Seven Steps of Highly Effective Manipulators | White Helmets, Avaaz, Nicholas Kristof & Syria No Fly Zone

April 9, 2015

by Rick Sterling

You might think that after seeing the consequences of their campaign for “freedom and democracy” in Libya, journalists like Nicholas Kristof and “humanitarian campaigners” like Avaaz would have some qualms.

Unfortunately they have learned nothing. They have generally not been held to account, with a few nice exceptions such as this Greenwald/Hussain article. And now they are at it again. Many well-intentioned but naive members of the U.S. and international public are again being duped into signing an Avaaz petition based on fraud and misinformation. If the campaign succeeds in leading to a No Fly Zone in Syria, it will result in vastly increased war, mayhem and bloodshed.

The following illustration shows the sequence and trail of deceit leading to Avaaz’s call for a No Fly Zone in Syria.

Following is a brief description documenting the flow of misinformation and deceit, beginning at the Source and ending with Avaaz’s campaign for NATO/US attack on Syria.

Source

The “Source” is unknown at this time. It might be some US agency with or without the approval of the Obama administration. Or it might be another foreign government which seeks, in plain violation of international law, the overthrow the Syrian government. In addition to the U.S., Turkey, Saudi Arabia, France, Britain and Qatar have each spent hundreds of millions and even billions in heavy weaponry plus 3,000 tons of weapons via Croatia plus arming, training, supplying and paying the salaries of thousands of domestic and international mercenaries sowing mayhem and destruction in Syria.

At this point we do not know but there is a REWARD: $100 finders fee to the first person who can provide credible evidence identifying the SOURCE.

PURPOSE Inc.

This is an international PR firm. CEO is Jeremy Heimans, a co-founder of Avaaz.

President is Kevin Steinberg, previous CEO of World Economic Forum USA (antithesis of World Social Forum). Their website describes their goal:

“Purpose builds and accelerates movements to tackle the world’s biggest problems.”

In this case the “problem” is reluctance to take over Syrian skies and land.

For a hefty fee, “Purpose” will dupe the public and break down that reluctance.

Toward that end, Purpose created “The Syria Campaign”.

The Syria Campaign

The Syria Campaign began in spring 2014. One of their first efforts was to work to prevent publicity and information about the Syrian Presidential Election of June 2014. Accordingly, “The Syria Campaign” pressured Facebook to remove advertisements or publicity about the Syrian election. Since then Syria Campaign has engineered huge media exposure and mythology about their baby, the “White Helmets” using all sorts of social and traditional media. The campaigns are largely fact free. For example, the Syrian election was dismissed out of hand by them and John Kerry but taken seriously by many millions of Syrians.

The Syria Campaign is managed by Anna Nolan, who grew up in northern Ireland and has very likely never been to Syria. In addition to promoting the White Helmets, Syria Campaign promotes a new social media campaign called “Planet Syria”. It features emotional pleas for the world to take notice of Syria in another thinly veiled effort pushing for foreign intervention and war.

According to their website, The Syria Campaign received start-up funding from the foundation of Ayman Asfari, a billionaire who made his money in the oil and gas services industry.

White Helmets

White Helmets is the newly minted name for “Syrian Civil Defence”. Despite the name, Syria Civil Defence was not created by Syrians nor does it serve Syria. Rather it was created by the UK and USA in 2013. Civilians from rebel controlled territory were paid to go to Turkey to receive some training in rescue operations. The program was managed by James Le Mesurier, a former British soldier and private contractor whose company is based in Dubai.

The trainees are said to be ‘nonpartisan’ but only work in rebel-controlled areas of Idlib (now controlled by Nusra/Al Queda) and Aleppo. There are widely divergent claims regarding the number of people trained by the White Helmets and the number of people rescued. The numbers are probably highly exaggerated especially since rebel-controlled territories have few civilians. A doctor who recently served in a rebel-controlled area of Aleppo described it as a ghost town. The White Helmets work primarily with the rebel group Jabat al Nusra (Al Queda in Syria). Video of the recent alleged chlorine gas attacks starts with the White Helmet logo and continues with the logo of Nusra. In reality, White Helmets is a small rescue team for Nusra/Al Queda.

But White Helmets primary function is propaganda. White Helmets demonizes the Assad government and encourages direct foreign intervention. A White Helmet leader wrote a recent Washington Post editorial. White Helmets are also very active on social media with presence on Twitter, Facebook etc. According to their website, to contact White Helmets email The Syria Campaign which underscores the relationship.

Nicholas Kristof/New York Times

The “White Helmets” campaign has been highly successful because of uncritical media promotion. Nicholas Kristof of the New York Times was an advocate of the NATO/US attack on Libya. According to him, villagers who had been shot, injured and their homes destroyed were not bitter, they were thankful! . “Hugs from Libyans” is how he viewed it. It was, of course, nonsense, helping to pave the way in the invasion and destruction of the country.

Now Kristof is uncritically promoting the White Helmets, aiding and abetting their political and propaganda message seeking foreign intervention in Syria.

Avaaz

Avaaz is an online lobby organization founded in 2007 by Jeremy Heimans (now CEO of Purpose) and others. Start-up funding was provided by George Soros’ foundation. While Avaaz has promoted some worthy causes, they have been prominent in promoting neoliberal foreign policies in keeping with the U.S. State Department. Accordingly, they had a major disinformation campaign against Venezuela last year.

Avaaz very actively promoted a No Fly Zone in Libya. They are now very actively promoting the same for Syria.

In-depth research and exposure of Avaaz can be found here. The titles give some indication: “Faking It: Charity Communications in the Firing Line”, “Syria: Avaaz, Purpose & the Art of Selling Hate for Empire”, “Avaaz: Imperialist Pimps for Militarism”.

Avaaz justifies its call for No Fly Zone in part on White Helmets. Given the close interconnections between Avaaz and Purpose, they are surely aware that White Helmets is a media creation. This calls into question their sincerity.

Conclusion

The manipulators rely on emotional images and messages, not facts. They depend on willing partners in the mainstream media who amplify the easy and glib characterizations of who and what is good and bad. The manipulators depend on their audience not asking questions or investigating on their own. In these times of rapid spread of visual and text information via social media, the potential for deceit is huge.

Snapshots

Avaaz Petition for Libya No Fly Zone — 2011

Avaaz Petition for Syria No Fly Zone — 2015 (Syria Campaign Posting)

Kristoff/New York Times/2011

Kristoff/New York Times/2015

The Real White Helmet Purpose: Propaganda

[Rick Sterling is active with the Syria Solidarity Movement and Mt Diablo Peace and Justice Center. He can be emailed at: rsterling1@gmail.com.]

Nov 24

2014

newWKOGadnim

Whiteness & Aversive Racism

#withSyria Iraq Purpose Save the Children

Tony Blair wins Save The Children’s ‘Global Legacy’ Award

Interventions Watch

November 20, 2014

Image: B Heard Media

As reported in today’s Independent:

Tony Blair was last night recognised for his humanitarian work at a glamorous gala to raise funds for a global children’s charity – in front of guests including Lassie the dog.

The controversial former Prime Minister received the Global Legacy Award at the Save the Children Illumination Gala 2014, which was held at The Plaza in New York City.

http://www.independent.co.uk/news/people/tony-blair-honoured-with-save-the-childrens-global-legacy-award-at-charity-gala-attended-by-ben-affleck-and-lassie-9873596.html

And this isn’t some sick, satirical joke. The man who was to a huge extent responsible for killing, injuring, displacing and immiserating several hundreds of thousands of Iraqi children (among his many other crimes and misdemeanours) has been recognised ‘for his humanitarian work’ by one the ‘Western’ world’s foremost child welfare NGOs.

And me saying that he ‘is to huge extent responsible for the killing, injuring, displacement and immiseration of several hundreds of thousands of children in Iraq’ is not just rhetoric.

To that end, it’s worth looking in a bit more depth at the scale of the catastrophe inflicted on Iraq’s children by the war that Tony Blair launched and continues to defend.

In March 2013, the charity War Child released a report entitled ‘Mission Unaccomplished’. This report documented how:

’51% of 12-17 year olds do not attend secondary school’

‘One in four children has stunted physical and intellectual development due to under-nutrition’.

‘In 2011 a survey found up to 1 million children have lost one or both parents in the conflict’.

‘In 2010, 7 years after the conflict began, it was estimated that over a quarter of Iraqi children, or 3 million, suffered varying degrees of Post Traumatic Stress Disorder’.

‘Between December 2012 and April 2013, ‘An estimated 692 children and young people have been killed’ in conflict related violence, and more ‘than 1,976 children and young people have been injured’. These figures are almost certainly underestimates’.

http://cdn.warchild.org.uk/sites/default/files/Mission_Unaccomplished_%20Iraq_1_May_2013.pdf

The report also points out that the numbers presented above ‘come to life when you realise the pain, trauma and suffering behind them. Every number in the statistics above has a story to tell and a life attached to it’.

Going back further, the Iraqi Red Crescent had documented in 2008 how ‘children under 12 made up 58.7 percent of’ Internally Displaced Persons in the country.

The U.N. had documented how only 40% of Iraqi children had access to clean drinking water due to the effects of the war, and how they in general lacked ‘access to the most basic services and manifest a wide range of psychological symptoms from the violence in their everyday lives’.

While in 2003, The Guardian reported on how:

British and American forces were accused yesterday of breaking international rules of war after admitting that they were using cluster bombs against targets in Iraq.

The report went to explain how:

Alex Renton, overseeing Oxfam’s aid work from Jordan, said the cluster shells could cause “unnecessary harm”. The UN children’s fund, Unicef, expressed concern that Iraqi children might confuse the yellow food packets being handed out by American forces with the bomblets, which had identical colouring.

http://www.theguardian.com/politics/2003/apr/04/uk.iraq1

That Tony Blair’s policies helped to inflict immense and ongoing hardship on the children of Iraq is beyond question. While he may not have personally been firing the cannons and dropping the bombs, as one of the architects of the aggression against Iraq he is ultimately responsible for the ‘accumulated evil of the whole’, as per the Nuremberg judgements.

What, then, could possibly explain Save The Children’s decision to give a man who is widely reviled as an amoral war criminal, and rightly so, such an award?

Personally, I think one reason could be that their Chief Executive is a fellow named Justin Forsyth. According to his biography on the Save The Children website, Forsyth was in 2004:

. . . recruited to Number 10 by Tony Blair where he led efforts on poverty and climate change . . . He was to stay on under Gordon Brown, becoming his Strategic Communications and Campaigns Director.

http://www.savethechildren.org.uk/about-us/people/executive-directors

So Forsyth was actaully an underling of Tony Blair (and then Gordon Brown) at precisely the time they were ravaging Iraq.

I’d hazard that he shares broadly the same pro-Establishment values and ideological assumptions as Blair, and has taken those pro-Establishment values and assumptions with him to Save The Children. And when you think of just how rotten the British Establishment is, that can’t be a good thing.

This isn’t the first time that Save The Children have demonstrated that they are unhealthily close to the British and U.S. Establishments, either.

In 2013, for example, they appointed Samantha Cameron, the partner of British Prime Minister David Cameron, as their ambassador to Syria.

It’s worth remembering that David Cameron’s government were (and still are) arming and training elements within the rebel opposition, and thus constituted one side in the conflict, at the very time Samantha Cameron was appointed.

And as a little thought experiment, what might the reaction have been had they instead appointed Lyudmila Putin, the partner of Russian Prime Minister Vladimir Putin, as their ambassador to Syria? I very much doubt that it would have gone almost totally unremarked upon, as Samantha Cameron’s appointment did.

To take another example, The Guardian had reported in 2003 on how Save The Children had been:

ordered to end criticism of military action in Iraq by its powerful US wing to avoid jeopardising financial support from Washington and corporate donors

And then how:

Senior figures at Save the Children US . . . demanded the withdrawal of the criticism and an effective veto on any future statements blaming the invasion for the plight of Iraqi civilians suffering malnourishment and shortages of medical supplies.

http://www.theguardian.com/society/2003/nov/28/charities.usnews

A affair which surely needs no further commentary.

I’ve often thought that the bigger and more established humanitarian and human rights NGOs don’t come in for anywhere near as much scrutiny from the liberal-left as they should. They kop an awful lot of criticism from the right, but it seems to me that for a section of the liberal-left, their research carries an air of unimpeachable neutrality and unquestionable moral probity.

And i’m not saying they don’t do some good work. But at the very least, their output helps to shape popular attitudes towards matters of war, peace and governance in general, and should be engaged with more critically for that reason.

I’ve also often thought that an analytical model similar to – if distinct from in some important respects – the one Noam Chomsky and Ed Herman applied to corporate media performance might be useful in assessing NGO performance. What role, if any, does funding, ideology, sourcing, management/ownership and flak play in shaping their output?

For a start, it might help to explain why former officials of the U.S. and U.K. government keep on ending up in positions of power in these organisations.

It would take a bigger brain than mine to undertake such a project – although activists like Keane Bhatt are doing great work in this area – but last night’s utter travesty shows why it would be useful.

Sep 17

2014

244

newWKOGadnim

350.org / 1Sky, Amnesty International, Avaaz, Earth Day Network, Human Rights Watch, Imperialist Wars/Occupations, Non-Profit Industrial Complex, Occupy Wall Street, Pacifism as Pathology, Purpose [Public Relations Arm of Avaaz], TckTcktck Partner: Meet 'The Corporate Leaders Group on Climate Change', The International Campaign to Destabilize Syria, Uncategorized, Whiteness & Aversive Racism, World Vision

#withSyria Avaaz Behavourial Change Branding David Petraeus FIDH Front Line Defenders Human Rights Network Human Rights Watch Marketing Myanmar Netwar Psyops Purpose Reporters Without Borders Social Engineering Syria Syrian Civil Defence The Syria Campaign Tom Perriello White Helmets World Bank

SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire

September 17, 2014

by Cory Morningstar

“The Ivy League bourgeoisie who sit at the helm of the non-profit industrial complex will one day be known simply as charismatic architects of death. Funded by the ruling class oligarchy, the role they serve for their funders is not unlike that of corporate media. Yet, it appears that global society is paralyzed in a collective hypnosis – rejecting universal social interests, thus rejecting reason, to instead fall in line with the position of the powerful minority that has seized control, a minority that systematically favours corporate interests.” — From the article Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 10, 2012

The organization Avaaz was instrumental in building public approval for the No Fly Zone for the illegal invasion of Libya in 2011. The NATO-led destabilization/illegal war in Libya resulted in the annihilation of a formerly sovereign country that has since descended into brutal chaos. Tens upon thousands of Libyans died and the most savage ethnic cleansing that the mind can imagine has been widespread. The destruction of Libya has been nothing less than a full-scale bloodbath.

Above image from the Avaaz website: “Libya No-Fly Zone: As Libyan government jets drop bombs on the civilian population, the UN Security Council will decide in 48 hours whether to impose a no-fly zone to keep Qaddafi’s warplanes on the ground.” [Emphasis in original] [Further discussion of the flag within this Avaaz image can be read in the epilogue.]

Above image: Avaaz takes credit for the implementation of the Libya No Fly Zone. [Further Reading: “Did Libya’s Citizens Demand Foreign Intervention?” A ridiculous question, yet according to Avaaz, the answer is yes.]

When Avaaz rolled out the same rinse, lather and repeat campaign for the seizing of Syria, the public did not fall prey as easily. The campaign failed. Below are three separate links to the Avaaz campaign calling for a no-fly zone over Syria.

https://web.archive.org/web/20130609103019/http://www.avaaz.org/en/syria_the_last_straw_a/ (June 4, 2013) (Avaaz utilizing the “chemical attack” that has since been discredited.)

https://secure.avaaz.org/en/syria_the_last_straw_0/ (June 14, 2013) (Avaaz alleges a “rape crisis” committed by soldiers of the Syrian army – the same tactic used to incite hatred against Libyan leader Muammar Gaddafi that was later discredited.)

http://web.archive.org/web/20130825092136/https://secure.avaaz.org/en/syria_no_fly_zone/ (Again, utilizing the “chemical attack” that has since been discredited)

Of the Avaaz campaigns pressing for a no-fly zone (air strikes) over Syria that flourished in June of 2013, at least two employed the use of chemical weapons to incite fear and hatred toward the Assad government. It does not take much stretch of the imagination to consider Avaaz had inside knowledge of the upcoming chemical attack that would take place in outer Damascus approximately 10 weeks later. Considering Avaaz co-founder Tom Perriello’s connection to the Obama administration and its well known war criminals, it is entirely plausible that Avaaz was churning out propaganda that would lead up to and sensationalize a false flag attack.

Photo: Avaaz co-founder and Congressman Tom Perriello with war criminal, General David Petraeus (far left). Under this Flickr photo the caption reads: “Passing the Baton, United States Institute of Peace” [2009] [Photo: Jon-Phillip Sheridan | Source] [In July, 2011, “General David Petraeus was approved as CIA Director by both the Senate Intelligence Committee and then the full Senate, whose vote was an astounding 94-0, astounding because this is a man who was deeply implicated in war crimes, including torture.” Source] [Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013]

The August 30, 2013 article “On the Eve of an Illegal Attack on Syria, Avaaz/350.org Board Members Beat the Drums of War” documents Avaaz links imploring a no-fly zone on Syria – both public links have since been removed. The article also featured 350.org board member Van Jones calling for air strikes on Syria. (Adding twisted irony, Van Jones also serves as co-founder and executive director of the Ella Baker Center for Human Rights. The co-opting of deceased civil rights revolutionaries to advance the goals of hegemony has become common practice within these foundation-financed projects.)

Screenshots of an email from co-founder of Avaaz, Ricken Patel to Avaaz subscribers dated August 27, 2014 can be found here (1) and here (2). The email from Patel represented a last-ditch effort to garner support for a no-fly zone as the US prepared to launch an attack on Syria.

One year earlier, in 2012 Avaaz was allegedly sponsoring fabricated videos of civilian massacres, to back deeper foreign intervention in Syria. Fact-checking and videos appear to collaborate these claims.

Jump forward to 2014.

In the September 8, 2014 article Pentagon Planning Points to Possible Anti-Syria US Military Campaign, author Stephen Gowans observes:

“Now, it appears that Washington is on the cusp of pressing ahead with its planned campaign of military action. The New York Times has reported that ‘Pentagon planners envision a military campaign’ to destroy ISIS ‘in its sanctuary inside Syria’ that could last ‘at least 36 months.’ According to The Wall Street Journal, airstrikes would support anti-Assad fighters unaligned with ISIS, who would be bankrolled by $500 million in US funding, and backed by a global coalition, including the UK and Australia, that would ‘provide a range of assistance, including humanitarian aid and weapons.’ These countries could also join the United States in an air-war over Syria.”

It should not be considered a coincidence that at the same time, a polished, sophisticated and highly financed “Save Syria” campaign is being created in the board rooms of the Empire’s favourite Harvard boys.

Where, under the organization Avaaz, the public hasn’t acquiesced to an air strike on Syria, the New York public relations firm Purpose Inc. has stepped in.

Purpose is a for-profit enterprise that is marketed to appear like a non-profit. Their area of expertise is behavioural change.

“[Purpose] has a non-profit arm, which incubates protests and accepts donations. This is cross-subsidised by its for-profit arm, which makes money in a variety of ways. It sells consulting services to big companies such as Google and Audi, and to charities such as the Bill & Melinda Gates Foundation and the American Civil Liberties Union.” – The Economist

GetUp, Avaaz and Purpose co-founder Jeremy Heimans, 2010.

Purpose Inc.: The Crème de la Crème Agents of Behavioural Change

Purpose | Avaaz Co-Founders

Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy.”

Avaaz and GetUp co-founders Jeremy Heimans (CEO) and David Madden [2] are also founders of the New York consulting firm, Purpose Inc.

Avaaz was created in part by MoveOn, a Democratic Party associated Political Action Committee (or PAC), formed in response to the impeachment of President Clinton. Avaaz and MoveOn are funded in part by convicted inside-trader and billionaire hedge fund mogul, George Soros.

Avaaz affiliate James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.

The secret behind the success of both Avaaz and Purpose is their reliance upon and expertise in behavioural change.

While the behavioural change tactics used by Avaaz are on public display, double-breasted, for-profit Purpose, with its non-profit arm, sells their expertise behind the scenes to further the interest of hegemony and capital. Whether it be a glossy campaign to help facilitate yet another illegal “humanitarian intervention” led by aggressive U.S. militarism (an oxymoron if there ever was one), or the creation of a new global “green” economy, Purpose is the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

Make no mistake, the Yale (for example, Avaaz co-founder and former U.S. Representative *Tom Perriello) and Harvard graduates that comprise the “Avaaz boys” (many having been groomed by McKinsey and Company) are considered “the dream team” by the globe’s most powerful capitalists, including those at the United Nations and the World Bank. Avaaz co-founder Andrea Madden works for the World Bank in Burma [Myanmar]. Her husband is Avaaz co-founder David Madden who has taken up residence in Burma. [March 23, 2013: Western Media Celebrates Faux Progress in Myanmar] Madden has co-founded a marketing firm, Parami Road in Myanmar: “Our clients are mostly international companies entering Myanmar and they demand an international standard of work.”

“After years of isolation, Myanmar is opening up. Opportunities abound. However international companies have little experience here and local firms have little experience working with them. Parami Road meets this need.” – Parami website

Another key co-founder of Avaaz is none other than pro-war, pro-Israel, U.S. Democrat Tom Perriello, former U.S. Representative (represented the 5th District of Virginia from 2008 to 2010) and founding member of the House Majority Leader’s National Security Working Group. As demonstrated in the 2012 investigative report on Avaaz, Perriello’s curriculum vitae, built upon privilege within elite circles, is quite extensive.

[*Full profile on Avaaz co-founder Tom Perriello: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

The former Managing Director of Partnerships for “Purpose” is Marilia Bezerra. From 2006 to 2011 Bezerra held an integral position within the Clinton Global Initiative (CGI) executive leadership. As Clinton Global Initiative director of commitments, Bezerra led the redesign of member engagement and commitments services into a year-round operation. From 2007 to 2008, Bezerra held the position of sponsorship manager of the Clinton Global Initiative where she directly managed five major sponsorship accounts, including Bill and Melinda Gates Foundation and Procter & Gamble, valued at over $2 million dollars. From 2006 to 2008, Bezerra held the position of Commitment Development Senior Manager for the Clinton Global Initiative. In 2009, Bezerra was Deputy Director of Commitments for the Clinton Global Initiative.

One should note that in the case of many NGOs, on 990 tax forms it appears as though those at the helm are paid minimally, if at all. Rather than salaries, many founders of institutions make immense fees via consulting services where their names are not identified on 990 forms. In the case of Avaaz, co-founder Ricken Patel does take a salary (approx. $190,000.00 per year) plus consulting fees. Consulting fees must be considered the bread and butter of many “progressives” whose incomes rival CEOs of multinational corporations. The salaries and incomes are incredible when one accounts for the fact that many NGOs, such as Avaaz, rake in millions of dollars in donations from well-intentioned and hard-working citizens who are at or below the poverty line.

[Full profile of Ricken Patel: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I [Link]

Purpose Inc. (with its co-founders) is a favourite of high-finance websites such as The Economist and Forbes and sells its consulting services and branding/marketing campaigns to Google, Audi, the American Civil Liberties Union (ACLU), The Bill and Melinda Gates Foundation and many others that comprise the world’s most powerful corporations and institutions. In 2012, it raised $3m from investors. “Ford Foundation, which has given Purpose’s non-profit arm a grant, reckons it is shaping up to be “one of the blue-chip social organisations of the future.” ^[^Source^] Purpose, like many other foundations, such as Rockefeller (who initially incubated 1Sky which merged with 350.org in 2011), also serves as an “incubator of social movements.”^[^{Further reading on Purpose}^]

Heimans, the Avaaz front man of Purpose, is a darling of the high-finance corporate world. “In 2011, Jeremy received the Ford Foundation’s 75th anniversary Visionaries Award. The World Economic Forum at Davos has named him a Young Global Leader, and the World e-Government Forum has named Jeremy and Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.” [Source]

The New York public relations firm Purpose has created at least four anti-Assad NGOs/campaigns: The White Helmets, Free Syrian Voices [3], The Syria Campaign [4] and March Campaign #withSyria.

White Helmets / Syrian Civil Defence on Facebook and Twitter
The Syria Campaign on Facebook, Twitter and YouTube

“Who are we? Three years after the peaceful uprising in Syria, politicians and the media have largely forgotten what the UN calls ‘the greatest humanitarian tragedy of our time.’ But we haven’t.” — Front page of “The Syria Campaign” and the “White Helmets / Syrian Civil Defence” website

The March Campaign #withSyria | Over 130 Partners

Purpose’s March campaign #withSyria website (which doubles as a hash tag for Twitter) partners include: Open Society Foundation (George Soros), Amnesty International, Christian Aid, Care, Friends of the Earth, Oxfam and many more of the largest “humanitarian” NGOs within the non-profit industrial complex which makes up a billion dollar industry. [Full list of partners: http://marchcampaign.withsyria.com/partners0]. Utilizing the consumer culture’s celebrity fetish to sell war (and the illusory “green economy“) is a vital marketing strategy of Purpose. In the case of #withSyria, famed street artist Banksy has reworked his “Young Girl” famed graffiti stencil in support of the campaign. On the main page of this website the behavioural change strategists at Purpose promote a slick, emotive video of a white child (in America) slowly becoming traumatized by the violence in Syria. No doubt, Purpose’s marketing executives have taken this avenue because they know that the majority of Euro-Americans with privilege simply are not moved by images of suffering children that are non-Caucasian. Non-White children being slaughtered by imperial states became normalized for most Euro-American citizens long ago.

And of course corporate media is not far away to promote the cries for war peace. Consider today, on September 17, 2014, ABC “reports“:

“What if we could reverse the explosion of a bomb? A group of 130 organizations from around the world, known collectively as the ‘With Syria’ campaign, released a video Wednesday that shows just what that would look like. The campaign hopes to bring attention to the violence in Syria. (video) Warning: Contains disturbing imagery. In the video, the act of a bomb exploding near children playing is reversed: The blood returns to their heads, the children stand back up, run in reverse and continue the game they were playing. A message says, ‘We can’t reverse what’s happened in Syria, but we can change how the story ends.'”

Indeed Purpose is being paid to bring about the ending that the elites have hired them to ensure.

“Even more impressive than her military, America has built the most sophisticated propaganda machinery the planet has ever seen.” – Garikai Chengu

Free Syrian Voices partners include Amnesty International, the Euro-Mediterranean Human Rights Network, FIDH, Front Line Defenders, Human Rights Watch, Reporters Without Borders and “other international, regional and Syrian organizations” – which conveniently go unnamed.

Such emotionally charged campaigns are critical tools for empire. They have become critical (and successful) in building the acquiescence required for “humanitarian interventions” (aka regime change with extensive “collateral damage” thrown in for good measure).

“In the IC Magazine publication Communications in Conflict, is noted a new form of psychological warfare termed ‘false hope.’ False hope, as a tool for subverting social movements, is unparalleled in its effectiveness. What once was crudely accomplished through political repression, censorship, educational indoctrination and misleading propaganda, is now supplemented, if not surpassed, through vertical integration of the non-profit industrial complex. Where Wall Street once had to rely on threats and bribery to intimidate or corrupt social movements, it now has a vast army of neoliberal foundations, non-governmental organizations (NGOs) and social media at its disposal.” — Jay Taber, False Hope, September 6, 2014

It is important to note that Purpose is a for-profit business strategically presented as though it is a non-profit (similar to the Change.org petition site). This begs the question of who is financing the Syrian campaigns. The fact that a group of wealthy elites from Harvard living privileged lifestyles in New York City (and abroad) decide, via glossy marketing campaigns, who will live or die on the other side of the world is the ultimate representation of whitism and racism – an egregious affront to people everywhere. [Further reading on Purpose]

“If there is any doubt concerning the nefarious undertones of subversiveness in these NGO dealings, [National Endowment for Democracy] NED founder reportedly said the following in the 1990s: ‘A lot of what we do today was done covertly 25 years ago by the CIA.’ What was once done at night under the cloak of ‘imperialism’ is now done during the day under the guise of ‘humanitarianism.'” — WKOG 30-point Primer

The many facets of Purpose:

1) Purpose (tax identification number 68-0607622) is a for-profit certified B-corporation “that uses an innovative model to pool some of the world’s leading experts and practitioners in order to fund, launch and accelerate the growth of new social movement organizations.”

2) Purpose Action (tax identification number 45-2451509), the non-profit arm of Purpose, is a 501(c)(4) nonprofit advocacy organization “focused on changing policy.” Purpose Action Board of Directors includes Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp! ^[5]

3) Purpose Foundation (tax identification number 27-3106760) is a 501(c)(3) charitable organization “focused on education and changing culture.” ^[6]

4) Purpose Campaign (tax identification number 68-0607622) “Develops social and consumer movements.”

US Military Utilize NGOs to Induce Pacification & Advance Western Ideologies on Iraqi Citizens

The video below captures highlights from the 2004 Princeton Colloquium on Public and International Affairs and should that be at the Woodrow Wilson School of Public and International Affairs – The Role of NGOs in Global Governance and Society. Attention to the title is key: “NON-governmental organizations in global GOVERNANCE.” [Note the use of the term “guerrilla” (4:13) in describing any citizen/person resisting the occupation/assault by US military on Iraq soil.] Since the filming of this video, accelerating regime change operations are being conducted by Western militaries, hand in hand with Western NGOs throughout the globe. [See more: http://www.interventionism.info/en/Re…]. In essence, NGOs have become an indispensable instrument of destabilization and regime change for imperial states and hegemonic interests. NGOs also serve as the primary agents to implant neoliberal policies and western ideologies in targeted states to advance and protect the interests of the NGOs’ funders.

The Hate Campaign

The June, 2012, Avaaz “Good Versus Evil” campaign for the Rio Summit. Above: A downloadable poster as found on the Avaaz Press Centre published in the Financial Times. Vilification: Note the dark cast/ugly sky behind the leaders Avaaz would wish you to believe are “evil,” versus the light and sun shining through over the Imperialist, obstructionist “leaders” that Avaaz is attempting to convince you are “good.”

“‘You have to investigate the supply of hatred,’ Glaeser continues. ‘Who has the incentive and the ability to induce group hatred? This pushes us toward the crux of the model: politicians or anyone else will supply hatred when hatred is a complement to their policies.'” — The Behavioural Economics of Hatred

Heiman’s work been recognized in publications like The New York Times and The Economist. In The Economist, Heiman states he chose his career path when “in 2001, a college student named Eli Pariser created an online petition calling for a multilateral response to the ‘9/11 terrorist attacks.'” Over a decade on, with civilian deaths that amount to millions, I’m sure the Iraqis are most grateful. It must be noted that Eli Pariser, too, is a co-founder of Avaaz and Co-Founder and Executive Director of MoveOn.org (Avaaz founder) PAC.

Above: The Syria Campaign, Non-profit Organization, created by Purpose, launched March 7, 2014.

“We were afraid the regime would fire another rocket, as they always come back to the area of attack when people come to rescue to bomb them, so we started evacuating people in a hurry so no more lives would be lost. This picture was taken then! That boy holding my neck like that was one of the moments in which I knew why I am a civil defender!” — Purpose Inc. Marketing Firm

Purpose Inc. strategically employs images, carefully worded text and slick video that provoke intense emotion. Key language includes children, refugees, regime, and their work “in the most dangerous place in the world.”

“A year ago today, the Syrian government used Sarin gas against its own people killing over a thousand, many of them children. The world was outraged and demanded Assad destroy his stockpile of chemical weapons. Today chlorine gas is still being used on civilian neighbourhoods, rolled out the back of helicopters in rusty ‘barrel bombs.’” — Purpose Inc. Marketing Firm, Image by Designer : FaDi zyada whose work is also featured on the Heinrich Von Arabien Foundation website. This same website features an absurd photo of Syrians holding up a poster that features a “thumbs up” illustration for USA and the UN.

[***Reference list for deconstructing the myth that Syrian army + “dictator” used chemical weapons in August 2013 by Susan Dirgham: http://australiansforreconciliationinsyria.org/reference-list-chemical-attack-in-damascus-august-2013/]

Exploiting the death of Syrian children to provoke air strikes and military aggression demonstrates that such agencies go to any extreme to further American foreign policy. Note that the very carnage described above: “killing over a thousand, many of them children” is par for the course for the U.S. military, which carries out such atrocities on innocent civilians, including children, on a daily basis, all over the world. But don’t expect an Avaaz or Purpose campaign against the Obama Regime any time soon. They will be too busy under the guise of their NGO MoveOn, working on his re-election.

The following quote represents the real purpose of Purpose:

“The media may have turned away from what’s unfolding daily in Syria but today we all have the tools to tell the world the truth. Please share widely and remember the children of Syria in your thoughts today.”

The lapdog media have not turned away, but much of the public has. It’s the job of Purpose to employ netwar methods (“a form of low intensity conflict, crime, and activism waged by actors using social networking services” according to Wikipedia) on the public (targeting Euro-Americans) that will instill hatred toward the democratically elected Bashar al-Assad.

“It’s past time for President Obama to present a plan for dealing with the humanitarian crisis in Syria.” — Purpose Inc. Marketing Firm

“Today we remember the more than 1,300 who lost their lives in the Ghouta chemical weapons attacks. Let’s also remember those +150,000 who face torture and death while being detained.” — Purpose Inc. Marketing Firm

Let’s not mention Guantanamo Bay, Abu Ghraib and a mile long list of the Obama administration’s involvement in torture, shall we? Syria certainly demonstrates that the first casualty of war (in this case a destabilization effort) is truth. The following excerpt is from the article Foley & Sotloff’s Reporting Show Why the US Should Stop Its Proxy War on Syria, which lays bare that “both journalists documented the reality of Free Syria Army”:

“While in Turkey Sotloff broadcast news of Syrian rebels being found and arrested with chemical weapon Sarin gas. He used Twitter to send out the Turkish news report. That was in May, three months before the August 21 2013 chemical weapons deaths in outer Damascus. The Syrian rebels were arrested by Turkish police but quickly released, giving evidence to claims of Turkish government support for Nusra. Sotloff was puzzled why the mainstream media was not giving this event coverage.”

“This Thursday marks the one year anniversary of the chemical weapons attack that took the lives of over 1,000 Syrians. Since then tens of thousands more have been killed by different methods. Starvation is one. But the international media and world leaders still haven’t come together to put an end to it.” — Purpose Inc. Marketing Firm

Above image: Another call for “world leaders” to “come together to put an end to it.” Yet while Purpose may cry crocodile tears over the starvation of Syrians, Avaaz has asked for tough sanctions against Syria. Purpose and Avaaz want to “have their cake and eat it too” – while Syrian lives are destroyed by the oligarchs that both Purpose and Avaaz serve.

https://web.archive.org/web/20130911002219/https://www.avaaz.org/en/syria_end_the_terror/

The High Gloss Veneer

The following video highlights human rights investigator and award-winning journalist, Keith Harmon Snow, detailing the corrupt NGOs and their portrayal of Africa in order to illicit funds. Snow must be considered one of our finest Western reporters for obtaining true independent, grassroots news from the continent of Africa. Within the lecture, Snow discusses the psyops/propaganda strategically orchestrated behind the “Save Darfur” campaigns/movements which, in 2004, began to saturate the populace. At the helm of this “movement” was “The Center for American Progress.”

The Center for American Progress is closely connected with the same players that founded and financed Avaaz. Today, with Avaaz at the forefront, the non-profit industrial complex has been appointed trusted messenger of a grotesque and disturbing ideology; nothing less than a complete reflection and validation of the U.S. administration’s rhetoric intended to justify the annihilation and occupation of sovereign states under the false pretense of “humanitarian intervention” and “responsibility to protect.” [7]

“The Syrian government has been dropping ‘barrel bombs’ on civilian areas despite a UN order to stop, targeting schools and hospitals. Those too poor to flee their homes can only hope that if the bomb drops, the White Helmets will be there to help get them out.… Let’s tell the world about the White Helmets and help get them the support they need.” — Purpose Inc. Marketing Firm

“Know multiple languages? We need you! Help us get as many eyeballs on the Miracle Baby video by translating the subtitles into as many languages possible here: http://bit.ly/1tKSmrz” — Purpose Inc. Marketing Firm

Firms and agencies such as Purpose write and develop the scripts and design the sets. They bring the stories to life, strategically exploit and manipulate our emotions, ultimately ensuring we come to accept and partake in their politically acceptable means of discourse – discourse sanctioned (and financed) by the empire.

“Syrians welcome Iraq’s Yazidi refugees into their country with warm meals, giving them their clothes and in some cases opening up their homes.” – Purpose Inc. Marketing Firm

The above quote is representative of perhaps one too many spin doctors, for who is allowing Iraq’s Yazidi refugees into Syria, if not the Assad government? Indeed, Assad’s government has accepted more refugees per capita than any other country in the Middle East.

“In the wake of Robin Williams’ death, the people of Idlib remember the actor/comedian with a quote on freedom.” — Purpose Inc. Marketing Firm

This image takes absurdity to a new level. Recap: In the midst of being bombed, starved, and rained on by chemical weapons, Syrians take time to pay homage to an American actor/comedian (because the love of the America that is destroying the Middle East is so great), by quoting a line from a genie in a bottle from a scene in an animated Disney movie and creating a banner in the English language.

“Understand what this infographic says, and you’ll understand why The Syria Campaign exists. And why you and your friends need to join. http://bit.ly/VlYOsi” — Purpose Inc. Marketing Firm

In the infographic above, Purpose deliberately keeps the stats limited to 2014. Otherwise they would have to visualize the millions of Iraqi citizens who have been murdered due to the U.S. illegal war and occupation in Iraq. Further, Purpose gives no attention to the deaths in Ukraine, Honduras, Libya, Haiti, Congo (millions) and all of the other countries being decimated by Imperialism and foreign interference.

“Tell Obama we need a plan set forth to address the worsening humanitarian crisis in Syria. bit.ly/1nITTtO” — Purpose Inc. Marketing Firm

The message is clear. Purpose wants the green light for military intervention in Syria, well-cloaked under the guise of humanitarianism – an oxymoron if there ever was one.

“How were you to know you were approving posts from one of the world’s most violent dictators? A man who’s ordered the dropping of bombs on hospitals and primary schools?” — Purpose Inc. Marketing Firm

“Syrian dictator Bashar Assad has been re-elected and he can thank Facebook for being a propaganda platform.” — Purpose Inc. Marketing Firm

“It is critical to note that the imperialist powers (inclusive of the UN) do not criticize or demonize or withdraw their support from such leaders on any ethical or moral ground. Denunciation of state leaders and emotive language is merely theatre. Rather, the imperialist states strategically set out to destroy any state leader that is unwilling to be controlled by US interests and foreign policy. A case in point is unwavering support of the Saudi royal family responsible for atrocious human rights violations to which the imperialist countries turn a blind eye.” (from Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I)

The Behavioural Change Dream Team:

· Full profile of Jeremy Heimans: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

· Full profile of David Madden: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

· Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]

Further reading on behavioural change: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II [link]

Further reading on Avaaz and Purpose: This Changes Nothing. Why the People’s Climate March Guarantees Climate Catastrophe

+++

Epilogue

Consider that the colour of the national flag of the Libyan Jamahiriya (from 1977 to 2011; The Great Socialist People’s Libyan Arab Jamahiriya) was pure green in colour. Unlike the one featured in the Avaaz campaign. The green colour traditionally symbolizes Islam. In Libya, green was also a colour traditionally used to represent the Tripolitania region (commonly referred to as Tripoli) that NATO forces fought to seize. The iconic green flag was chosen by Libyan leader/brother Muammar Gaddafi to symbolize his political philosophy (after his revolutionary Green Book). On 10 March 2011, France was the first state to recognize the council as the official government of Libya, as well as the first to allow the Libyan embassy staff to raise the red, black, green and white flag that would replace the green flag of the Libyan Jamahiriya. On 21 March, the “new” flag was flown by the Permanent Mission of Libya to the United Nations and appeared on their official website … this flag, which reigned prior to the Libyan Jamahiriya, is now the only flag used by the United Nations to represent Libya. According to the following UN statement: “Following the adoption by the General Assembly of resolution 66/1, the Permanent Mission of Libya to the United Nations formally notified the United Nations of a Declaration by the National Transitional Council of 3 August 2011 changing the official name of the Libyan Arab Jamahiriya to “Libya” as well as a decision to change Libya’s national flag to the original.” [Wikipedia]

On August 24, 2011 it is reported by yet another mouthpiece for empire that:

“As Libyan rebels take over, embassies worldwide have been replacing the old Libyan flag with a new one…. But starting in February, a new flag – red, black, and green with a white star and crescent in the center – has been hoisted at Libyan embassies around the world, from Switzerland to Bangladesh. It is the same flag being flown by the jubilant rebels themselves as they descend on Tripoli.”

In the article, the words “U.S. funded mercenaries” have been replaced with “the jubilant rebels.” It would be well worth investigating who ordered, manufactured and paid for thousands of these new flags (prior to or commencing in February of 2011) and ensured they would replace the national flag of the Libyan Jamahiriya that flourished from 1977 to 2011.

Further Reading:

· The Grotesque and Disturbing Ideology at the Helm of Avaaz, March 7, 2012

· Sostenere il governo USA senza saperlo: il grave esempio di “Avaaz,” March 8, 2012

· SPEAKING TRUTH: A Profound Message to Avaaz from Poet Gabriel Impaglione of Argentina, March 12, 2012

· Argentine Journalist Stella Calloni Denounces Avaaz | Latin American Unions Follow Her Lead, March 12, 2012

· Avaaz: Empire Propaganda Mill Masquerading as Grassroots Activism, June 9, 2012

· Avaaz’s War on Syria: Soros Sponsored Sorrow Pleads for Foreign Intervention, June 14, 2012

· Rio Summit “Good Versus Evil” Advert Displays Blatant Racism and Imperialism at Core of Avaaz, June 22, 2012

· Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section I, Sept 24, 2012

· Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section II, Sept 24, 2012

· Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part I, Section III, Sept 24, 2012

· Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section I, Sept 24, 2012

· Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II, Nov 1, 2012

· Welcome to the Brave New World – Brought to You by Avaaz, Sept 13, 2013

Endnotes:

[1] Jeremy Heimans on Twitter: https://twitter.com/jeremyheimans

[2] David Madden on Twitter: https://twitter.com/davidmadden

[3] Job Detail for Social Media Intern, Syrian Voices Movement Job Location: Purpose Inc, New York, NY, 10176: http://jobs.climber.com/jobs/Media-Communication/New-York-NY-10176/Social-Media-Intern-Syrian-Voices-Movement/55687863

[4] Purpose is hiring: Join the Syria Campaign: http://www.purpose.com/were-staffing-up-on-the-syria-campaign/] [5] Purpose Action Board of Directors: Jon Huggett, founding chair of Social Innovation Exchange, former partner at The Bridgespan Group and Bain & Company; Rashad Robinson, executive director of ColorOfChange.org and former senior director of media programs at GLAAD; Brett Solomon, executive director of Access, former campaigns director at Avaaz, former executive director of GetUp!; Douglas Atkin, director of community at Airbnb, former chief community officer of Meetup, author of The Culting of Brands; Andre Banks, executive director of Purpose Foundation, former strategy director at Purpose and former deputy director of ColorOfChange.org; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp! [Source] [6] Purpose Foundation Board of Directors: Carla Sutherland, research scholar at Columbia University’s Gender and Sexuality Law Center’s Engaging Tradition Project, former program officer at Ford Foundation and Arcus Foundation; Jeremy Heimans, co-founder & CEO of Purpose, co-founder of Avaaz and co-founder of GetUp!; Michael Evans, president of Moynihan Station Development Corporation and former chief of staff to the Lieutenant Governor of New York State. [Source]| Purpose Foundation’s organizational documents and annual reports on Form 990 can be found here.

[7] December 29, 2004: “Over two days in early December approximately three-dozen religious activists met at the Washington office of the Center for American Progress, a recently formed think tank headed by former Clinton chief of staff John Podesta. The Res Publica-driven agenda for the closed-door gathering included sessions on “building the movement infrastructure” and “objectives, strategies and core issues.” Res Publica was founded by Tom Perriello, Ricken Patel and Tom Pravda. Avaaz was founded by Res Publica, MoveOn.org, Executive Director Ricken Patel, Tom Perriello, Tom Pravda, Eli Pariser (MoveOn Executive Director), Andrea Woodhouse (consultant to the World Bank) Jeremy Heimans (co-founder of GetUp! and Purpose), and Australian entrepreneur David Madden (co-founder of GetUp and Purpose). Avaaz co-founder Tom Perriello is now President and CEO of Center for American Progress. Perriello and Patel also co-founded and co-directed DarfurGenocide.org which officially launched in 2004. “DarfurGenocide.org is a project of Res Publica, a group of public sector professionals dedicated to promoting good governance and virtuous civic cultures.” Today, this organization is now known as “Darfurian Voices”: “Darfurian Voices is a project of 24 Hours for Darfur.” The U.S. Department of State and the Open Society Institute were just two of the organizations funders and collaborating partners. Other Darfurian Voices partners include Avaaz, the National Endowment for Democracy (NED), International Centre for Transitional Justice, Darfur Rehabilitation Project, Humanity United, Darfur People’s Association of New York, Genocide Intervention, Witness, Yale Law School, The Sigrid Rausing Trust and the Bridgeway Foundation. Despite the carefully crafted language and images that tug at your emotions, such NGOs were created for and exist for one primary purpose — to protect and further American policy and interests, under the guise of philanthropy and humanitarianism. Of all the listed partners of DarfurGenocide.org, with exception of one located in London England, all of the entities involved are American and based on US soil.

CLARIFICATION (August 10, 2018): In an earlier version of this article, a sentence reads “Avaaz co-founder James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.” This was intended to read as it reads now: “Avaaz affiliate James Slezak is also identified as a co-founder and CEO of Purpose at its inception in 2009.” The article references the original researched bio of Slezak: “Full profile of James Slezak: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section III [link]”. The original research does not list Slezak as an Avaaz co-founder. We regret the error was not caught in the editing process. Further clarification Slezak co-foundered “Win Back Respect” with Avaaz co-founders Andrea Woodhouse (World Bank), spouse, David Madden (World Bank) and Jeremy Heimans (co-founder of MoveOn and GetUp!). Win Back Respect was supported/funded by MoveOn (co-founder of Avaaz) and Soros Fund Management. Soros Open Society Institute provided the original seed money for Avaaz. The fifth co-founder of Win Back Respect was Brian Vogt, Senior Advisor to the Partnership for a Secure America.

Archives