most powerful influencers in the digital space, SIG is the best option to connect dynamic brands with high quality content creators. SIG fosters meaningful relationships between consumers and brands by creating organic awareness, driving consumer engagement, and boosting brand loyalty among a multicultural audience with billions of dollars in spending power.”

 

A Madame of Mediocrity

A Culture of Imbeciles

January 23, 2016

Further reading: The Increasing Vogue for Capitalist-Friendly Climate Discourse

The Klein Doctrine

Wrong Kind of Green

December 3, 2015

Photo: 24 November 2015: Naomi Klein (left) and Angel Gurría, Secretary-General of the Organisation for Economic Co-operation and Development (OECD). Gurría launched the “New Approaches to Economic Challenges”, “an OECD reflection process on the lessons from the crisis with the aim to upgrade OECD’s analytical frameworks and develop a comprehensive agenda for sustainable and inclusive growth.” Gurría’s background is extensive, currently serving on the Advisory Board for the Global Green Growth Forum (3GF). 3GF’s works on building public-private partnerships for a “global green growth agenda”: “This industrial transition has the potential to unlock new growth engines and spur global economic growth… Studies on green growth opportunities from the OECD, UNEP and the World Bank conclude that the economic opportunity in ‘going green’ is worth several trillion dollars between now and 2030.” ” [3Gf website] [Photo: Julien Daniel / OECD]

Excerpt from the December 2, 2015 article Obama’s Cop21 Climate Speech Signals Coming Authoritarian Rule Over Unfolding Climate Disaster:

“As the author of the “Shock Doctrine” Klein is well aware of governments using disaster to consolidate power. She even spoke about it to the Nation on the streets of Paris. But because she would not use her position to do anything more than advance her street cred and take advantage of the Paris scene as a kind of product placement opportunity for her “shock doctrine” analysis, she did little more than advance her own brand. She can neither be considered an activist, nor even a neutral reporter on the events on the ground. The conciliatory language she chose, though sprinkled with mild critique, helped shape the compliant activist landscape. She didn’t simply report on the cowed activist reality; she helped create it. She didn’t simply recount the governmental overreach; she helped reinforce it.”

Read the full article: Obama’s Cop21 Climate Speech Signals Coming Authoritarian Rule Over Unfolding Climate Disaster:

24 November 2015 – Naomi Klein, Canadian author, social activist, and filmmaker speaking at the OECD. Mrs. Klein came to the OECD in the context of the “Coffees of the Secretary-General” series. Paris, France. “Since 2010 some of the world’s foremost thinkers–economists, historians, environmentalists, writers, artists, photographers–have come to the OECD to meet Secretary-General Angel Gurría and chat about the world over a relaxing cup of coffee… After coffee, the conversation then opens out into a lively discussion with a packed audience of OECD experts.” [Source: OECD]

 

Till the End of Time

A Culture of Imbeciles

September 21, 2014

SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire

September 17, 2014

by Cory Morningstar

 

 “The Ivy League bourgeoisie who sit at the helm of the non-profit industrial complex will one day be known simply as charismatic architects of death. Funded by the ruling class oligarchy, the role they serve for their funders is not unlike that of corporate media. Yet, it appears that global society is paralyzed in a collective hypnosis – rejecting universal social interests, thus rejecting reason, to instead fall in line with the position of the powerful minority that has seized control, a minority that systematically favours corporate interests.” — From the article Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 10, 2012

The organization Avaaz was instrumental in building public approval for the No Fly Zone for the illegal invasion of Libya in 2011. The NATO-led destabilization/illegal war in Libya resulted in the annihilation of a formerly sovereign country that has since descended into brutal chaos. Tens upon thousands of Libyans died and the most savage ethnic cleansing that the mind can imagine has been widespread. The destruction of Libya has been nothing less than a full-scale bloodbath.

 

Above image from the Avaaz website: “Libya No-Fly Zone: As Libyan government jets drop bombs on the civilian population, the UN Security Council will decide in 48 hours whether to impose a no-fly zone to keep Qaddafi’s warplanes on the ground.” [Emphasis in original] [Further discussion of the flag within this Avaaz image can be read in the epilogue.]

Above image: Avaaz takes credit for the implementation of the Libya No Fly Zone. [Further Reading: “Did Libya’s Citizens Demand Foreign Intervention?” A ridiculous question, yet according to Avaaz, the answer is yes.]

When Avaaz rolled out the same rinse, lather and repeat campaign for the seizing of Syria, the public did not fall prey as easily. The campaign failed. Below are three separate links to the Avaaz campaign calling for a no-fly zone over Syria.

https://web.archive.org/web/20130609103019/http://www.avaaz.org/en/syria_the_last_straw_a/ (June 4, 2013) (Avaaz utilizing the “chemical attack” that has since been discredited.)

https://secure.avaaz.org/en/syria_the_last_straw_0/ (June 14, 2013) (Avaaz alleges a “rape crisis” committed by soldiers of the Syrian army – the same tactic used to incite hatred against Libyan leader Muammar Gaddafi that was later discredited.)

http://web.archive.org/web/20130825092136/https://secure.avaaz.org/en/syria_no_fly_zone/ (Again, utilizing the “chemical attack” that has since been discredited)

 

Of the Avaaz campaigns pressing for a no-fly zone (air strikes) over Syria that flourished in June of 2013, at least two employed the use of chemical weapons to incite fear and hatred toward the Assad government. It does not take much stretch of the imagination to consider Avaaz had inside knowledge of the upcoming chemical attack that would take place in outer Damascus approximately 10 weeks later. Considering Avaaz co-founder Tom Perriello’s connection to the Obama administration and its well known war criminals, it is entirely plausible that Avaaz was churning out propaganda that would lead up to and sensationalize a false flag attack.

Photo: Avaaz co-founder and Congressman Tom Perriello with war criminal, General David Petraeus (far left). Under this Flickr photo the caption reads: “Passing the Baton, United States Institute of Peace” [2009] [Photo: Jon-Phillip Sheridan | Source] [In July, 2011, “General David Petraeus was approved as CIA Director by both the Senate Intelligence Committee and then the full Senate, whose vote was an astounding 94-0, astounding because this is a man who was deeply implicated in war crimes, including torture.” Source] [Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013]

The August 30, 2013 article “On the Eve of an Illegal Attack on Syria, Avaaz/350.org Board Members Beat the Drums of War” documents Avaaz links imploring a no-fly zone on Syria – both public links have since been removed. The article also featured 350.org board member Van Jones calling for air strikes on Syria. (Adding twisted irony, Van Jones also serves as co-founder and executive director of the Ella Baker Center for Human Rights. The co-opting of deceased civil rights revolutionaries to advance the goals of hegemony has become common practice within these foundation-financed projects.)

Screenshots of an email from co-founder of Avaaz, Ricken Patel to Avaaz subscribers dated August 27, 2014 can be found here (1) and here (2). The email from Patel represented a last-ditch effort to garner support for a no-fly zone as the US prepared to launch an attack on Syria.

One year earlier, in 2012 Avaaz was allegedly sponsoring fabricated videos of civilian massacres, to back deeper foreign intervention in Syria. Fact-checking and videos appear to collaborate these claims.

Jump forward to 2014.

In the September 8, 2014 article Pentagon Planning Points to Possible Anti-Syria US Military Campaign, author Stephen Gowans observes:

“Now, it appears that Washington is on the cusp of pressing ahead with its planned campaign of military action. The New York Times has reported that ‘Pentagon planners envision a military campaign’ to destroy ISIS ‘in its sanctuary inside Syria’ that could last ‘at least 36 months.’ According to The Wall Street Journal, airstrikes would support anti-Assad fighters unaligned with ISIS, who would be bankrolled by $500 million in US funding, and backed by a global coalition, including the UK and Australia, that would ‘provide a range of assistance, including humanitarian aid and weapons.’ These countries could also join the United States in an air-war over Syria.”

It should not be considered a coincidence that at the same time, a polished, sophisticated and highly financed “Save Syria” campaign is being created in the board rooms of the Empire’s favourite Harvard boys.

Where, under the organization Avaaz, the public hasn’t acquiesced to an air strike on Syria, the New York public relations firm Purpose Inc. has stepped in.

Purpose is a for-profit enterprise that is marketed to appear like a non-profit. Their area of expertise is behavioural change.

 “[Purpose] has a non-profit arm, which incubates protests and accepts donations. This is cross-subsidised by its for-profit arm, which makes money in a variety of ways. It sells consulting services to big companies such as Google and Audi, and to charities such as the Bill & Melinda Gates Foundation and the American Civil Liberties Union.” – The Economist

GetUp, Avaaz and Purpose co-founder Jeremy Heimans, 2010.

Purpose Inc.: The Crème de la Crème Agents of Behavioural Change

Purpose  | Avaaz Co-Founders

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy.”

Avaaz and GetUp co-founders Jeremy Heimans (CEO) and David Madden [2] are also founders of the New York consulting firm, Purpose Inc.

Avaaz was created in part by MoveOn, a Democratic Party associated Political Action Committee (or PAC), formed in response to the impeachment of President Clinton. Avaaz and MoveOn are funded in part by convicted inside-trader and billionaire hedge fund mogul, George Soros.

Avaaz affiliate James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.

The secret behind the success of both Avaaz and Purpose is their reliance upon and expertise in behavioural change.

While the behavioural change tactics used by Avaaz are on public display, double-breasted, for-profit Purpose, with its non-profit arm, sells their expertise behind the scenes to further the interest of hegemony and capital. Whether it be a glossy campaign to help facilitate yet another illegal “humanitarian intervention” led by aggressive U.S. militarism (an oxymoron if there ever was one), or the creation of a new global “green” economy, Purpose is the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

Make no mistake, the Yale (for example, Avaaz co-founder and former U.S. Representative *Tom Perriello) and Harvard graduates that comprise the “Avaaz boys” (many having been groomed by McKinsey and Company) are considered “the dream team” by the globe’s most powerful capitalists, including those at the United Nations and the World Bank. Avaaz co-founder Andrea Madden works for the World Bank in Burma [Myanmar]. Her husband is Avaaz co-founder David Madden who has taken up residence in Burma. [March 23, 2013: Western Media Celebrates Faux Progress in Myanmar] Madden has co-founded a marketing firm, Parami Road in Myanmar: “Our clients are mostly international companies entering Myanmar and they demand an international standard of work.”

“After years of isolation, Myanmar is opening up. Opportunities abound. However international companies have little experience here and local firms have little experience working with them. Parami Road meets this need.” – Parami website

Another key co-founder of Avaaz is none other than pro-war, pro-Israel, U.S. Democrat Tom Perriello, former U.S. Representative (represented the 5th District of Virginia from 2008 to 2010) and founding member of the House Majority Leader’s National Security Working Group. As demonstrated in the 2012 investigative report on Avaaz, Perriello’s curriculum vitae, built upon privilege within elite circles, is quite extensive.

[*Full profile on Avaaz co-founder Tom Perriello: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

The former Managing Director of Partnerships for “Purpose” is Marilia Bezerra. From 2006 to 2011 Bezerra held an integral position within the Clinton Global Initiative (CGI) executive leadership. As Clinton Global Initiative director of commitments, Bezerra led the redesign of member engagement and commitments services into a year-round operation. From 2007 to 2008, Bezerra held the position of sponsorship manager of the Clinton Global Initiative where she directly managed five major sponsorship accounts, including Bill and Melinda Gates Foundation and Procter & Gamble, valued at over $2 million dollars. From 2006 to 2008, Bezerra held the position of Commitment Development Senior Manager for the Clinton Global Initiative. In 2009, Bezerra was Deputy Director of Commitments for the Clinton Global Initiative.

One should note that in the case of many NGOs, on 990 tax forms it appears as though those at the helm are paid minimally, if at all. Rather than salaries, many founders of institutions make immense fees via consulting services where their names are not identified on 990 forms. In the case of Avaaz, co-founder Ricken Patel does take a salary (approx. $190,000.00 per year) plus consulting fees. Consulting fees must be considered the bread and butter of many “progressives” whose incomes rival CEOs of multinational corporations. The salaries and incomes are incredible when one accounts for the fact that many NGOs, such as Avaaz, rake in millions of dollars in donations from well-intentioned and hard-working citizens who are at or below the poverty line.

[Full profile of Ricken Patel: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

Purpose Inc. (with its co-founders) is a favourite of high-finance websites such as The Economist and Forbes and sells its consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), The Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012, it raised $3m from investors. “Ford Foundation, which has given Purpose’s non-profit arm a grant, reckons it is shaping up to be “one of the blue-chip social organisations of the future.” ^[Source] Purpose, like many other foundations, such as Rockefeller (who initially incubated 1Sky which merged with 350.org in 2011), also serves as an “incubator of social movements.” ^{[Further reading on Purpose]}

Heimans, the Avaaz front man of Purpose, is a darling of the high-finance corporate world. “In 2011, Jeremy received the Ford Foundation’s 75th anniversary Visionaries Award. The World Economic Forum at Davos has named him a Young Global Leader, and the World e-Government Forum has named Jeremy and Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.” [Source]

The New York public relations firm Purpose has created at least four anti-Assad NGOs/campaigns: The White Helmets, Free Syrian Voices [3], The Syria Campaign [4] and March Campaign #withSyria.

• White Helmets / Syrian Civil Defence on Facebook and Twitter
• The Syria Campaign on Facebook, Twitter and YouTube

“Who are we? Three years after the peaceful uprising in Syria, politicians and the media have largely forgotten what the UN calls ‘the greatest humanitarian tragedy of our time.’ But we haven’t.” — Front page of “The Syria Campaign” and the “White Helmets / Syrian Civil Defence” website

The March Campaign #withSyria | Over 130 Partners

Purpose’s March campaign #withSyria website (which doubles as a hash tag for Twitter) partners include: Open Society Foundation (George Soros), Amnesty International, Christian Aid, Care, Friends of the Earth, Oxfam and many more of the largest “humanitarian” NGOs within the non-profit industrial complex which makes up a billion dollar industry. [Full list of partners: http://marchcampaign.withsyria.com/partners0]. Utilizing the consumer culture’s celebrity fetish to sell war (and the illusory “green economy“) is a vital marketing strategy of Purpose. In the case of #withSyria, famed street artist Banksy has reworked his “Young Girl” famed graffiti stencil in support of the campaign. On the main page of this website the behavioural change strategists at Purpose promote a slick, emotive video of a white child (in America) slowly becoming traumatized by the violence in Syria. No doubt, Purpose’s marketing executives have taken this avenue because they know that the majority of Euro-Americans with privilege simply are not moved by images of suffering children that are non-Caucasian. Non-White children being slaughtered by imperial states became normalized for most Euro-American citizens long ago.

And of course corporate media is not far away to promote the cries for war peace. Consider today, on September 17, 2014, ABC “reports“:

“What if we could reverse the explosion of a bomb? A group of 130 organizations from around the world, known collectively as the ‘With Syria’ campaign, released a video Wednesday that shows just what that would look like. The campaign hopes to bring attention to the violence in Syria. (video) Warning: Contains disturbing imagery. In the video, the act of a bomb exploding near children playing is reversed: The blood returns to their heads, the children stand back up, run in reverse and continue the game they were playing. A message says, ‘We can’t reverse what’s happened in Syria, but we can change how the story ends.'”

Indeed Purpose is being paid to bring about the ending that the elites have hired them to ensure.

“Even more impressive than her military, America has built the most sophisticated propaganda machinery the planet has ever seen.” – Garikai Chengu

Free Syrian Voices partners include Amnesty International, the Euro-Mediterranean Human Rights Network, FIDH, Front Line Defenders, Human Rights Watch, Reporters Without Borders and “other international, regional and Syrian organizations” – which conveniently go unnamed.

Such emotionally charged campaigns are critical tools for empire. They have become critical (and successful) in building the acquiescence required for “humanitarian interventions” (aka regime change with extensive “collateral damage” thrown in for good measure).

“In the IC Magazine publication Communications in Conflict, is noted a new form of psychological warfare termed ‘false hope.’ False hope, as a tool for subverting social movements, is unparalleled in its effectiveness. What once was crudely accomplished through political repression, censorship, educational indoctrination and misleading propaganda, is now supplemented, if not surpassed, through vertical integration of the non-profit industrial complex. Where Wall Street once had to rely on threats and bribery to intimidate or corrupt social movements, it now has a vast army of neoliberal foundations, non-governmental organizations (NGOs) and social media at its disposal.” — Jay Taber, False Hope, September 6, 2014

It is important to note that Purpose is a for-profit business strategically presented as though it is a non-profit (similar to the Change.org petition site). This begs the question of who is financing the Syrian campaigns. The fact that a group of wealthy elites from Harvard living privileged lifestyles in New York City (and abroad) decide, via glossy marketing campaigns, who will live or die on the other side of the world is the ultimate representation of whitism and racism – an egregious affront to people everywhere. [Further reading on Purpose]

“If there is any doubt concerning the nefarious undertones of subversiveness in these NGO dealings, [National Endowment for Democracy] NED founder reportedly said the following in the 1990s: ‘A lot of what we do today was done covertly 25 years ago by the CIA.’ What was once done at night under the cloak of ‘imperialism’ is now done during the day under the guise of ‘humanitarianism.'” — WKOG 30-point Primer

The many facets of Purpose:

1) Purpose (tax identification number 68-0607622) is a for-profit certified B-corporation “that uses an innovative model to pool some of the world’s leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations.”

2) Purpose Action (tax identification number 45-2451509), the non-profit arm of Purpose, is a 501(c)(4) nonprofit advocacy organization “focused on changing policy.” Purpose Action Board of Directors includes Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp! ^[5]

3) Purpose Foundation (tax identification number 27-3106760) is a 501(c)(3) charitable organization “focused on education and changing culture.” ^[6]

4) Purpose Campaign (tax identification number 68-0607622) “Develops social and consumer movements.”

US Military Utilize NGOs to Induce Pacification & Advance Western Ideologies on Iraqi Citizens

The video below captures highlights from the 2004 Princeton Colloquium on Public and International Affairs and should that be at the Woodrow Wilson School of Public and International Affairs – The Role of NGOs in Global Governance and Society. Attention to the title is key: “NON-governmental organizations in global GOVERNANCE.” [Note the use of the term “guerrilla” (4:13) in describing any citizen/person resisting the occupation/assault by US military on Iraq soil.] Since the filming of this video, accelerating regime change operations are being conducted by Western militaries, hand in hand with Western NGOs throughout the globe. [See more: http://www.interventionism.info/en/Re…]. In essence, NGOs have become an indispensable instrument of destabilization and regime change for imperial states and hegemonic interests. NGOs also serve as the primary agents to implant neoliberal policies and western ideologies in targeted states to advance and protect the interests of the NGOs’ funders.

 

The Hate Campaign

The June, 2012, Avaaz “Good Versus Evil” campaign for the Rio Summit. Above: A downloadable poster as found on the Avaaz Press Centre published in the Financial Times. Vilification: Note the dark cast/ugly sky behind the leaders Avaaz would wish you to believe are “evil,” versus the light and sun shining through over the Imperialist, obstructionist “leaders” that Avaaz is attempting to convince you are “good.”

 

 “‘You have to investigate the supply of hatred,’ Glaeser continues. ‘Who has the incentive and the ability to induce group hatred? This pushes us toward the crux of the model: politicians or anyone else will supply hatred when hatred is a complement to their policies.'” — The Behavioural Economics of Hatred

 

Heiman’s work been recognized in publications like The New York Times and The Economist. In The Economist, Heiman states he chose his career path when “in 2001, a college student named Eli Pariser created an online petition calling for a multilateral response to the ‘9/11 terrorist attacks.'” Over a decade on, with civilian deaths that amount to millions, I’m sure the Iraqis are most grateful. It must be noted that Eli Pariser, too, is a co-founder of Avaaz and Co-Founder and Executive Director of MoveOn.org (Avaaz founder) PAC.

Above: The Syria Campaign, Non-profit Organization, created by Purpose, launched March 7, 2014.

 

“We were afraid the regime would fire another rocket, as they always come back to the area of attack when people come to rescue to bomb them, so we started evacuating people in a hurry so no more lives would be lost. This picture was taken then! That boy holding my neck like that was one of the moments in which I knew why I am a civil defender!” — Purpose Inc. Marketing Firm

Purpose Inc. strategically employs images, carefully worded text and slick video that provoke intense emotion. Key language includes children, refugees, regime, and their work “in the most dangerous place in the world.”

 “A year ago today, the Syrian government used Sarin gas against its own people killing over a thousand, many of them children. The world was outraged and demanded Assad destroy his stockpile of chemical weapons. Today chlorine gas is still being used on civilian neighbourhoods, rolled out the back of helicopters in rusty ‘barrel bombs.’” — Purpose Inc. Marketing Firm, Image by Designer : FaDi zyada whose work is also featured on the Heinrich Von Arabien Foundation website. This same website features an absurd photo of Syrians holding up a poster that features a “thumbs up” illustration for USA and the UN.

[***Reference list for deconstructing the myth that Syrian army + “dictator” used chemical weapons in August 2013 by Susan Dirgham: http://australiansforreconciliationinsyria.org/reference-list-chemical-attack-in-damascus-august-2013/]

Exploiting the death of Syrian children to provoke air strikes and military aggression demonstrates that such agencies go to any extreme to further American foreign policy. Note that the very carnage described above: “killing over a thousand, many of them children” is par for the course for the U.S. military, which carries out such atrocities on innocent civilians, including children, on a daily basis, all over the world. But don’t expect an Avaaz or Purpose campaign against the Obama Regime any time soon. They will be too busy under the guise of their NGO MoveOn, working on his re-election.

The following quote represents the real purpose of Purpose:

“The media may have turned away from what’s unfolding daily in Syria but today we all have the tools to tell the world the truth. Please share widely and remember the children of Syria in your thoughts today.”

The lapdog media have not turned away, but much of the public has. It’s the job of Purpose to employ netwar methods (“a form of low intensity conflict, crime, and activism waged by actors using social networking services” according to Wikipedia) on the public (targeting Euro-Americans) that will instill hatred toward the democratically elected Bashar al-Assad.

“It’s past time for President Obama to present a plan for dealing with the humanitarian crisis in Syria.” — Purpose Inc. Marketing Firm

“Today we remember the more than 1,300 who lost their lives in the Ghouta chemical weapons attacks. Let’s also remember those +150,000 who face torture and death while being detained.” — Purpose Inc. Marketing Firm

Let’s not mention Guantanamo Bay, Abu Ghraib and a mile long list of the Obama administration’s involvement in torture, shall we? Syria certainly demonstrates that the first casualty of war (in this case a destabilization effort) is truth. The following excerpt is from the article Foley & Sotloff’s Reporting Show Why the US Should Stop Its Proxy War on Syria, which lays bare that “both journalists documented the reality of Free Syria Army”:

“While in Turkey Sotloff broadcast news of Syrian rebels being found and arrested with chemical weapon Sarin gas.  He used Twitter to send out the Turkish news report.  That was in May, three months before the August 21 2013 chemical weapons deaths in outer Damascus. The Syrian rebels were arrested by Turkish police but quickly released, giving evidence to claims of Turkish government support for Nusra. Sotloff was puzzled why the mainstream media was not giving this event coverage.”

 

 

 

 

“This Thursday marks the one year anniversary of the chemical weapons attack that took the lives of over 1,000 Syrians. Since then tens of thousands more have been killed by different methods. Starvation is one. But the international media and world leaders still haven’t come together to put an end to it.” — Purpose Inc. Marketing Firm

Above image: Another call for “world leaders” to “come together to put an end to it.” Yet while Purpose may cry crocodile tears over the starvation of Syrians, Avaaz has asked for tough sanctions against Syria. Purpose and Avaaz want to “have their cake and eat it too” – while Syrian lives are destroyed by the oligarchs that both Purpose and Avaaz serve.

https://web.archive.org/web/20130911002219/https://www.avaaz.org/en/syria_end_the_terror/

The High Gloss Veneer

The following video highlights human rights investigator and award-winning journalist, Keith Harmon Snow, detailing the corrupt NGOs and their portrayal of Africa in order to illicit funds. Snow must be considered one of our finest Western reporters for obtaining true independent, grassroots news from the continent of Africa. Within the lecture, Snow discusses the psyops/propaganda strategically orchestrated behind the “Save Darfur” campaigns/movements which, in 2004, began to saturate the populace. At the helm of this “movement” was “The Center for American Progress.”

The Center for American Progress is closely connected with the same players that founded and financed Avaaz. Today, with Avaaz at the forefront, the non-profit industrial complex has been appointed trusted messenger of a grotesque and disturbing ideology; nothing less than a complete reflection and validation of the U.S. administration’s rhetoric intended to justify the annihilation and occupation of sovereign states under the false pretense of “humanitarian intervention” and “responsibility to protect.” [7]

 

“The Syrian government has been dropping ‘barrel bombs’ on civilian areas despite a UN order to stop, targeting schools and hospitals. Those too poor to flee their homes can only hope that if the bomb drops, the White Helmets will be there to help get them out.… Let’s tell the world about the White Helmets and help get them the support they need.” — Purpose Inc. Marketing Firm

“Know multiple languages? We need you! Help us get as many eyeballs on the Miracle Baby video by translating the subtitles into as many languages possible here: http://bit.ly/1tKSmrz” — Purpose Inc. Marketing Firm

Firms and agencies such as Purpose write and develop the scripts and design the sets. They bring the stories to life, strategically exploit and manipulate our emotions, ultimately ensuring we come to accept and partake in their politically acceptable means of discourse – discourse sanctioned (and financed) by the empire.

“Syrians welcome Iraq’s Yazidi refugees into their country with warm meals, giving them their clothes and in some cases opening up their homes.” – Purpose Inc. Marketing Firm

The above quote is representative of perhaps one too many spin doctors, for who is allowing Iraq’s Yazidi refugees into Syria, if not the Assad government? Indeed, Assad’s government has accepted more refugees per capita than any other country in the Middle East.

“In the wake of Robin Williams’ death, the people of Idlib remember the actor/comedian with a quote on freedom.” — Purpose Inc. Marketing Firm

This image takes absurdity to a new level. Recap: In the midst of being bombed, starved, and rained on by chemical weapons, Syrians take time to pay homage to an American actor/comedian (because the love of the America that is destroying the Middle East is so great), by quoting a line from a genie in a bottle from a scene in an animated Disney movie and creating a banner in the English language.

 

 

“Understand what this infographic says, and you’ll understand why The Syria Campaign exists. And why you and your friends need to join. http://bit.ly/VlYOsi” — Purpose Inc. Marketing Firm

In the infographic above, Purpose deliberately keeps the stats limited to 2014. Otherwise they would have to visualize the millions of Iraqi citizens who have been murdered due to the U.S. illegal war and occupation in Iraq. Further, Purpose gives no attention to the deaths in Ukraine, Honduras, Libya, Haiti, Congo (millions) and all of the other countries being decimated by Imperialism and foreign interference.

 

 

“Tell Obama we need a plan set forth to address the worsening humanitarian crisis in Syria. bit.ly/1nITTtO” — Purpose Inc. Marketing Firm

The message is clear. Purpose wants the green light for military intervention in Syria, well-cloaked under the guise of humanitarianism – an oxymoron if there ever was one.

“How were you to know you were approving posts from one of the world’s most violent dictators? A man who’s ordered the dropping of bombs on hospitals and primary schools?” — Purpose Inc. Marketing Firm

“Syrian dictator Bashar Assad has been re-elected and he can thank Facebook for being a propaganda platform.” — Purpose Inc. Marketing Firm

“It is critical to note that the imperialist powers (inclusive of the UN) do not criticize or demonize or withdraw their support from such leaders on any ethical or moral ground. Denunciation of state leaders and emotive language is merely theatre. Rather, the imperialist states strategically set out to destroy any state leader that is unwilling to be controlled by US interests and foreign policy. A case in point is unwavering support of the Saudi royal family responsible for atrocious human rights violations to which the imperialist countries turn a blind eye.” (from Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I)

 

The Behavioural Change Dream Team:

·         Full profile of Jeremy Heimans: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of David Madden: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]

Further reading on behavioural change: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

Further reading on Avaaz and Purpose: This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe

+++

 

Epilogue

Consider that the colour of the national flag of the Libyan Jamahiriya (from 1977 to 2011; The Great Socialist People’s Libyan Arab Jamahiriya) was pure green in colour. Unlike the one featured in the Avaaz campaign. The green colour traditionally symbolizes Islam. In Libya, green was also a colour traditionally used to represent the Tripolitania region (commonly referred to as Tripoli) that NATO forces fought to seize. The iconic green flag was chosen by Libyan leader/brother Muammar Gaddafi to symbolize his political philosophy (after his revolutionary Green Book). On 10 March 2011, France was the first state to recognize the council as the official government of Libya, as well as the first to allow the Libyan embassy staff to raise the red, black, green and white flag that would replace the green flag of the Libyan Jamahiriya. On 21 March, the “new” flag was flown by the Permanent Mission of Libya to the United Nations and appeared on their official website … this flag, which reigned prior to the Libyan Jamahiriya, is now the only flag used by the United Nations to represent Libya. According to the following UN statement: “Following the adoption by the General Assembly of resolution 66/1, the Permanent Mission of Libya to the United Nations formally notified the United Nations of a Declaration by the National Transitional Council of 3 August 2011 changing the official name of the Libyan Arab Jamahiriya to “Libya” as well as a decision to change Libya’s national flag to the original.” [Wikipedia]

On August 24, 2011 it is reported by yet another mouthpiece for empire that:

“As Libyan rebels take over, embassies worldwide have been replacing the old Libyan flag with a new one…. But starting in February, a new flag – red, black, and green with a white star and crescent in the center – has been hoisted at Libyan embassies around the world, from Switzerland to Bangladesh. It is the same flag being flown by the jubilant rebels themselves as they descend on Tripoli.”

In the article, the words “U.S. funded mercenaries” have been replaced with “the jubilant rebels.” It would be well worth investigating who ordered, manufactured and paid for thousands of these new flags (prior to or commencing in February of 2011) and ensured they would replace the national flag of the Libyan Jamahiriya that flourished from 1977 to 2011.

 

Further Reading:

 

·         The Grotesque and Disturbing Ideology at the Helm of Avaaz, March 7, 2012

·         Sostenere il governo USA senza saperlo: il grave esempio di “Avaaz,” March 8, 2012

·         SPEAKING TRUTH: A Profound Message to Avaaz from Poet Gabriel Impaglione of Argentina, March 12, 2012

·         Argentine Journalist Stella Calloni Denounces Avaaz | Latin American Unions Follow Her Lead, March 12, 2012

·         Avaaz: Empire Propaganda Mill Masquerading as Grassroots Activism, June 9, 2012

·         Avaaz’s War on Syria: Soros Sponsored Sorrow Pleads for Foreign Intervention, June 14, 2012

·         Rio Summit “Good Versus Evil” Advert Displays Blatant Racism and Imperialism at Core of Avaaz, June 22, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section II, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section III, Sept 24, 2012

·         Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept 24, 2012

·         Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II, Nov 1, 2012

·         Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013

 

Endnotes:

[1] Jeremy Heimans on Twitter: https://twitter.com/jeremyheimans

[2] David Madden on Twitter: https://twitter.com/davidmadden

[3] Job Detail for Social Media Intern, Syrian Voices Movement Job Location: Purpose Inc, New York, NY, 10176: http://jobs.climber.com/jobs/Media-Communication/New-York-NY-10176/Social-Media-Intern-Syrian-Voices-Movement/55687863

[4] Purpose is hiring: Join the Syria Campaign: http://www.purpose.com/were-staffing-up-on-the-syria-campaign/] [5] Purpose Action Board of Directors: Jon Huggett, founding chair of Social Innovation Exchange, former partner at The Bridgespan Group and Bain & Company; Rashad Robinson, executive director of ColorOfChange.org and former senior director of media programs at GLAAD; Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp!; Douglas Atkin, director of community at Airbnb, former chief community officer of Meetup, author of The Culting of Brands; Andre Banks, executive director of Purpose Foundation, former strategy director at Purpose and former deputy director of ColorOfChange.org; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp! [Source] [6] Purpose Foundation Board of Directors: Carla Sutherland, research scholar at Columbia University’s Gender and Sexuality Law Center’s Engaging Tradition Project, former program officer at Ford Foundation and Arcus Foundation; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!; Michael Evans, president of Moynihan Station Development Corporation and former chief of staff to the Lieutenant Governor of New York State. [Source]| Purpose Foundation’s organizational documents and annual reports on Form 990 can be found here.

[7] December 29, 2004: “Over two days in early December approximately three-dozen religious activists met at the Washington office of the Center for American Progress, a recently formed think tank headed by former Clinton chief of staff John Podesta. The Res Publica-driven agenda for the closed-door gathering included sessions on “building the movement infrastructure” and “objectives, strategies and core issues.” Res Publica was founded by Tom Perriello, Ricken Patel and Tom Pravda. Avaaz was founded by Res Publica, MoveOn.org, Executive Director Ricken Patel, Tom Perriello, Tom Pravda, Eli Pariser (MoveOn Executive Director), Andrea Woodhouse (consultant to the World Bank) Jeremy Heimans (co-founder of GetUp! and Purpose), and Australian entrepreneur David Madden (co-founder of GetUp and Purpose). Avaaz co-founder Tom Perriello is now President and CEO of Center for American Progress. Perriello and Patel also co-founded and co-directed DarfurGenocide.org which officially launched in 2004. “DarfurGenocide.org is a project of Res Publica, a group of public sector professionals dedicated to promoting good governance and virtuous civic cultures.” Today, this organization is now known as “Darfurian Voices”: “Darfurian Voices is a project of 24 Hours for Darfur.” The U.S. Department of State and the Open Society Institute were just two of the organizations funders and collaborating partners. Other Darfurian Voices partners include Avaaz, the National Endowment for Democracy (NED), International Centre for Transitional Justice, Darfur Rehabilitation Project, Humanity United, Darfur People’s Association of New York, Genocide Intervention, Witness, Yale Law School, The Sigrid Rausing Trust and the Bridgeway Foundation. Despite the carefully crafted language and images that tug at your emotions, such NGOs were created for and exist for one primary purpose — to protect and further American policy and interests, under the guise of philanthropy and humanitarianism. Of all the listed partners of DarfurGenocide.org, with exception of one located in London England, all of the entities involved are American and based on US soil.

 

 

CLARIFICATION (August 10, 2018): In an earlier version of this article, a sentence reads “Avaaz co-founder James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.” This was intended to read as it reads now: “Avaaz affiliate James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.” The article references the original researched bio of Slezak: “Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]”. The original research does not list Slezak as an Avaaz co-founder. We regret the error was not caught in the editing process. Further clarification Slezak co-foundered “Win Back Respect” with Avaaz co-founders Andrea Woodhouse (World Bank), spouse, David Madden (World Bank) and Jeremy Heimans (co-founder of MoveOn and GetUp!). Win Back Respect was supported/funded by MoveOn (co-founder of Avaaz) and Soros Fund Management. Soros Open Society Institute provided the original seed money for Avaaz. The fifth co-founder of Win Back Respect was Brian Vogt, Senior Advisor to the Partnership for a Secure America.

This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe

The following  contains excerpts from McKibben’s Divestment Tour – Brought to You by Wall Street | Part VII: The Wolves of Wall Street, to be published on Counterpunch.

September 15, 2014

By Cory Morningstar

Available formats: PDF | PDF – as double-sided A4 foldover booklet | EPUB

As the following information will demonstrate, The People’s Climate March and supporting discourse is about protecting capitalism, not protecting the world’s most vulnerable people from climate change.

Image courtesy of Mark Gould

The People’s Climate March in New York City is a mobilization campaign created by Avaaz and 350.org, with 350.org at the forefront.

The oligarchs do not bankroll such a mobilization (via millions of dollars funnelled through foundations) without reason.

There is an agenda. The information that follows makes the agenda very clear and the only thing green about it is the colour of money. The term “green”, in reference to environment is, officially dead.

PURPOSE?

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy.”

 

 “Purpose was born out of some of the most successful experiments in mass digital participation. Our principals are co-founders of Avaaz, the world’s largest online political movement with more than nine million members operating in 14 languages, and the creators of Australia’s GetUp!, an internationally recognized social movement phenomenon with more members than all the country’s political parties combined….” [Source]

Background

 

Above: Jeremy Heimans of Purpose at The Economist’s Ideas Economy: Human Potential conference. | Photo: Taylor Davidson

Avaaz and GetUp co-founders Jeremy Heimans (CEO) and David Madden are also founders of the New York consulting firm, Purpose Inc. Avaaz co-founder James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.

From October 2011–October 2012 the“Managing Director of Partnerships” for Purpose was Marilia Bezerra. From 2006 to 2011 Bezerra held an integral position within the Clinton Global Initiative (CGI) executive leadership. [1]

The secret behind the success of both Avaaz and Purpose is their reliance upon and expertise in behavioural change. While the behavioural change tactics used by Avaaz are on public display, double-breasted, for-profit Purpose, with its non-profit arm, sells their expertise behind the scenes to further the interest of hegemony and capital.  Whether it be a glossy campaign to help facilitate yet another illegal “humanitarian intervention” led by aggressive U.S. militarism (an oxymoron if there ever was one), or the creation of a new global “green” economy, Purpose is the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

 “We’ve been talking in a broader way about the future of consumer activism, of organizing people not as citizens but as consumers.” — Jeremy Heimans when asked how he was going to use the $100,000 he received from the Ford Foundation

Purpose Inc. (with its co-founders) is a favourite of high-finance websites such as The Economist and Forbes and sells its consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), The Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012, it raised $3m from investors. “Ford Foundation, which has given Purpose’s non-profit arm a grant, reckons it is shaping up to be “one of the blue-chip social organisations of the future.” ^[Source] Purpose, like many other foundations, such as Rockefeller (who initially incubated 1Sky which merged with 350.org in 2011), also serves as an “incubator of social movements.” ^{[Further reading on Purpose]}

Purpose Action’s Board of Directors includes the former campaign director at Avaaz, Brett Solomon and brand strategist Douglas Atkin. Atkin is a Purpose Fellow and previously Partner at Purpose. He is co-founder of Yackit, Meetup Fellow, founder of The Glue Project (“Are they like me?” “Will they like me?”) and author of “The Culting of Brands: Turn Your Customers into True Believers.” He’s helped relaunch such brands as Lipitor, Mercedes, BMW, Mastercard and many others. [Source]

“Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.” — “The Culting of Brands: Turn Your Customers into True Believers,” Amazon

Make no mistake, the Yale (for example, Avaaz co-founder and former U.S. Representative *Tom Perriello) and Harvard graduates that comprise the “Avaaz boys” (many having been groomed by McKinsey and Company) are considered “the dream team” by the globe’s most powerful capitalists, including those at the United Nations and the World Bank. Avaaz co-founder Andrea Madden works for the World Bank in Burma [Myanmar]. Her husband is Avaaz co-founder David Madden who has taken up residence in Burma. [March 23, 2013: Western Media Celebrates Faux Progress in Myanmar] Madden has co-founded a marketing firm, Parami Road in Myanmar: “Our clients are mostly international companies entering Myanmar and they demand an international standard of work.”

“After years of isolation, Myanmar is opening up. Opportunities abound. However international companies have little experience here and local firms have little experience working with them. Parami Road meets this need.” – Parami website

[*Full profile on Avaaz co-founder Tom Perriello: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

One should note that in the case of many NGOs, on 990 tax forms it appears as though those at the helm are paid minimally, if at all. Rather than salaries, many founders of institutions make immense fees via consulting services where their names are not identified on 990 forms. In the case of Avaaz, co-founder Ricken Patel does take a salary (approx. $190,000.00 per year) plus consulting fees. Consulting fees must be considered the bread and butter of many “progressives” whose incomes rival CEOs of multinational corporations. The salaries and incomes are incredible when one accounts for the fact that many NGOs, such as Avaaz, rake in millions of dollars in donations from well-intentioned and hard-working citizens who are at or below the poverty line.

[Full profile of Ricken Patel: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

Heimans, the Avaaz front man of Purpose, is a darling of the high-finance corporate world. “In 2011, Jeremy received the Ford Foundation’s 75th anniversary Visionaries Award. The World Economic Forum at Davos has named him a Young Global Leader, and the World e-Government Forum has named Jeremy and Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.” [Source]

On the Rockefeller Foundation website under the article titled How to Scale Up the Impact? Heimans is identified as a panelist for “scaling community conservation solutions at the World Wildlife Fund’s Annual Kathryn Fuller Symposium.” (Incidentally, to illustrate the link between the faux green economy and its infusion with current consumer principles, Heimans is empanelled with an associate from retail giant, Costco Wholesale, at the symposium.) WWF’s subservience to Monsanto and the oligarchs as a whole – at a cost to vulnerable campesinos and all life on the planet – is well-documented in the eye-opening and explosive documentary  WWF – Silence of the Pandas.

The many facets of Purpose:

1) Purpose (tax identification number 68-0607622) is a for-profit certified B-corporation “that uses an innovative model to pool some of the world’s leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations.”

2) Purpose Action (tax identification number 45-2451509), the non-profit arm of Purpose, is a 501(c)(4) nonprofit advocacy organization “focused on changing policy.” Purpose Action Board of Directors includes Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp! ^[2]

3) Purpose Foundation (tax identification number 27-3106760) is a 501(c)(3) charitable organization “focused on education and changing culture.” ^[3]

4) Purpose Campaign (tax identification number 68-0607622) “Develops social and consumer movements.”

Heimans, like his co-founders at Avaaz, has close relationships with those at the helm of the push toward the illusory green economy, including Kumi Naidoo of Greenpeace and Richard Branson who has founded the B Team, of which Heimans serves as a “team member“. [Further reading on The B Team can be found in an upcoming segment of this investigative report.] Note that Avaaz and 350.org were the first two NGOs signed on to the 2009 Havas Advertising campaign TckTckTck. TckTckTck succeeded in successfully undermining the radical emissions reductions required, put forward by the State of Bolivia and the G77 at COP15. More recently Avaaz, 350.org and Greenpeace joined hands to form the NGO SumOfUs. [Further reading: SumOfUs are Corporate Whores | Some Of Us Are Not]

Like so many other left “progressives” jumping on board the “socially responsible investment” industry, Heimans is no exception, serving on the advisory board of Leap Frog Investments. ^[Source] On September 29, 2012 a media release announced “The Vital Few” – a new social media platform for The Asset Owners Disclosure Project, an online forum to link individuals who are concerned about their pension fund investments directed towards the fossil fuel industry. The release included statements from both Kelly Rigg (TckTckTck) and Heimans. “Supported by the head of the global trade union movement and other key civil society groups the platform, called ‘The Vital Few,’ will allow pension fund members to drive transparency and accountability in a $60 trillion industry that has become the largest pool of investment capital in the world…. The Vital Few initiative, by starting with the issue of climate risk, is a milestone in helping restore genuine ownership to capitalism.”

The Strategy of “Changing Everything”

Illustration courtesy of Stephanie McMillan

In the video published on November 21, 2012, Heimans discloses that the “demand for the green economy is in a rut” during a lecture on Purpose’s innovative model of “movement entrepreneurship.” He states:

“…how else could movement building and mass participation help transform society? And that’s what we’re working on at Purpose. We’re thinking at Purpose not just how you build political movements but now what are some of the insights from that, that can be used to do things like scale demand for the green economy? Right? Demand for the green economy is in a rut. There isn’t large-scale demand it. What if we tried to build a movement around that and organize people in a systematic way….”

In the following Tedx talk (published September 7, 2012) the goal and the campaign to achieve the goal is made clear: kill “green” marketing (including the key term “green economy,” in order to push forward the green economy – without saying as much.

Heimans states:

“…Well, the results of our research really have two main conclusions I want to share with you today, and the first is a little startling and it may create a little bit of a disequilibrium… and that is that I think we need to kill the language and imagery and green in order to have any real shot at scaling sustainable consumption. Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

It is worth repeating:

“Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

Hence – you have the new terminology agreed upon and already being employed by both the foundations and the non-profit-industrial complex: The “new economy.”

Heimans continues:

“So they like the idea of green, it’s kind of a value they are happy to cloak themselves in, you know it’s a brand value, but the reality is market share just isn’t there because as soon as it’s even slightly difficult they’re out the door. So what do we do? So here’s some things that I think we can do that might up-end this situation and as I said it does require starting with killing green as a friend. We can’t lead with green, because most of the green products that are out there start by knocking on the front door and hitting you on the head and saying you know ‘We’re green, do the right thing.’ We need a radically different approach to the way we introduce this issue to consumers. We need to put green aside.”

Heimans summarizes the methodology.

“… the answer we think is to get behind the businesses that are at this intersection of mass participation where you can get lots of people in a network, you can grow market share very quickly of the new forms of businesses that are green, but don’t knock on the door and announce themselves as green. If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger, we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”

Heimans’ last remark is key: “If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”

 

 

Illustration courtesy of Stephanie McMillan

Subservience to Empire and Hegemony

Above: A Disruption movie marketing poster (from The New School). “Green” is out. “New” is in. This is the strategy that is to change everything.

Clearly, the shift of emphasis is toward this “market share”. Note the following statement on the September 4, 2014 350.org press release, World Premiere of “Disruption,” New Climate Documentary with Van Jones, Chris Hayes, Naomi Klein, and More:

“This is not a green issue, this is an all of us issue,” says Ricken Patel, executive director of the 38-million member civic organization, Avaaz. Avaaz is mobilizing its members around the world to take part in solidarity actions along with the march in NYC. [Emphasis added]

“Green” is out. “New” is in. This is the strategy that is to change everything.

Also from the press release:

“The world premiere of Disruption in New York City is the flagship for hundreds of screenings taking place around the country on Sunday. A panel discussion will follow the premiere.

“Panelists will include (more detail at base of email):

• Ricken Patel – Executive Director – Avaaz.org
• Eddie Bautista – Executive Director – New York City Environmental Justice Alliance
• Keya Chatterjee – Director, Renewable Energy and Footprint Outreach – WWF

“‘In the past, masses of people have taken the wheel of history and turned it,’ says author Naomi Klein in the film. ‘We have a responsibility to rise to our historic moment.'”

The film features Avaaz’s Ricken Patel, WWF‘s Keya Chatterjee and 350.org board member Van Jones. Note 350.org’s relentless co-opting of the civil rights movement leaders, who are utilized to market their campaigns at the beginning of the trailer. It is somewhat fitting is that at 12 seconds in CIA’s Gloria Steinem is featured. The trailer and film seeks to inspire the global mobilizations that Purpose has been funded to create.

It is incredible (as in, difficult to believe) that today’s biggest shills for the Empire of the 21^st century double as the iconic symbols of progressive change and activism for the so-called left. Aldous Huxley often expressed a deep concern that citizens could become subjugated via refined use of the mass media. His fears were most prophetic. There is little doubt that if he were alive today, even he would be taken aback by the sheer “success” and madness of it. [Further reading: On the Eve of an Illegal Attack on Syria, Avaaz/350.org Board Members Beat the Drums of War]

Citizens who claim they wish to protect our shared environment must educate themselves on the role of foundation funding and the key NGOs (350.org, Avaaz, Purpose, WWF, etc.) being heavily financed to implement the illusory green new economy. Joan Roeloff’s exceptional book, Foundations and Public Policy: The Mask of Pluralism, is a good place to start. If we are unwilling to do this work collectively, perhaps we deserve everything the oligarchs are designing for us and intend for us in the future. There will be tears.

As an example of Purpose’s work to build acquiescence and a normalization of the green new economy, we can look at Purpose’s work for Audi. The task at hand is how to take the human right to access clean water, and turn it into a commodity market that the public will embrace: “[Purpose Inc.] helps them to build mass movements to support their favourite causes. Audi, for example, wants to design and promote machines to dispense clean water in India, a market where it hopes to burnish its car brand.” Media is utilized to present the water ATM as an affordable benefit for the disenfranchised, underprivileged and poor: “The perception that rural people won’t pay for quality services is wrong, says Anand Shah, CEO of Sarvajal, an initiative by the Piramal Foundation to find mass-market solutions to India’s water crisis. “They want to be part of modern society. After a water ATM is set up, 15-20 % of the people immediately start buying water. They like to claim ‘we have a water ATM.'” The idea of clean fresh water for all, as a human right, rather than an “affordable” commodity, will quickly disappear as fast as the drinking fountains one used to find in our communities not that long ago. One must note that today, we find corporations writing many of their own articles for media, who in turn present them as journalism. Round and round we go.

 

“Purpose also hopes to develop a business promoting ‘new economy’ products such as solar energy. It will recommend to its members that they buy solar power from such-and-such a provider. In return, it will charge a referral fee.” – The Economist, The business of campaigning, Profit with Purpose, Jan 26, 2013

 

We can assume this business model will be employed across the board. Purpose tells the story that entices the purchase, Purpose mobilizes the movements building on the foundation of the story, and Purpose receives their referral fee in the mail.

What you are about to witness is the global mobilization of “consumers” to be ushered into the green economy, without SAYING it is the green economy. The climate parade in NYC, coinciding with the release of 350’s Naomi Klein’s new book, is the launching pad.

The kings and queens of hegemony have rolled the dice and placed their bets on Avaaz, 350.org and Naomi Klein (350.org board member) to usher in the illusory green economy under the guise of a so-called “new economy.” Their winning bet is that author Naomi Klein’s latest book will be the vehicle that ignites their new economy, and thus “changes everything.”

It is not by accident that foundation-financed “progressive” media and those within the non-profit industrial complex are heavily promoting Klein’s upcoming book release with multiple side events. It is not by accident that Avaaz’s latest petition titled The Global People’s Climate March has strategically modified the This Changes Everything book title to “Join to Change Everything” and “To change everything, it takes everyone.” Note the similar language employed by WWF: “To change everything, we need everyone.”

The tragedy is that Americans appear incapable of building a legitimate movement on a foundation of knowledge and disciplined, resolute minimalism. There is no better example of this than the lifestyle of former left-wing guerrilla and current president of Uruguay, José Mujica. Rather, as a culture cultivated on greed and individualism, we swallow the illusion (lie) that the only way out of our suicidal economic system is through more consumption – with consumption this time around being branded with an ethical veneer. It’s as though consumption has devoured our psyche and we are unable to escape it. Like sadistic prisoners of our own doing, we have trapped ourselves in a cage as “consumers” (the term Purpose Inc. uses for citizens) and have chosen to throw away the key.

The goal must be to weaken and sabotage the existing power structures until they collapse. When we lend our voices to the non-profit industrial complex, by extension we strengthen hegemony, capitalism and imperialism, ensuring our continued enslavement and, ensuring the annihilation of most all life on our shared planet.

We need to start thinking, stop consuming, and start living.

+++

 

The Behavioural Change Dream Team:

·         Full profile of Jeremy Heimans: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of David Madden: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

·         Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]

Further reading on behavioural change: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

 

 

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, Political Context, Counterpunch, Canadians for Action on Climate Change and Countercurrents. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia.]

 

Endnotes:

[1] As Clinton Global Initiative director of commitments, Bezerra led the redesign of member engagement and commitments services into a year-round operation. From 2007 to 2008, Bezerra held the position of sponsorship manager of the Clinton Global Initiative where she directly managed five major sponsorship accounts, including Bill and Melinda Gates Foundation and Procter & Gamble, valued at over $2 million dollars. From 2006 to 2008, Bezerra held the position of Commitment Development Senior Manager for the Clinton Global Initiative. In 2009, Bezerra was Deputy Director of Commitments for the Clinton Global Initiative. Bezerra took a central role in building the Clinton Global Initiative from its start-up. The Clinton Global Initiative was integral to the creation and funding of the Rockefellers’ incubator project 1Sky, now merged with 350.org (which was also integral to the creation of 1Sky). The CGI is a partner to 350.org/1Sky. Bill Clinton is recognized as a notable ally.

Bezerra is the CEO and Founder of Aldeia Works, board member of Breakthrough and serves as an advisor to Inspiring Capital. In New York, Bezerra also served as the business and financial manager for AEA Consulting, “a management consulting company with a client base of leading nonprofit cultural organizations throughout Europe, the Americas, and Asia. Bezerra is a board member of Rhize, (March, 2014 to present; http://www.rhize.org/) whose stated mission is “building a global community driving peoplepowered democracy around the world.” She also serves on the board of Atikus Insurance (January 2014 to present; http://www.atikusinsurance.com/) and as a “Strike Team Member” of the ForeSight Group.

[2] Purpose Action Board of Directors: Jon Huggett, founding chair of Social Innovation Exchange, former partner at The Bridgespan Group and Bain & Company; Rashad Robinson, executive director of ColorOfChange.org and former senior director of media programs at GLAAD; Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp!; Douglas Atkin, director of community at Airbnb, former chief community officer of Meetup, author of The Culting of Brands; Andre Banks, executive director of Purpose Foundation, former strategy director at Purpose and former deputy director of ColorOfChange.org; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp! [Source] [3] Purpose Foundation Board of Directors: Carla Sutherland, research scholar at Columbia University’s Gender and Sexuality Law Center’s Engaging Tradition Project, former program officer at Ford Foundation and Arcus Foundation; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!; Michael Evans, president of Moynihan Station Development Corporation and former chief of staff to the Lieutenant Governor of New York State. [Source]| Purpose Foundation’s organizational documents and annual reports on Form 990 can be found here.

 

The Weaponized Naked Girl

manyfesto

July 15, 2014

The 1976 film Network is the story of a failing television channel and its scheme to improve ratings by putting a crazy man on television. Howard Beale is driven out of his mind after he’s laid off to shield the bottom line. He is a widower, no real friends – a victim of the economic rearrangement of the 1970s. Promising to blow his brains out on live TV, Beale is suddenly the savior of the network as the ratings are higher than ever as a result of this outburst. He appears on television and delivers emotive appeals to his audience, reasoning that while he doesn’t know what do to fix the situation, he at least encourages everyone to “get mad”. But no mass movement erupts. Once his shares start to dip, the network assassinates him to pull their ratings out of the fire.

This is the usual synopsis you’ll receive. Network’s other story lines, the ones about Faye Dunaway’s sexually aggressive yet sexually vacuous character, the cynical manipulation of Black Power politics, are usually ignored. Everyone loves a story about a maniac street preacher. But Network is also about how the media is manufactured, how our pain and frustrations regarding the state of the world are manipulated for ratings, and how legitimate grievances are monetized under capitalism.

It’s a shame we miss out on that, because the media we consume today is just as cynically manipulated. It’s just as weaponized against the population as the media of a hundred years ago, but has now adopted new marketing techniques to sell, promote, and defend imperialism and capitalism. This is not to say that older techniques are not still used – some corruption is still as blatant as taking money or gifts – but other techniques have not been as examined, as thoroughly condemned. While sex and race are just as common as ever in the media’s worship of imperialism and capitalism, the new neoliberal strategies of atomization and the cult of the individual gives the old tropes of manipulation a fresh coat of paint:

We live in an era of flux. The old model of a creator or creative type—a person who does one thing well, and depends on institutions for support—is falling by the wayside. The creator of the future is a super-connected trans-disciplinary mutant: engaged and intellectually rebellious. Molly Crabapple has created everything from Occupy Wall Street posters and arts journalism of collapsing countries to murals on the walls of the world’s most exclusive nightclubs.  On stage, she delivers an energizing, take-no-prisoners talk on how creators—how everyone—can create a life of their own design, without asking permission. (Emphasis mine, from Lanvin Agency)

Atomization is the isolation of a person from their “institutions of support”, meaning, essentially, not just their fellow human being, but also the traditional ways of reading and perceiving knowledge, though history or dialectical reasoning. The atomized individual is “intellectually rebellious”, cut off from the ability to reason correctly and confused by constantly shifting parameters – relying on their own atomized and manipulated environment in order to successfully parse reality. A strategy as old as time is to successfully make the person feel like they came up with the idea to oppress themselves. The fresh coat of paint here is to make everyone relate to their own oppression in an intimate, ego-shaping way. The individual’s decision – once they choose oppression, of course – is a sacred decision; their reasoning and their motivations are private and autonomous. The oppressed are oppressed whether they choose to be or not – but the propaganda encourages the oppressed to accept it anyway, because it makes things easier for domination and atomizes society faster.

Imperialism, too, wants invitations for military advisors, trade agreements, and foreign direct investment. Wars and battles can be disagreeable. Usually it’s preferable both morally and logistically when the oppressed ask for their own subjugation, argue for it themselves. Likewise, patriarchy seeks to subjugate by invitation. Women are told that patriarchy really does have nothing but the best intentions, that she can cleverly twist patriarchy on her own to make it “work for her”. In this way, we can compare the woman who feels violent pornography is empowering to the country which feels monoculture depending on the imperial markets is empowering. Under this paradigm, we the audience, must believe that if they are asking for it, we must respect their agency. Systems of oppression, however, do not simply disappear because they are somehow passively (or actively!) accepted by the oppressed. Indeed, systems prefer the acquiescence of the oppressed to conflict. This is why it is so important for us to be told that women love being prostitutes and how much happier developing countries are under capitalism. In many cases, this functions as a sort of shield for oppression – it’s their choice, after all! And we must respect that. And if not their choice, well then, certainly NATO has their best interests as individuals at heart. An argument about imperialism successfully becomes an argument about agency.

All of this is not just a successful tool for atomization, it is also a savvy marketing strategy for oppression. For this essay, I am going to write mainly on how imperialist-marketing techniques specifically corrupts feminism. While women who stand against oppression and imperialism are often excluded from public platform, or labeled as “crazy” otherwise, when standing for imperialism, misogyny, racism, and capitalism, women are seen as strong and independent-minded. When their representations of the aforementioned are attacked, these otherwise “modern” women simply melt back into stereotypical gender roles, and are posited as victims. I will present three case studies for this phenomenon that will seek to make this connection between feminism, traditional gender roles, agency and imperial aggression.

For the first case study, let’s take a look at a so-called feminist, modern group of women: FEMEN. The marketing strategy of this Ukrainian group is pretty simple to grasp. A photo of any FEMEN action usually includes a half naked blonde woman, political slogans scrawled across her breasts, her face contorted in pain and fear as a police officer or soldier, generally a man, attempts to tackle and arrest her. Here we have a twofold approach: one strategy is that instead of holding placards, these women use their bare breasts as “weapons” (their word, not mine) to trick an otherwise apathetic and disinterested male population into buying whatever it is they’re selling, while courageously doing this as wielders of their own agency, allegedly wielding it in the name of atomized feminism (what I call elsewhere “postfeminism“). This is greatly analogous to marketing strategies which seek to utilize female sexuality – we can see examples of this on any convention showroom floor.  They are simultaneously empowered by using their sexuality to sell their politics, while at the same time cynically bowing to traditional gender roles. The second part of the marketing strategy is to usually include the police. Their groping hands put these lovely blonde ladies in danger. They roughly claw at their exposed flesh. Like King Kong, these women are generally presented as helpless against their attackers, suspended in midair by the ruddy paws of the enemy who seeks to destroy us all. We are winked at by the titillating vision of half-naked attractive white women, offering their politics on their breasts as a way of appealing to the so-called essential nature of of piggish men, appreciative of their strong choices, angry that a man would stand in their way.  →

Check Yo’self: Activism is Not a Popularity Contest

Mickey Z.

November 15, 2013

Let me tell you about how hard I’ve worked to “convince” activists I’ve met via Occupy Wall Street that rejecting speciesism and embracing veganism/animal rights is a necessary and revolutionary choice. Never mind, you can probably imagine (or have already witnessed) how hard I’ve worked, how important this particular mission was/is to me (and the planet).

But that’s what it’s slowly become: a mission. And like most missions, it requires a hefty dose of ego to be sustained. Please allow me to explain…

After September 17, 2011, I saw so many new comrades getting it on so many levels, so many issues. Surely this was the fertile ground I’d been dreaming of.

Yeah, more than a few occupiers moved towards veganism partly or directly due to my influence but as I look around now—more than two years after Zuccotti Park—it seems almost all my radical comrades can do is throw pizza parties and make bacon jokes as they robotically repeat anti-vegan canards—all the while talking of “love” and “saving the world.” →